philippe wolper managing director 1 apeal · norway, latvia, slovenia, lithuania, cyprus, estonia,...

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A new integrated approach to the sustainability challenge.

Philippe Wolper

Managing Director

APEAL

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Economic

EnvironmentSocial

Sustainability

UNIQUE

BENEFITS?

Social

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Steel cans prevent product waste …

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… deliver highest protection and …

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…allow for energy free preservation throughout the supply chain.

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� Trusted safety

� Ultimate protection

� Energy free preservation

Protecting products…

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Economic

EnvironmentSocial

Sustainability

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… and therefore keep consumers safe …

Steel cans are best in class for reliability…

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..are economical through the supply chain …

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Cost analysis parameters: 1. Retail price of product2. Cost of transportation3. Storage4. Preparation5. Cooking6. Waste disposal

Environmental parameters: 1. Global warming potential 2. Ozone depletion potential 3. Human toxicity potential 4. Fresh water aquatic

ecotoxicity potential 5. Terrestrial ecotoxicity

potential6. Photochemical ozone

creation potential

… and deliver highest eco-efficiency.

Source: TNO

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� The benchmark for packaging reliability

� Resistant & magnetic: supply chain efficiency at its best

� Highest eco-efficiency

Delivering for business…

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Economic

EnvironmentSocial

Sustainability

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Worldwide = 42 billion tonnes = 100%

EUROPE

12%

CO2 EQUIVALENT EMISSIONS

On a yearly basis

Packaging in EUROPE

0.2%

Steel for Packaging in Steel for Packaging in

EUROPE 0.027%EUROPE 0.027%

Steel for Packaging: 0.027% of global CO2

equivalent emissions = 11.4 million tonnes

Source: Ref. 2000/2003 – World Resources Institute, EEA, EU Commission

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REDUCTION OF FOOD SPOILAGE REDUCES CO2

EMISSIONS

0.240 tonnes steel packaging (0.47 tonnes CO2 eq.)

Source: TNO

Retail

Home

1 tonne of food = 4.5 tonnes CO2 eq.*

Source: WRAP – ‘The Food We Waste’

* when thrown away needlessly

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Source: APEAL

WEIGHT REDUCTION OF STEEL FOOD CANS

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Source: APEAL

Belgium, The Netherlands, Luxembourg, Finland,

Norway, Latvia, Slovenia, Lithuania, Cyprus, Estonia,

Bulgaria, Romania: Metal packaging recycling rate

(steel and aluminium)

Slovakia, Cyprus, Estonia, Romania,

Denmark, Finland (2005 – latest official

data)

RE

CY

CL

ING

RA

TE

(%

)

EU27 (+Norway &

Switzerland): 66%

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3436

38

4751

53 5458 58

6669 69

72 7376

8083

8993

57

6466 66

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RECYCLING OF STEEL PACKAGING IN EUROPE

17Source: Industry expert Association of European Producers of Steel for Packaging (APEAL)- European Aluminum Association (EAA), European Glass Packaging Federation (FEVE) - PlasticsEurope

Steel packaging reaches high recycling rates in Europe…

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Recycling Rate

,…which considerably reduces CO2 emissions…

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� Magnetic sorting, highest recycling

� Eternally recyclable

� Higher recycling, lower CO2

� Saving resources & energy

Caring for the environment…

Our mission…

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INTRINSIC PROPERTIES OF STEEL FOR PACKAGING

MAGNETICMAGNETICHIGHEST HIGHEST

STRENGTHSTRENGTH

…and eternally recyclable without loss of quality.

TOTAL BARRIER TOTAL BARRIER

PROPERTIESPROPERTIES

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Steel for packaging sustainability positioning

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UNIQUE?

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