phonethics credentials: food &food related brands

PhonethicsAward Winning Full Service Digital Marketing Agencywww.phonethics.in

Portfolio from Food, Confectionery, Oil, Dairy and related Products & Brands

Awards & Accolades

Silver at ACEF for Successful Use of CSR Activity categoryCampaign: Tree of Smiles Client: Inorbit Malls

Silver at IAMAI for efficient use of social media Campaign: #BappachiDiaryClient: Sunrich Oil, Ruchi Soya

Gold at ACEF for Mobile Marketing CategoryFor: Inorbit In Mobile AppClient: Inorbit Malls

Limca Book of Records for hosting an exclusive Online Shopping Mela for merchants & customersClient: ShopLocal

IDMA for Best Mobile App Madhuri Dixit-Nene Fan AppClient: Madhuri Dixit-Nene

Shortlisted at Cannes (2012) for ‘Best Use of Integrated Media’Campaign: New Start of India Client: Nissan Micra, Nissan Motors

India PR & Corporate Award for Best use of Social Media for Nissan Micra Facebook page launchClient: Nissan Micra, Nissan Motors

Saurabh Gupta, was awarded the ‘Communications Entrepreneur of the year’

India’s first movie on mobile phone

Clientele

Creative on Health related Tips & Hacks Creative on interesting recipes

Social Media Content

Creative on Ganesh Chaturthi Wishes Creative on Deepawali Festival

Social Media Content

Creative with Copy in regional language Creative on Travel related tips & hacks

Social Media Content

Award Winning Campaign #BappachiDiary

Every year, Lord Ganesha visits the city.

We gave his visit a twist – we documented his journey from his perspective and called it “Bappachi Diary” and ran a campaign on this for the brand Sunrich on their Facebook Page.

The campaign went viral and a large number of fans interacted and engaged with the Sunrich Bappa.

click here to read more about this campaign.

Campaign OutcomesReached: 3.1 Million peopleImpressions: 7.3 Million servedInteractions: 1.5 Lac likes, shares, comments

The Old Hound

‘Earning a Bournville’ concept was suppose to be brought to life. We designed an intriguing character named ‘Old Hound’ who came to life in an illustrated comic which was designed . This was leveraged on various social platforms to deliver a successful campaign. It also reaffirms our belief that interesting Content delivers a disproportionate return on advertising Investment.

Click here to read more about this campaign.

Campaign OutcomesThe campaign was seen by over 100,000 people within days of its launch

Digital Property

This is a digital property set up in 2013 for Inorbit malls. Every year it generates millions of organic brand engagements & impressions around Diwali. The property is now promoted entirely by Inorbit Super-fans.

Click here to read more about this campaign.

Campaign OutcomesTrended on Twitter in back to back editions 2013 & 2014.Reached over 8Lac people

2016

India beyond Top 8 cities

Women’s Day campaign started in 2015 on Facebook reached over 3,00,000 families in Kerala, Karnataka & Tamil Nadu & Garnered hundreds of heartfelt entries. This is now an annual online event owned by Sunrich that generates thousands of brand engagements from homemakers & families in South India

Click here to read more about this campaign.In 2016, we reached 1 Million families in South India

2015

Draupadi's Swayamvara - The Untold StoryViral video communicating the message of the brand being clearer than its competitors. Video has received 500 thousand views on Facebook with 2400 Likes and 1000+ Shares.Click here to read more about this.

Digital ComicWe produced Digital Content for the memorable TV campaign of Cadbury Bourneville chocolate explaining the idea of earning it which was further followed with designing a social media campaign.Click here to read more about this.

Media Buying campaigns using Search & other PPC (pay per click) platforms

Media Buying campaigns using Fixed Media, Google Display and Social Networks

Fixed Media, Google Display and other Display Network PropertiesFacebook Post Promotions

Landing page designing for Lead generations, Paid traffic diversion and other Campaigns.

No of orders

85%Of Total Enquires Came FromDigital Platforms Managed* by Phonethics

70%Conversion rate

5.5%Before

11.5%After

Cost per Lead

85%

Landing page designing for Lead generations, Paid traffic diversion and other Campaigns.

Website Designing and Development for a Confectionery brand

Monginis – The renowned Confectionery brand of India

eCommerce Mobile App end to end Design & Development for Android Platform, App is an mobile extension for Monginis customers to browse through the entire collection, order, pay and receive delivery details from the app.

Website Designing and Development for a tea manufacturing company.

& by the way Phonethics has also….Created the World’s First Online Dance School with Madhuri Dixit

Been the only Indian Digital Agency to be shortlisted at the Cannes2012

Won at IDMA awards 2013 for the best mobile app

Produced and directed Indian First feature feature film to be released on Mobile phones

Featured in many case studies from Indian digital media to Harvard.

Mashed up Bollywood with Facebook & helped create India’s first Bollywood Movie auditioned on Facebook

Thank you!

To start a business relationship with Phonethics Contact:

Kishor Shahri @ 8452000474 kishor@phonethics.inSarita Shinde @ 7710956103 sarita@phonethics.in

Office Landline: +91 22 65160691 | +91 22 67421853