place brands and the problem of ranking them
Post on 20-Jun-2015
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Presentation from International Place Branding conference in Utrecht
TRANSCRIPT
Marius Sylvestersen & Jacob Ikkala
Place brands and the problem of
ranking them
Brand dimension of places
All about image
Rooted in perception
Changed by communication
The content dimension of place
All about facts and figures
Rooted in concrete reality
Changed by politics & planning
Beauty Contest
Want to get in touch?
Marius Sylvestersen
M: +45 22 49 65 10
E: msy@stateofgreen.com
Jacob Ikkala
M: +45 61 20 32 52
E: jacob.ikkala@gmail.com
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