phd marketing academy talk on innovation

PUSHING THE BOUNDARIES

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THINGS TO CONSIDER IN AN INCREASINGLY DIVERSE LANDSCAPE

UNDERSTAND THE PLAYING FIELD

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BEHAVE LIKE A CHALLENGER BRAND

APPLY LEAN STARTUP PRINCIPLES TO WHAT YOU DO

Eric RiesAuthor, The Lean Startup

“I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?”Tim O’Reilly

CEO, O’Reilly Media

“I think the reason MiOs don’t happen very often in big companies is that it’s hard to set up the right conditions.

It’s not what big companies normally do and it’s just not natural. When everybody has 20 projects and lots of things on their plate, they’re not going to unlock the big idea.”

Barry CalpinoVP of Innovation at Kraft Foods

COLLABORATE WITH PEOPLE WHO HAVE THE EXPERTISE YOU DON’T

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SOLVE PROBLEMS FOR YOUR AUDIENCE

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PLAY AT THE INTERSECTION OF ANALOG AND DIGITAL

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- UNDERSTAND THE PLAYING FIELD- BEHAVE LIKE A CHALLENGER

BRAND- APPLY LEAN STARTUP PRINCIPLES- COLLABORATE WITH PEOPLE WHO

HAVE THE EXPERTISE YOU DON’T- SOLVE PROBLEMS FOR YOUR

AUDIENCE- PLAY AT THE INTERSECTION OF

ANALOG AND DIGITAL

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