place process: section 5 of introduction to placemaking

PROGRAM – SESSION 5

Eggins Ln, Lismore, NSW, AUS

1 Urban Design + Placemaking 101

2 Civic Principles

3 Place Qualities

8 Outcomes

4 Place Typology

5 Place process6 Place roles

7 Toolkit - placemaking ideas

9/10 Links+ conclusions

What + W

hy

How + W

ho

Afghan Bazaar, Thomas St, Dandenong, VIC, AUS

5. PLACE CREATION

5.5 PLACE (MIS)MANAGE

▸ Plenty of contributors, but is it coordinated?

▸ Town Centre Management

▸ City Centre Management

▸ Location Management (such as Shopping Centres, Airports etc)

▸ Neighbourhood and Community Renewal

▸ Community engagement and renewal

▸ Regeneration

▸ Urban Design

Adapted from Institute of Place Management, 2008

▸ Tourism & Leisure

▸ Place Marketing and Branding

▸ Planning

▸ Local Economic Development

▸ Horticulture Management

▸ Property Management

▸ Events Management

▸ Visitor Services

Newcastle, NSW, AUS

5. THE PROCESS OF PLACEMAKING

1. Place Aspiration

2. Place Context

3. Place Design

4. Place Delivery

5. Place Manage

Sydney Rd, Brunswick, Melbourne, VIC, AUS

PLACE MANAGEMENT

▸ Significant places need management

▸ Invest in the social fabric and maintenance

▸ Evaluate and review

▸ Manage change

▸ Place management describes the proactive intervention process which maintains the qualities of a successful place and responds to change. Institute of Place Management, 2008

▸ Also a term for Placemaking

Street Markets – South Bank, Brisbane QLD, AUS

City Place, Sunshine, Melbourne, VIC, AUS

PLACE MANAGEMENT CHARACTERISTICS

▸ a viable and sustainable vision and strategic plan

▸ an integrated approach to planning and implementation

▸ local leadership, resources and an inclusive and enduring management structure

▸ effective partnerships between locals, local government, businesses, property owners and State Government.

Cabramatta Moon Festival, NSW, AUS(http://www.noodlies.com/2012/08/cabramatta-moon-festival-2012-sunday-23-september-11am-to-8pm/)

PLACE MANAGEMENT

▸ Understanding the problem before the solution

▸ Communicating and championing the Aspiration

▸ Actively developing, facilitating and coordinating the delivery of actions and strategies

▸ Integrating and prioritising all social, community, economic, marketing, physical and environmental initiatives

Stanley St, Wodonga, VIC, AUS

PLACE MANAGEMENT

▸ Enabling partners to deliver with tools, techniques, etc

▸ Empowering people to contribute to place creation by giving away power and authority

▸ recognising and resolving the diverse and often competing views of stakeholders

▸ Engwicht Secret 9 – Focus on the micro

ROB ADAMS SOCIAL FABRIC

▸ 13:27

Victoria St – Mackay, QLD, AUS

PLACE MANAGE –MALCOLM SNOW

5. THE PROCESS OF PLACEMAKING

1. Place Aspiration

2. Place Context

3. Place Design

4. Place Delivery

5. Place Manage

Humber Bar, Wollongong, NSW, AUS

Circular Quay, Sydney, NSW, AUS

5.1 PLACE ASPIRATION – VISION

▸ Gunning Fog Index

▸ Grow the project from a vision (endorsed?)

▸ An aspirational vision for the project can deliver on client objectives and uniquely position the place.

▸ At best a vision can “be seen (literally, in the inner eye), communicated to others, and felt by others…. as a vision” Aexander, Neis, Anninon, & King, 1887

▸ At a minimum it provides the designer with a framework or guide towards the sought outcome.

The Opera House is formally completed in 1973 having cost $102 million. The original completion date was January 26, 1963 and the original cost estimate was about $7 million.

Nambour Place Creation - walking tour

5.1 PLACE ASPIRATION – VISION

▸ A vision is a succinct statement that sets the overarching expectations for the project’s outcomes.

▸ “It identifies the stars you are trying to reach and they need to be far enough away to make you stretch for them.”

Thomas, 2002

Nambour – original, since 1870Built on sugar cane, Nambour is a sub-tropical town proud of its history. For 145 years it has been the heart of the Sunshine Coast - a centre for business, governance and innovation. Handmade by the locals, it is appreciated by visitors for its country hospitality; local produce and eclectic shops, events, music and places.

▸ Gunning Fog Index

SUCCESSFUL CITIES

▸ high and sustained levels of public engagement

▸ consistent strategic direction, as well as collaboration

▸ a trigger for improvement, which galvanised the political will

▸ http://grattan.edu.au/static/files/assets/8acbce07/20101018_media_release_cities_who_decides.pdf

Swanston St,, Melbourne, VIC, AUS

5.1 PLACE ASPIRATION - AIMS

▸ Aims or goals are short statements which define the broad physical, social, environmental and economic outcomes expected of the project…

▸ “ the stars you definitely want to get your hands on to have a sense of achievement at the end” Thomas, 2002

Hassell, 2007

Matthew St, Nambour, QLD, AUS

5.1 PLACE ASPIRATION - OBJECTIVES

▸ Objectives are statements that define, in greater detail, the critical requirements or path in order to achieve the project aims (or goals)…

▸ “the steps you need to take to reach the target stars and the means by which you can prove you have done so” Thomas, 2002

Quota Park – movement and reflectionSkaters are welcome in Nambour. Local competitions over the 2015 school holidays create a platform for National events over summer of 16/17. This, combined with the Creekside, has attracted people to the cafes, shops and RSL on Matthew St. While the Quota Park skate facility (with night lighting by 2018) is the hub, street closures over the weekend enable longboard races through town. The build your own skateboard for the old train tracks is a big success. The weekend activity zone (using ‘school’ carpark in front of Quota Park) is being considered as an overflow area for the popular town activities. (Projects 26, 27 & 28)

Nook & Cranny, Currie St, Nambour, QLD, AUS

5.1 PLACE ASPIRATION - PRINCIPLES

▸ Principles are commonly agreed as best practice.

▸ They are not necessarily unique to the project.

▸ They are not for negotiation.

Outcomes: P.E.O.P.L.E. m.a.k.i.n.g p.l.a.c.e.s.Prosperity: People prosper and local businesses thrive

Excite: ignite relationships, confidence, ideas and esteem

Our legacy: change and evolve over time

People: a place for people not just cars

Liveability: proud of our place to live or work

Exercise + Health: a healthy lifestyle through physical activity and social interaction

Stein am Rhein, Switzerland

5.1 PLACE ASPIRATION

"Simple, clear purpose and principles give rise to complex, intelligent behaviour. Complex rules and regulations give rise to simple and stupid behaviour.” Dee Hock (Founder of Visa)

5.1 PLACE ASPIRATION – ACTION

http://startupquote.com/post/534823829

▸ “Bring the future today” David Engwicht

▸ A “Bias Towards Action”

1. Decide from where you want to be

2. Have a plan to get from A to B

3. Bad decisions are better than no decision.

4. Make decisions from a state of peace

PLACE ASPIRATION

▸ Austin is the youngest, largest city in the United States

▸ “The Live Music Capitol of The World”

▸ History

▸ Visionary Leader

▸ Innovation

▸ “Place is the single most important thing in the global economy” Richard Florida

http://punchbowlsocial.com/wp-content/uploads/2015/06/5K.jpg

PLACE ASPIRATION

Youth Activity Precinct, Geelong, VIC, AUS

5. PLACE CREATION

Hotel Gosford, Mann St, Gosford, NSW, AUS

5. THE PROCESS OF PLACEMAKING

1. Place Aspiration

2. Place Context

3. Place Design

4. Place Delivery

5. Place Manage

5.2 PLACE CONTEXT

▸ Incorporate the context to establish authenticity and sustainability

▸ Aspiration

▸ We are Hull

Steve Bentley and Chris Sands at Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS

PLACE DNA

1. Make the best of what you've got

2. Express Place DNA in your public realm

3. Reveal your place secrets

4. Get the people on the streets

5. Understand development DNA

6. Respond to changes in cultural DNA

The Beehive Building, Pall Mall, Bendigo, VIC, AUS

PLACE STRATEGY

1. diagnose the nature of the challenge by identifying certain aspects of the situation as critical;

2. create a sensible guiding policy for effecting change to deal with the problem; and

3. design a set of coherent actions designed to carry out the guiding policy.

Eggins Ln, Lismore, NSW, AUS

PLACE STRATEGY

1. Accumulate evidence

2. Develop practices

3. Create a sacred expression

4. Encourage “respiration” around your idea

5. Include your personal narrative

6. Align with a metric

7. Expect backlash

Eggins Ln, Lismore, NSW, AUS

5.2 PLACE CONTEXT

High St, Wodonga, VIC, AUS

▸ Turn deficits in assets

▸ “Merchants with heart”

▸ Engwicht Secret 2 – Furnish a place with soul

▸ Engwicht Secret 12 – study the ecology

▸ Engwicht Secret 15 – change the meta-stories

5.2 PLACE CONTEXT

▸ Engwicht Secret 2 – Furnish a place with soul

▸ Context outcomes

▸ Strengthening local communities

▸ Creating places of distinction

▸ Featuring intrinsic site assets and resources

▸ Connecting with the surroundings

▸ Ensuring feasibility

▸ An identity which is robust and authentic is powerful

Giant sinkhole - Guatemalahttp://http://www.islandcrisis.net/2010/06/sinkhole-guatemala/

▸ “Stop... and look at what makes your place interesting” Rob Adams (41.18)

5. THE PROCESS OF PLACEMAKING

1. Place Aspiration

2. Place Context

3. Place Design

4. Place Delivery

5. Place Manage

Enquiry by Design (Deicke Richards)

Moseley Square, Glenelg, SA, AUS

5.3 PLACE DESIGN

▸ Plan and design the place by

1. creating the urban structure2. making connections3. detailing the place4. planning the social fabric5. considering feasibility and delivery.

▸ All design methods are laden with values and therefore not necessarily objective.

Like all human thought, there is mystery in design. Fine places develop from possibility, gained from constantly reframing the problem and by

repeatedly searching for solutions. Revelations help and methods developed by experience are fundamental.

Lynch & Hack, 1884

5.3.1 CREATING THE STRUCTURE

▸ The arrangement of centres, streets, parks and considers density, block size and uses.

▸ Integration

▸ functional efficiency

▸ environmental harmony

▸ a sense of place

▸ commercial viability

Varsity Station Village, Design Workshop Concept - Gold Coast (Deicke Richards)

Hibberson St, Gungahlin, Canberra, ACT, AUS

CREATING THE STRUCTURE

5.3.2 MAKING THE CONNECTIONS

▸ Footpaths, streets, roads, rivers, bus ways etc are an integral part of the urban fabric, with multiple functions.

▸ “Streets and their sidewalks, the main public places of a city, are its most vital organs.” (Jacobs J. , 1961, p. 28)

Papaw Stand – Brisbane, QLD, AUS

5.3.2 MAKING THE CONNECTIONS

▸ Connection outcomes

▸ Linking up▸ Movement choices▸ A sense of place▸ Safe routes for all▸ The parking problem▸ Better traffic management

KGUV – Brisbane. Google Earth

5.3.3 DETAILING THE PLACE

▸ Design the buildings and the adjacent public realm and the interface between them

▸ The devil is often in the detail

▸ Serendipity and distinctiveness

The Barracks, Brisbane City, QLD, AUS

5.3.4 PLAN FOR SOCIAL FABRIC

▸ Good urban design understands that the physical form of a space is the canvas for a bigger picture

▸ Strategy development and implementation

▸ Action orientated process

▸ “First life, then spaces, then buildings:  the other way around never works.” Jan Gehl

EKKA, Gregory Tce, Bowen Hills, QLD, AUS

5.3.5 IMPLEMENTATION AND FEASIBILITY

▸ Delivery framework:

▸ Action map▸ model for decision making and for implementation▸ program ▸ staging strategy

▸ A commercial appraisal which presents the financial and economic implications of the project.

The Age, 655 Collins St, Docklands, Melbourne City, VIC, AUS

5. THE PROCESS OF PLACEMAKING

1. Place Aspiration

2. Place Context

3. Place Design

4. Place Delivery

5. Place Manage

Robert Mueller Municipal Airport Master Plan, Austin Texas

5.4 URBAN DESIGN DELIVERY

▸ Business Improvement District

▸ Design Advisory Group

▸ Design Assessment

▸ Design Competition

▸ Urban Design Toolkit

▸ Design Review

▸ Incentive Zoning

▸ Life-cycle Cost Analysis

▸ Multi-architect Project Design

▸ Pre-application Meeting

▸ Project Control Group

▸ Public–Private Partnership

▸ Regional Forum

▸ Seed Funding

▸ Special Activity Area

▸ Town Centre Programme

▸ Urban Development Corporation

Maroochydore Town Centre, QLD, AUS

ClientExternal Advisory Group

Project Director

Development Manager

Planning Infrastructure Placemaking Legal Sales + Marketing Community

Place Manager

5.4 URBAN DESIGN

▸ Construct the hard infrastructure and deliver the soft.

▸ Do planners deliver?

Placemaking

5.4 MICRO FUNDING: SOUP

Wilson Ave, Brunswick, VIC, AUS

5.4 PROTOTYPING

Wilson Ave, Brunswick, VIC, AUS

5.4 PLACE DELIVERY

Wilson Ave, Brunswick, VIC, AUS

5.4 PROTOTYPING

Auckland Council: Pocket Park on Quay St

PLACE ACTIVATION

Why

▸ It's awesome!

▸ Place branding

Curtin University, Bentley, WA, AUS (Source: Sam Proctor)

How

▸ Start small + strategically

▸ “It’s OK to fail at things - we have to try”

▸ Letting it happen

▸ The comfort zone

▸ Stay flexible

▸ Enable with expertise

▸ Prepare for the negative

What

▸ Building place into curriculum

▸ It's all about timing

▸ Incubation and making

▸ Interactive

▸ Art on the streets

▸ Parking Day

Buckingham Ave, Springvale, VIC, AUS

PLACE DELIVERY

Little Stanley St, Southbank – Brisbane QLD, AUS

PLACE DELIVERY

PLACE DELIVERY

Wilson Ave, Brunswick, VIC, AUS

Old Belvidere Prom - East Perth, WA, AUS

BETTER PLACES ORGANISATIONALLY

1. Process (blue)

2. What’s working? (yellow)

3. What’s not? (black)

4. What if? (green)

5. Gut feel? (red)

http://www.loosetooth.com/Viscom/gf/6thinkinghats.htm

DELIVERY FRAMEWORK

Lands Office, Dubbo, NSW, AUS

▸ Understand the problem

▸ An Action Map

▸ Prototyping and Funding

▸ Be sneaky

▸ Organisational opportunities and barriers

▸ A model for decision making and for implementation

▸ A master program and staging strategy

▸ Financial and economic implications of the project.

5. PLACE CREATION

Caboolture Town Square (Source Peddle Thorpe)