personal branding pronet reno

Personal BrandingBret L. Simmons, Ph.D.

Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks

Introductions • Name• Three words

1. Professional ($$)2. Personal (how you describe

yourself)3. Relational (how others describe

you)

Four Course Series1. Principles2. Platforms3. Practices4. Progress

Main Points Today

1. Personal branding is a huge opportunity and responsibility

2. Being searchable and shareable is good for your career

3. Proper operating principles are the key to success

Disclaimers

Are You Remarkable?

Excellence is a form of deviance

DO things your peers are not willing to do

Permission

Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

Brand Value

The reasons why people spread the word about your value.

Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Personal Brand

1.Who are you?2.Who do you want to

help?3.How do you want to

help them?

Why You?Why Now?

New business card

www.namecheap.com

New business card

1. Associate your name and face with your value

2. Create content and connections that will get you indexed and ranked for your name and value

My Brand

My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons

Web 1.0, 2.0, 3.0

Informational

Relational

Anticipatory 3

2

1

One-to-One

One-to-One

One-to-Many

Many-To-Many

Clay Shirky, 2009

New technologies areradically transformingthe way we communicate

Content MarketingInbound Marketing

Asset Marketing

Interruption vs.

Permission

ContentConversationCommunity

Consistently Contribute

Value

Transparency

Social Objects: Fuel of Many-To-Many

The reason two people are talking to each other Social networks form around social objects, not the other way around

Hugh MacLeod

Social Objects

• Documents• Video• Audio• Pictures• Presentations

Social objects are most trusted when they are shared among friends

Is your cart before your horse?

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Remarkable

Value

Not

Personality

Name - Picture - Purpose

Order of Importance

• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other

FLOWActive• Twitter:

River• Blog:

Rain

Passive• Linkedin:

Lake• Facebook:

Stream

Integrate

Lies

http://www.facebook.com/bretsimmons

How to not suck at Facebook

Twitter is a broadcast medium

•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!

Blogging• Micro publishing platform• Force yourself to become

part of the conversation• Best damn marketing tool• Free• Video

Benefits of Blogging

• Clarity• Consistency• Challenge• Community• Commitment

What to blog about?

• Own your own business• Work for someone else

Examples• Cody Witt• Lisa Drake• Jessica Torres• Tiffany Brown• Kati Nelson• Samantha Conway• Kristin Stith• Tahoe Mountain Sports

DO IT!

Questions?