personal branding: building an online thematic presence
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Personal Branding: Building an Online Thematic Presence
Loyola University Chicago Presentation
October 20, 2011
About Me
New Business Development, MSLGROUP
PR & Marketing Consultant, DishBuzz
Board Member, Young Alumni Board, LUC
Co-Chair, YPN, PRSA Chicago
Pick Five Themes
What moves you?
What do you read about?
What interests you?
My Five Themes
PR & Marketing
Technology
Coffee Addict
Health & Fitness
Foodie
What are strong
themes?
Niche but relatable
Varied among industries
Extend beyond resume
Drive conversations
Simple handle with name
Feature themes in profile
Use hashtags strategically
Interact proactively and reactively
Maintain brand with links
My Twitter
Tailor bullets to themes/strengths
Use searchable terms
Maintain connections and groups
Be transparent and clear
Promote skills, clients & sectors
Resume
Snapshot of LinkedIn profile
Tailor to opportunity
Bolster relevant classes/work
Use strong verbs and stats
Maintain brand creativity (pdf)
My Resume
Portfolio
Include visual and written work
Offer description and context
Illustrate diversity in experience
Retain confidential documents
My Portfolio
My Portfolio
Blog
Showcase interests via tags
Feed off of existing conversations
Recycle old content
Be brief and insightful
Use rich media types and links
My Blog
Website
Feature as central hub with URL
Showcase online presence
Reiterate themes and objective
Build strong searchability
Make contact info accessible
My Website
My Website
Moo.com
MiniCards
Measurement
Evaluate quality of conversations
Check searchability and links
Setup personal Google Alerts
Compare niche influencers
Track influence in themes
Flavors.me
Analytics
Analytics
We Follow
Klout
Klout
Key
Takeaways
Maintain consistent themes
Build strong network early
Proactively engage online
Construct online brand presence
Regularly evaluate/modify plan
Key
Takeaways
Maintain consistent themes
Build strong network early
Proactively engage online
Construct online brand presence
Regularly evaluate/modify plan
Questions?
Jeffrey LeFevrepr / marketing / digital
@jeffreyplefevre
jeffreyplefevre@gmail.com
http://jeffreyplefevre.com
slideshare.net/jeffreyplefevre
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