persuasion is an argument for a intelligent but uninformed audience

After carefully considering the visual argument below, write an argument either condoning or refuting this idea. Add support of your own to

strengthen your argument: evidence, emotional appeals, and so on. Conclude your brief argument with a convincing statement.

Persuasion is an Argument for a Intelligent but Uninformed audience.

Makes a ClaimSound

Arguments

Reasons and

Evidence

Appeal to Emotional

and Logical

Incarcerations due to MarijuanaProfitability of a potential industry

- More jobs

Violence due to prohibition

Medical Marijuana

Hemp

Health Effects

Narrow the Issue:The intelligent audience

probably knows the overview of the topic.

Your job is to teach them something new!

Thesis

Make a Clear and Specific Claim

Tell your position on the issue.

Make your thesis the last statement of the first paragraph

What is a Specific Thesis?

• General:– Marijuana should be

legalized in the United States.

– Marijuana should remain a banned substance.

• Specific:– Marijuana’s prohibition is

costing the U.S. billions of dollars in incarcerations, and therefore, should become a regulated substance like alcohol, so the state can profit from it instead.

– Marijuana has been shown to cause significant health risks, especially to children, and must be remain banned in the United States.

Agreeing Audience

Focus on:• Urging readers to a specific action• Concentrate on reinforcing a shared viewpoint• Build emotional ties

Neutral or Wavering Audience

Emphasize:• Importance of the issue• Offer Explanations that clear up

misunderstandings• Establish yourself as knowledgeable• Engender trust• Present solid evidence

Disagreeing Audience

Goal: Get the Reader to Consider your Point of View

How: • Logical line of Reasoning• Establish Common Ground• Basis of trust

• Lots of evidence• Recognize the opposition’s ideas as valid

Logical Lines of Reason- Inductive Reasoning

Reason 1

Reason 2

Reason 3

Reason 4

Conclusion

Uses specifics to make a general conclusion

Logical Lines of Reason- Deductive Reasoning

Chain of reasoning

Uses generally accepted principles to draw conclusions about the

specifics

Reader’s Needs and ValuesEmotional Appeals