pizza hut (必胜客 - uni.eduschragec/pizzahut.pdf · service no delivery, but still pickup snap...

PIZZA HUT (必胜客)

Bella, Candice, Beth, Alex

What’s different from the US?

Environment:

More like a diner

Brighter lights and colors, lots of windows,

uniforms

Uniforms change frequently (by season)

More luxurious

Serves Breakfast

The Food

Bigger selection

No salad bar

No free refills

FISH!

Smoothies

Lots of ice cream

Smaller pizza

Rice

Service

No delivery, but still pickup

Snap to get attention of wait staff

Uniforms: ties, dress shirts, aprons

No Tips

The wait staff does not serve the food

(separate person)

What’s Different from China?

More expensive

Imported from US

American decorations, music

No lazy susans

Forks

Ketchup, cheese vs vinegar, soy sauce

More foreigners and kids

Similarities

Birthdays

Forks!

Free water

Small parties (cater to same size groups)

Liked by kids!

Business Environment

No major pizza competitors in China

Popular among young people

Always near shopping malls

Tai gui le

Adaptations to Fit Market

Food Choices

Presentation/Decorations

Atmosphere

Size

Serves breakfast

Lower price

Slogans

US: Your Favorites at Your Fingertips

China: Pizza and More

Ideas to Take to US

Mango dessert!

Pizza taste (nom nom!)

Offer to order dessert at beginning