pieter ballon enoll ibbt apollon business impact living labs

MECHELEN, 22ND MAY 2012

Living Labs helping SMEs to innovate across borders: Business impacts

Pieter Ballon IBBT-SMIT, VUB

The problem

The solution … User-Driven Open Innovation Ecosystems?

Can  SMEs  use  Living  Lab  networks  to  test  and  enter    new  markets?  

Homecare & ILS Energy Efficiency

Social Media eManufacturing

APOLLON: Advanced Pilots of Living Labs Operating in Networks

The  APOLLON  objec.ves:  ð Demonstrate  the  value  for  SMEs  of  a  European  network  of  local  open  innova>on  pla?orms  

ð   Set  up  thema>c  networks  of  Living  Labs  across  Europe  ð   Develop  a  common  approach  for  cross-­‐border  Living  Lab  experiments  

What  is  needed  for  cross-­‐border  Living  Lab  Networks?  

Common  methodology  

Common  ecosystem  approach  

Common  research  benchmark  

Common  pla?orm  guidelines  

Common  integra>on  framework  

Taking SMEs across borders: the APOLLON basic scenario

•  Broker access to the c r o s s - b o r d e r ecosystem

•  The Televic – Tunstall case

The Living Lab approach to cross-border innovation (1/3)

Home  care  organiza.on  

Government  

Developer  

Service  provider  

Operator  

Informal  care  giver  

Care  receiver  

Insurance  

Living  Lab  

•  Adapt to dif ferent usage contexts and ensure local buy-in

•  The Logica case

The Living Lab approach to cross-border innovation (2/3)

•  Discover new business models and business cases

•  The ADL – Innoviting case

The Living Lab approach to cross-border innovation (3/3)

SME – Business Impact Assessment

Revenues - International Markets

Mode of entry in International Markets

Barriers and Contribution to Internationalization

Key Barriers for SME Internationalization

APOLLON Impact

Living Lab Experience

Satisfaction Levels

Recommendations

SMEs  can  use  Living  Lab  networks  to  test  and  enter    new  markets!  

Homecare & ILS Energy Efficiency

Social Media eManufacturing

APOLLON: Advanced Pilots of Living Labs Operating in Networks

The  APOLLON  results:  ð Demonstrate  the  value  for  SMEs  of  a  European  network  of  local  open  innova>on  pla?orms  

ð   Set  up  thema>c  networks  of  Living  Labs  across  Europe  ð   Develop  a  common  approach  for  cross-­‐border  Living  Lab  experiments  

We  provide  what  is  needed  for  cross-­‐border  Living  Lab  Networks!  

Common  methodology  

Common  ecosystem  approach  

Common  research  benchmark  

Common  pla?orm  guidelines  

Common  integra>on  framework  

Thank you!

Pieter Ballon Pieter.Ballon@ibbt.be