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Spotting, Talent Development and Management
Ida Henares
Philippine Socie
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alent Development
Spotting: What are we looking for? ● Potential Idols and Icons ● Talents that will contribute in elevating the
entertainment industry ● Future brand Ambassadors/advocates ● Artists that can create magic on-screen, inspire
entertain and relate to audiences from the class A to D markets
● Hopefully must have or develop a gut of steel ● Should be able to manage their ego which is amped
upon entering the gates of showbiz
Philippine Socie
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alent Development
Spotting: For what kind of work environment and placement? ● Sets talents in a vulnerable position ● High visibility/ lack of privacy ● Challenging and fiercely competitive arena ● Varying job descriptions from project to project ● Requires talents to always look their best and willing to
reinvent their style as trends are ever changing ● Requires stamina ● Pre-teens and Teenagers are highly preferred
Philippine Socie
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alent Development
Spotting: Motivation and Rewards ● Self expression/development ● Fame ● Fortune/Livelihood ● All access pass to doors, adventures, connections and
perks
Philippine Socie
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alent Development
Spotting: Qualities we look for ● Looks/Physical attributes ● Skills ● Uniqueness ● Attitude ● Character ● Dreams, Goals, Vision ● Trust ● Malleability-Willingness to learn ● Something compelling
Philippine Socie
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alent Development
Spotting: Where to search for Talents ● Entertainment Venues ● Schools ● Malls ● Development Institutes ● Talent Managers, Scouts and Agents ● Direct Applicants ● Referrals ● Online ● Talent Search shows and events ● Immediate Circle of friends and family
Philippine Socie
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alent Development
Talent Development and Management: Our View on
1. Role 2. Direction 3. Services / Artists 4. Career pathing 5. Branding / Imaging 6. Performance 7. Mission
Philippine Socie
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alent Development
Talent Development and Management: Steps 1. Assess ● Skills ● Physical Qualities ● Interests, hobbies other talents
○ Get to know their driving force/Purpose ○ Values
● Financial standing ○ Current and past experiences /involvements
● Needs – what to work on
Philippine Socie
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alent Development
Talent Development and Management: Steps 2. Form Plan/Career Pathing ● Set an initial goal, vision and imaging concept that can
be further developed ● Discuss plan with talent ● Use tools for visualization
○ Scrapbook ○ Make up template ○ Photoshoot ○ Video
Philippine Socie
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alent Development
Talent Development and Management: Steps 3. Trainings ● Singing, dancing, acting for TV, film and stage ● Speech and spiel delivery ● Personality development ● Song imaging and delivery ● Tips on stage performance and carriage ● Values formation
Philippine Socie
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alent Development
Talent Development and Management: Steps 4. Imaging/Packaging/Branding ● Physical enhancements dermas, surgeons, dentist and
stylists ● Other trainers ex. stage presence ● Experts depending on needs ex. Composers, arrangers,
designers ● Industry players – film, record and TV producers,
production team ● Other organizations ex. Advocacy, sports, fashion
Philippine Socie
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alent Development
Talent Development and Management: Steps 5. Promote ● Print media ● Radio ● Guest appearances TV, Film, Live shows, and events ● Online ● Various projects with high visibility
Philippine Socie
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alent Development
Talent Development and Management: Steps 6. Market ● Corporations / Brands ● TV Networks ● Recording Composers ● Film Producers ● Advertisers ● Online platforms ● Event organizers and producers ● Showcase in international events
○ ex. WCOPA, AMFA korea, Asias supermodel contest
● Film and video producers ● Produce launches and events
Philippine Socie
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alent Development
Sustaining Talents Growth 1.Strengthen the brand / image awareness ● collaborate with organizations that can further enhance
artists stature ● co–brand: with other artist manufacturers and labels
2. Choose projects that are in line with your Image and would create a buzz or exposure 3. Find strategies that would enhance the impact of your artists 4. Add facets to talents by looking for new avenues, creative concepts and platforms 5. Find a bridge when shifting gears 6. Re-position 7. Re-calibrate 8. Restore and Prop up
Philippine Socie
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alent Development
I Corinthians 12 : 4-6
“There are different kinds of gifts but the same Spirit
There are different kinds of services but the same Lord
There are different kinds of working but the same God works in all of them, in all men…”
Philippine Socie
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alent Development
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