pj presentation 2010 aimia

Peter Jenetsky

There is an over supply of quality content in the world

“we are on the cusp of unprecedented consumer access to premium content -

both current and past seasons’ Tv programs along with archived new-release movies”

Will Richmond

change

studio pArtners

AustrAliAs first subcription on demAnd movie chAnnel

where does online video

fit into

our business?

AsTrA chArT - AusT vs The world

us mArket sAtellite penetrAtion is 89%

stv chAnnel services viA A rAnge of devices

no longer requiring The TrAdiTionAl seT Top box

• BOX

expAnd our reAch to the 70% of AustrAliAns

thAt don’t hAve stv

comscore results

total Audience Australia, Age 15+ - home & work locationstotal internet: total Audience 970,450 100.0%

google sites 539,060 55.5%

microsoft sites 29,594 3.0%

fAcebook 12,497 1.3%

megAvideo.com 10,434 1.1%

vevo 7,759 0.8%

YAhoo! sites 5,889 0.6%

dAilYmotion.com 5,014 0.5%

fox interActive mediA 3,955 0.4%

telstrA corporAtion limited 3,107 0.3%

metAcAfe 2,976 0.3%

Top Video properTies Based on ToTal Videos Viewed

uuu

In the U.S catch up tv viewing time per person is more than 12 hours per month

93% increase YoY

u

u

evolve & embrAce

foxtel pAckAges

MOVIE NETWORK CHANNELS inclusions

u

whAt hAve we leArnt?

define success

mAtch content to plAtforms

think beYond Your world

bring it bAck to core business

u

u

u

u

define success for You

what is your motivation?

channel awareness?

content awareness?

rights?

u

u

u

u

mAtch content to plAtforms

google / msn / fb

+

=

Movie network channels keeps movie fans up to date with bite size trailers and entertainment news via facebook

Currently over 4,000 fans and growing

u

u

Currently over 3,400 fans and growing

Australia’s biggest viral film-making competition on Facebook

u

u

think beYond Your world

bring it bAck to Your core

business

First territory to acquire outside USu

SEASON ONE SEASON ONE

Season 1 launched in August 2007, 3 weeks behind the first US broadcast

Mad Men Season 1 first episode made available online ahead of broadcast

Paid catch up service on NineMSN

u

u

u

<fAirfAx lAnding pAge, The vine>

Preview first episode for free via Fairfax Digital landing page

Cross promotion with The Vine

u

u

itunes top 10 chArt for tv seAsons

#1 ranked program on NineMSN FixPlay

Most viewed episodes #1 Season 4 Ep 1 #2 Season 1 Ep 1

brAnd inTegrATion

u

u

seAson 1-3 cAtch up

online edM prinT

mnc.tv/mAdmen

u Catch up missed episodes

u Opportunity to talk to new potential subscribers

u Hand off qualified leads to STV partners

so whAt hAs All of this ActivitY contributed to?

u Season 2 ratings doubled Season 1

u Season 3 leapt another 40%

u Demography shifted from 50+ in Season 1 to well balanced spread of adult demographics

u Now has a brand awareness in excess of 80%

u Season 4 launch ratings up 40% on Season 3

u Week on week audience increases of 20%

embrAce the chAnges

geT involved & evolve

forever chAngedforever chAngedforever chAngedforever chAngedforever chAnged

in the contAiners of the pAstin the contAiners of the pAstin the contAiners of the pAstin the contAiners of the pAstin the contAiners of the pAst

b r o A d e r deeper

thinkdif

fe

re

ntlY

curATion, discoverY & coMbinATion

plA

Tfo

rM

& d

evi

ce