pie face | investor presentations and franchise marketing

WELCOME TO

FRANCHISE OPPORTUNITY

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y.PIE FACE IN NEW YORK

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WHO WE ARE

Innovative bakery cafe chain

Specialists in gourmet pies and coffee

Loved brand

Appeals to all ages

75/25 franchised / company stores

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LET’S TAKE A LOOK! (5 min)

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HOW WE GOT HERE

Founded in 2003 by Wayne Homschek and Betty Fong

Invested $40m

Opened 18 company stores before franchising commenced

70+ franchised stores

Highly experienced board of directors

Best of the best team to support our franchise partners

Launched US - Steve Wynn partner

Opening in other countries

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STORE FOOTPRINT 2013Total Stores 70+

WA 1

VIC 17

ACT 2

NSW 38

QLD 15

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OUR FOOD STRATEGY

Bakery cafe offering with gourmet twist on traditional Aussie pies

All day food; breakfast, morning tea, lunch, afternoon tea, dinner, late night

HIgh quality products including pies, pastries, coffee sandwiches & soups

Made centrally, frozen and distributed maximising economiesof scale and reducing in store labour

Ongoing product innovation and evolution

Strong catering offer

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CATERING

Ecater

Savoury Pack

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KICK MY ARSE! strong hard blend

START MY HEART! hard blend

OPEN MY EYES! soft blend

STILL ASLEEP! decaf

ESPRESSO BLENDS

AWARD WINNING COFFEE

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One on one training for new franchisees and group sessions for store staff

Nationally accredited coffee training course

3 stage side-by-side training with our dedicated full time coffee trainer

Ongoing field visits to ensure coffee equipment in your store is properlycalibrated and running correctly

Training manual and certificates for all course participants

AWARD WINNING COFFEE

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sandwiches

quiche, pastries

pies & sausage rolls

snacks & cakes

cold drinks

hot drinks

20

13

24%

43%

8%

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9%

PRODUCT MIX

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MARKETING

Extensive research and analysis guides our well considered marketing and promotional program

Close collaboration with our franchisee partners through a Franchisee Marketing Committee 

All core marketing is covered with minimal 2.5% marketing royalty(excluding some local area promotions)

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MARKETING

National marketing programs which in part haveresulted in a 30%+ brand awareness

Dedicated local marketing programs for your store 

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STO

RE

INV

ESTM

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TIO

NS High Street $300k - $450k

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STO

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INV

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NS Shopping Centre $275k - $350k

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PIE

FACE

- N

EW Y

OR

K

469 7th Avenue opened Feb 2013

WELCOME TO

FRANCHISE OPPORTUNITY