physicians, social media, and pharma
Post on 12-Jun-2015
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Physicians, Social Media, and Pharma: Challenges And Opportunities
Mike Sevilla, MDExl Digital Pharma West 2012
FamilyMedicineRocks.com@DrMikeSevilla
Physicians, Social Media, and Pharma
• My Practice Background• My Social Media Resume• Social Media & Pharma Experience• Challenges & Opportunities
FamilyMedicineRocks.com
2010 Exl Digital Pharma West
Social Media & Pharma
Improving Medication Adherence
• Six CME Video Programs• CmeCorner.com/ADHE• Pfizer• Medical Communications Media• Einstein College of Medicine• New Jersey Academy of Family Physicians
Improving Medication Adherence
Challenges & Opportunities
• Physicians/Providers–The Digital Physician
• Patients–The Rise Of The E-patient
Digital Physician
Then• Pen
• Prescription Pad• Paper Charts• Post-It Note
• Individual Pt Health• Length Of Stay• Illness Treatment• Paternalism
Now• Smartphone• E-Prescribe• EMR
• Digital Triage• Community Health• Readmission Rates• Wellness Treatment• Collaboration
EMR/Work Flow
EMR/Workflow
• Need to work with EMR Companies• Point of Care Solutions• Press button for pharma to check coverage• Patient feedback to nurse about side effects;
How to record in EMR• Voucher in EMR• Show pic of med in EMR to patient to help
medication adherence
Mobile
• Apps• NFC & QR Codes• Patient portal on
products• Real time feedback
with pts on side effect of medications
Voice Recognition
Voice Recognition
• For Patients: Hey Siri….– Call nurse about my side effect– Send my blood sugar readings to my doctor
• For Physicians/Providers: Hey Siri…– Point of Care Solutions– Show me the study about XYZ product– Show me the product information for product
Social Media
Holograms: Will They Replace the Rep?
FamilyMedicineRocks.comMikeSevillaMD@Gmail.com
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