persuasion 21 principles in 15 minutes
Post on 23-Jan-2015
919 Views
Preview:
DESCRIPTION
TRANSCRIPT
Principles of PersuasionLauren Martin
@lorielueSiteMotif.com
Two major hurdles standing in between your users and your product or service:
1.Can they get to it (usability)
2.Are they motivated to get to it (persuasion)
Hook, Line & Sinker Persuasion
Get their attention
Pull them into the site
Convert into a customer
21 principles in 15 minutes
THE HOOK
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
The Hook
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
THE LINE
The Line
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
The Line
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
The Line
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
The Line
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
The Line
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
The Line
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
The Line
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
THE SINKER
The Sinker
CommitmentChallenges GoalsRecognitionFeedbackSocial Networks
The Sinker
CommitmentChallenges GoalsRecognitionFeedbackSocial Networks
The Sinker
CommitmentChallenges GoalsRecognitionFeedbackSocial Networks
The Sinker
CommitmentChallenges GoalsRecognitionFeedbackSocial Networks
The Sinker
CommitmentChallenges GoalsRecognitionFeedbackSocial Networks
The Sinker
CommitmentChallenges GoalsRecognitionFeedbackSocial Networks
Hook Line Sinker
ScarcityUrgencyFramingFamiliarityLikingFunExplorationSocial Proof
AuthorityChoicesSimplicityReciprocityCross SellUp SellRecommendations
CommitmentChallenges GoalsRecognitionFeedbackSocial Networks
21 principles of persuasion in 15 minutes
Lauren Martin
@lorielueSiteMotif.com
top related