personalizing and targeting web content for customer experience management
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Personalizing and Targeting Web Content for Customer Experience
Management August 2012
Russ Danner, WEM Practice Director
Rivet Logic Corporation 11410 Isaac Newton Square N. Suite 210 Reston, VA 20190 Ph: 703.955.3480 Fax: 703.234.7711
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Rivet Logic
• Award-winning professional services focused on: o Web Experience Management o Enterprise Content Management o Collaboration and Social Communities
• Using Leading Open Source Software
Copyright © 2012. Rivet Logic Corporation. All rights reserved. 2
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Crafter Rivet
User Friendly Authoring In-context Preview and Editing Multi-Channel Publishing Marketing Analytics Integration Mobile Application Support Social Media Integration Workflow and Schedule Publishing Internationalization Support Dynamic, Device Specific Content Delivery
Copyright © 2012. Rivet Logic Corporation. All rights reserved. 3
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Personalization and Targeting
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Mobile is a game changer
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved. 6
Mobile growth is exploding
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Web use is more situational
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved. 8
Speak directly with relevant content
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What is Content Targeting?
Everyone
Common Content
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What is Content Targeting?
Everyone
Common Content
Customer Content Customers
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What is Content Targeting?
Everyone
Common Content
Customer Content Customers
Partner Content Partners
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What is Content Targeting?
Everyone
Common Content
Customer Content Customers
Partner Content Partners
Mixed Content Stovepipe Sites
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What is Content Targeting?
Everyone
Common Content
Customer Content Customers
Partner Content Partners
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Everyone
Rules Engine
What is Content Targeting?
Common Content
Customer Content Customers
Partner Content Partners
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Everyone
Rules Engine
What is Content Targeting?
Common Content
Customer Content Customers
Partner Content Partners
Profile Location Social Graph Activity
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Everyone
Rules Engine
What is Content Targeting?
Common Content
Customer Content Customers
Partner Content Partners
Profile Location Social Graph Activity
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Understanding the user
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Understanding the user
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Getting Started
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What do I need to get started?
Know your audience, content, communication plan and overall strategy
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What do I need to get started?
Audience, Content, Communication plan and Overall Strategy
Know your organizational maturity level
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What do I need to get started?
Audience, Content, Communication plan and Overall Strategy
Know your organizational maturity level
Budget
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What do I need to get started?
Audience, Content, Communication plan and Overall Strategy
Know your organizational maturity level
Budget
Have a Feedback loop
ARTISANS OF OPEN SOURCE
What do I need to get started?
Know your audience, content, communication plan and Overall Strategy
Know your organizational maturity level
What’s your budget?
Have a feedback loop.
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DEMO
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