pitch

Emily and Chloe

Working title …

Times

Have

Changed

Concept

To give the video a homemade, amature, child like look incorporating cartoon, sketchy overlays. This video is a good source of inspiration -http://www.youtube.com/watch?v=ZzN6oJG_5as&feature=related

Concept

To create a video which complements our song

choice in a humorous and childish approach, marketing the band and making it accessible to a large audience.

Purpose and desired outcome

Audience Our video would appeal to teenagers approx

14-25 interested in indie/rock style music.

Overall style and look

http://www.youtube.com/watch?v=SJjQWejPiX4We like this video because the colour scheme and use of

animation mixed with real life images was visually interesting.

http://www.youtube.com/watch?v=ZzN6oJG_5as&feature=relatedThe animation and use of toys and drawings added

humour and connotes fun.

We also want to include toys to add to the child like approach.

Overall style and look

Overall style and look

This is the type of video we want to be different to as they are high budget, and not fitting with the genre of music we have chosen…

http://www.youtube.com/watch?v=Na4x2Uwflmg

http://www.youtube.com/watch?v=1dDA1-6RaT0&feature=channel

Technology

We want to use stop motion animation throughout our music video. We did an experiment to familiarise ourselves with the technology as it was new to both of us…

Experiments…

• This is an example of the type of animation we will use -

http://www.youtube.com/watch?v=Tm3AUxDjg4E

Personnel involved

As we intend to use props rather than actors, we won’t need any additional personnel for assistance.

The only other people who will need to be involved is the band in order to get a recording of the song.

Location…

The photography studio in college would be a perfect location to achieve the stop-motion animation successfully as it is a plain white room with no visual distractions, also the lighting is suitable.

Dates and schedule

Research and planning 18/09/09 - 19/10/09

Organisation of music, equipment etc by 10/10/09

Start filming on 19/10/09

All filming completed by 30/11/09

Post-production 10/11/09 - 14/12/09

Likely problems

Technical problems - cameras, batteries, lighting etcAvailability of the studio space and use of cameraProducers prior commitments

Health and safety issues:

Equipment hazards and related injuriesIllnesses, resulting in delayed filming

Possible costs

As we want our video to have an authentichome made look, the budget will be low andtherefore only possible costs are..

Props Damage costs (if necessary)Lighting, set etc