personal branding - an original is always worth more than a copy

Personal BrandingAn original is always worth more than a copy

January 2011 – Rick Mans – Social Media Lead

Managing expectations

We are CEOs of our own companies: Me Inc.

To be in business today, our most important job is to be head marketer

for the brand called You.

Tom Peters (Fast Company, August 31, 1997)

The way to gain a good reputation is to endeavor to be what you desire to

appearSocrates (469 BC - 399 BC)

We know you are a dog.

Google will tell

Your network will tell

Social Media is notPersonal Branding

However it can help.

Think Before You Start.

Think of 4 things:

1

Your goals2

Your story3

46Got something to offer?4

Having a Website Is Not Important(even if it is better looking than this one)

It should be in line with your story.

It is a hygiene factor.

However there are not 600 million people on your site.

Social Media is:

Human interaction in a virtual world

Marketing

Public Relations

Advertising

Branding

How Social Media Can Help.(to help people to understand you are the best thing since sliced bread)

Your network can help

Not to...

Or even worse

Advertising

This will happen when you annoy people

Your network can help

Your Network Will Help You Scale.(since they will understand why you are such a great * over time)

You Need 1000 Fans.Kevin Kelly

However You Can Only Have 150 Friends.

Dunbar

I prefer to make other people famous, as it scales better.

What You Can Do

Warning this is not an instant guide to success, it is real hard work!

Know where your audience is.

1

2

Your goals3

Your story4

Got something to offer?5

Listen First.

6

What are their goals and how do they align with your goals.

7

Build your network8

Share Your Content. All of it!

9

Make other people famous

10

If you want to have success with social media right now

You should have started six months ago

11

Every new node to a network adds exponential value

12

Be worth sharing

13

Rick MansPapendorpseweg 100 UtrechtThe Netherlands

Phone: +31 6 51 21 01 44E-Mail: rick.mans@capgemini.comTwitter: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans