personas representing how users browse unnatural to programmers – the people, not the computer

Programmers are poor Designers

Human Factors in Interface DesignAndy Barry, Morgan Boes,

Dan Cody, Eric Hwang

Goals

Personas

Representing how users browse

Unnatural to programmers – the people, not the

computer.

Usage Scenarios

Why do users revisit a website?› What do they know about the site?› How does their knowledge vary?

Make life easy for the person – not for the programmer

3 Fundamental Cases

Short Term Long Term Disconnected path

Simulating Cases

Going back to a website that…• the user visited a day ago• the user visited a month ago• the user visited from a link in an email

Why Talk to People?

Users:What does this do?

Incompressible

Helped us create a more natural mapping

ASICS Women’s Sakura Diva™ Lace Up - DSWLast visited 3/4 (about a week ago).http://www.dsw.com/dsw_shoes/catalog/...

SteveMadden – LIKEABLE PURPLE women’s casual float round toeLast visited 3/12 (yesterday).http://www.stevemadden.com/item.aspx?id=46...

DanskoLast visited 2/26 (close to a month ago).http://www.dansko.com/#detail,Narrow_Pro,Sta…

Naturalizer Black Leather Ball ShoeLast visited 1/31 (over a month ago).http://www.naturalizer.com/Shopping/Product....

Running : : WR1224Last visited 3/14 (pi day: today).http://www.newbalance.com/running/footwear...

NikeStore. Shop the Official Nike Store for Shoes, Clothing & GearLast visited 3/01 (a few weeks ago).http://store.nike.com/index.jsp?country=US&...

Pages You’ve Visited Before

…NowLast month…

A few weeks ago A few days ago

Change history options…

shoes

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Demo

Programmers are poor Designers

Human Factors in Interface DesignAndy Barry, Morgan Boes,

Dan Cody, Eric Hwang