pestel presentation
Post on 16-Apr-2015
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Macroeconomics
PEST Analysis• Why do we need it ?
PESTEL analysis provides a strong framework used by global and multinational corporations to set the stage to develop specific tactics to mitigate the risks involved in executing their vision in unfamiliar environments.
PEST/PESTEL Analysis
Advantages of PEST Analysis
• Simple and only costs time to do.• Provides an understanding of the wider business
environment.• Encourages the development of strategic
thinking.• May raise awareness of threats to a project.• Can help an organisation to anticipate future
difficulties and take action to avoid or minimise their effect.
• Can help an organisation to spot opportunities and exploit them
Disadvantages of PEST Analysis
• External Factors are Dynamic.• Its is considered as Simple• Data Integrity• Lack of easily available information• Gets ambiguous• It only covers external environment
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