pilot fish ... new strategies for business growth
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pilot fishpilot fishpilot fishnew strategies for business growth
Growth is difficult Peter Fisk
pilot fish
Growth is difficultpilot fish
Peter FiskSampo Leaders ForumTallinn, Estonia 6 May 2010
Most companies reach a point where growth is difficult
pilot fish
Most companies reach a point where growth is difficult ...
Entering new markets geographies and categories
pilot fish
Entering new markets, geographies and categories...
is when many previously successful companies fail
pilot fish
... is when many previously successful companies fail
E7
E7
+5.1%in 2010
E7+1.7%in 2009
G7+1.3%in 2010
G7-3.4%
in 2009
to seize the big new opportunities for growth
E7 is the BRIC nations (Brazil, Russia, India and China) plus Mexico, Indonesia and Turkey
pilot fish
... to seize the big new opportunities for growth
Y thFemale consumers
$2 2 t illi iOld consumers$1.2 trillion in
5 years
Youth consumers$1.6 trillion in
5 years
$2.2 trillion in 5 years
to seize the big new opportunities for growth
pilot fish
... to seize the big new opportunities for growth
But in the deep blue oceans of a changing world
pilot fish
But in the deep blue oceans of a changing world ...
the biggest dangers are waiting for you
pilot fish
... the biggest dangers are waiting for you
And in global markets everyone is hungry for new growth
pilot fish
And in global markets ... everyone is hungry for new growth
Many companies turn to partnerships to survive
pilot fish
Many companies turn to partnerships to survive ...
working in partnership to add specialist capabilities
pilot fish
... working in partnership to add specialist capabilities
working in partnership to reach new audiences
pilot fish
... working in partnership to reach new audiences
Higher impact
Acquisition Licensing ?
Joint Venture Alliances Co-Branding
Exporting Consortia Co-Distributing
partnerships which can take many different formats
Lower risk
pilot fish
... partnerships which can take many different formats
So what about you?
pilot fish
So what about you?
Instead of competing against the big companies
pilot fish
Instead of competing against the big companies ...
how can you learn to work with them?
pilot fish
... how can you learn to work with them?
Intel became the indispensible partner to PC manufacturers
pilot fish
Intel became the indispensible partner to PC manufacturers ...
and Lycra became famous for its distinctive added value
pilot fish
... and Lycra became famous for its distinctive added value
Little fish who learnt to swim with the sharks
pilot fish
Little fish who learnt to swim with the sharks ...
We call them pilot fish
pilot fish
We call them ... pilot fish
pilot fish Small special and strong
pilot fish
pilot fish ... Small, special and strong
Uniquely different
Smaller not biggergg
Stronger together
pilot fish Small special and strong
pilot fish
pilot fish ... Small, special and strong
Growth is difficultSo how can you become a pilot fish ?
pilot fish
Growth is difficultSo how can you become a pilot fish ?
1. Be unique 2. Find shark 3. Grow together 4. Realise value
Growth is difficultSo how can you become a pilot fish ?
pilot fish
Growth is difficultSo how can you become a pilot fish ?
1. Be unique 2. Find shark 3. Grow together 4. Realise value
phase 1 Find your uniqueness shrink your way to greatness
pilot fish
phase 1. Find your uniqueness ... shrink your way to greatness
DifferentiationGrowth DifferentiationGrowth
What are your most valuable
What are your t tmost valuable
products?strongest
capabilities?
Profit Strength
We know markets have changed foreverphase 1 Find your uniqueness strength and differentiation
pilot fish
We know markets have changed forever ...phase 1. Find your uniqueness ... strength and differentiation
pilot fish YKK
pilot fish
pilot fish ... YKK
pilot fish Dolby
pilot fish
pilot fish ... Dolby
pilot fish Rolls Royce
pilot fish
pilot fish ... Rolls Royce
1. Be unique 2. Find shark 3. Grow together 4. Realise value
phase 2 Find your shark The right partner in the right market
pilot fish
phase 2. Find your shark ... The right partner in the right market
Category
Customer Country
We know markets have changed foreverphase 2 Find your shark Evaluating the adjacent markets
pilot fish
We know markets have changed forever ...phase 2. Find your shark ... Evaluating the adjacent markets
pilot fish Johnny Depp
pilot fish
pilot fish ... Johnny Depp
pilot fish WuXi PharmaTech
pilot fish
pilot fish ... WuXi PharmaTech
pilot fish Golla
pilot fish
pilot fish ... Golla
1. Be unique 2. Find shark 3. Grow together 4. Realise value
phase 3 Grow together swimming with sharks
pilot fish
phase 3. Grow together ... swimming with sharks
AdobeAcrobat
We know markets have changed foreverphase 3 Grow together building symbiotic partnerships
pilot fish
We know markets have changed forever ...phase 3. Grow together ... building symbiotic partnerships
pilot fish Adobe
pilot fish
pilot fish ... Adobe
pilot fish Visa
pilot fish
pilot fish ... Visa
pilot fish Hella
pilot fish
pilot fish ... Hella
1. Be unique 2. Find shark 3. Grow together 4. Realise value
phase 4 Realise the value the potential of pilot fish
pilot fish
phase 4. Realise the value ... the potential of pilot fish
Potential to doublei leconomic value
within 5 years
Inc Revenue
Red Costs
We know markets have changed foreverphase 4 Realise the value cost revenue profit and potential
Source : Impact of Intel strategic alliances1995-2005, Wharton, plus other analysis
pilot fish
We know markets have changed forever ...phase 4. Realise the value ... cost, revenue, profit and potential
pilot fish Goretex
pilot fish
pilot fish ... Goretex
pilot fish Wieden+Kennedy
pilot fish
pilot fish ... Wieden+Kennedy
pilot fish Jibbitz
pilot fish
pilot fish ... Jibbitz
After the crisis of recent years explore the new blue oceans
pilot fish
After the crisis of recent years, explore the new blue oceans ...
think differently about how to grow further and faster
pilot fish
... think differently about how to grow further and faster ...
Become a pilot fish
pilot fish
Become a pilot fish
pilot fish new strategies for business growth
pilot fish
pilot fish ... new strategies for business growth
pilot fishpilot fishnew strategies for business growth
• Join the network : www.facebook.com/pilotfishstrategy
• Make it happen yourself : endrik@fastleader.com
• Add your story to our new book : peterfisk@peterfisk.com
pilot fish
Add your story to our new book : peterfisk@peterfisk.com
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