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The Seven Deadly Sins Of Landing Page Design & Live Site Reviews Your baby is ugly – your landing pages have severe and fundamental problems that are affecting your online marketing ROI. Learn how to avoid the most common landing page problems in this fast-paced & entertaining session. After learning to uncover common conversion mistakes, participants can volunteer their landing pages for live conversion critiques.

TRANSCRIPT

Copyright © 2013, SiteTuners - All Rights Reserved.

The Seven Deadly Sins of Landing Page Design

Tim Ash

CEO

Broadbeach, Australia – May 30, 2014

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

• Conversion-focused website blueprints (full redesigns & quick facelifts)

• Landing page test plans & testing strategy development

• Internal optimization team mentoring & training

• More than 1200 clients since 2002

About SiteTuners

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Before

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

After

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Before

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

After

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 146 clickable links!

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Before

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

After

+ 51% + $48,000,000

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Before

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

After

+ 17%

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

+ 58%

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

+ 40%

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

7 Deadly Sins Recap

• Unclear call-to-action

• Too many choices

• Asking for too much information

• Too much text

• Not keeping your promises

• Visual distractions

• Lack of trust

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Express Review - Special Offer

• 45 or 90-min interactive review of landing page

• Video transcript recorded via GoToMeeting

• Includes AttentionWizard “attention heatmap” of your page

http://ExpressReviewOffer.com – Starting at only $699

Promo Code “PESA14” to get $100 off (Order by June 20, 2014)

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

2014 – Boston - San Francisco – Paris - Chicago – London – Berlin

2015 – Las Vegas

Tim

Ash

Tom

Davenport

Michael

Summers

Bryan

Eisenberg

Patrick

Bultema

Jakob

Nielsen

Amy

Africa

BJ

Fogg

Steve

Krug Jared

Spool

Roger

Dooley

Susan

Weinschenk Brian

Massey

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

Q&A and Contact Info

tim@sitetuners.com

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1

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