pieter wuyts 8 seconds sexyemail event

3 december 2009Twitter hashtag: #sexyemail

Real Time Multivariate testing and

optimization of email campaigns

How Real time Multivariate testing works

Time difference between sending the email and viewing

the images

2. Download images1. Receive email

How Real time Multivariate testing works

How Real time Multivariate testing works

Lessons we’ve learned.1 example

Case study

Telecomoperator �

TELL A FRIEND

Approx. 140.000 addresses

Goal: Convince a friend

Which present will maximize the

effectiveness of the campaign?

+ 51 %+ 51 %

6258 Unique views to determine winner

70825 Remaining viewers only saw winning prize

Case Study 1

Lessons learned and case studies

Lessons we’ve learned.Show the products

+ 29 %+ 29 %+ 30 %+ 30 %

Show the products

+ 58 %+ 58 %

Lessons we’ve learned.Tell them what they will get

Tell them what they will get

VisitVisitVisitVisit ourourourour websitewebsitewebsitewebsite Click Click Click Click herehereherehere to to to to seeseeseesee the online demothe online demothe online demothe online demo

+ 72 %+ 72 %

+ 230 %+ 230 %

+ 44 %+ 44 %

Lessons we’ve learned.Tell them what they will get

But don’t be too pushy

+ 301 %+ 301 %

+ 72 %+ 72 %

35% OFF

Enter the Sale Now!View the exclusive

collection for sale now

Don’t be too pushy

+ 420 %+ 420 %

blank

Don’t be too pushy

+ 830 %+ 830 %

Lessons we’ve learned.Use ugly colours

Colours matter

+ 23 %+ 23 %

+ 30 %+ 30 %

� Discover all promotions

� Discover all promotions

Lessons we’ve learned.Start testing

Lessons we’ve learned.

Contact

Pieter Wuyts - Account Director

email: pieter@8seconds.net - mobile: +32 479 98 95 19