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PLANNING STRATEGY MONITORING
Press
Topic: Abstract Report
Source: SPORT+MARKT Football Top 20 2010
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Europe‘s Top 20 – the most popular football clubs
5.36.06.16.66.87.17.89.010.512.613.1
16.417.518.420.320.721.4
30.631.3
57.8FC BarcelonaReal Madrid CF
Manchester United FCChelsea FC
FC Bayern MünchenArsenal FC
AC MilanFC Internazionale
Liverpool FCJuventus FC
FC Zenit St. PetersburgCSKA Moscow
FC Spartak MoscowOlympique Marseille
AFC AjaxGalatasaray SK
Olympique LyonFenerbahce SK
AS RomaFC Dynamo Kyiv
4
4
3
2
2
2
1
1
1
England
Italy
Russia
Spain
France
Turkey
Germany
Netherlands
Ukraine
Number of clubs per country
20.19.18.17.16.15.14.13.12.11.10.
9.8.7.6.5.4.3.2.1.
EU
RO
PE
Number of European fans in mill.
Source: SPORT+MARKT Football Top 20 2010
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0The 5 most popular British clubs in Europe with their European fan bases
EU
RO
PE
Figures in mill.
Source: SPORT+MARKT Football Top 20 2010
20.7FC Bayern München5.
3.5Tottenham Hotspur FC33.
16.4Liverpool FC9.
20.3Arsenal FC 6.
21.4Chelsea FC 4.
30.6Manchester United FC3.
31.3Real Madrid CF2.
57.8FC Barcelona1.
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Number of domestic fans of “Football Top 20” clubs
1.61.6
3.93.1
4.44.1
4.78.6
10.54.4
5.512.4
5.510.0
5.26.66.8
5.94.3
5.3FC Dynamo KyivAFC Ajax
Galatasaray SKReal Madrid CF
Olympique MarseilleFenerbahce SK
FC Bayern MünchenFC Barcelona
FC Zenit St. PetersburgJuventus FC
Olympique LyonCSKA Moscow
FC Spartak MoscowManchester United FC
AC MilanLiverpool FC
FC InternazionaleArsenal FC
AS RomaChelsea FC
Figures in mill.
EU
RO
PE
Arrows: Significant changes
Share of domestic fans
6%7%12%17%17%18%18%19%23%24%24%27%29%29%35%36%36%39%39%47%
Source: SPORT+MARKT Football Top 20 2010
Understanding figures
e.g. FC Dynamo Kyiv:
47% of Ukrainian football fans are supporters of FC Dynamo Kyiv. Thus, the club has 5.3 mill. Fans in the Ukraine.
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Winners from 2005/06 to 2009/10 in absolute figuresE
UR
OP
E
Mill
ion
41.4
49.0 50.3
44.1
57.8
17.5
10.210.811.110.7
6.03.74.44.52.8
0
10
20
30
40
50
60
70
2005/06 2006/07 2007/08 2008/09 2009/10
FC Barcelona FC Internazionale AS Roma
Source: SPORT+MARKT Football Top 20 2010
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Losers from 2005/06 to 2009/10 in absolute figuresE
UR
OP
E
Mill
ion
48.644.6 45.9
41.0
31.0
9.36.6 6.8
4.66.7
0
10
20
30
40
50
60
70
2005/06 2006/07 2007/08 2008/09 2009/10
Real Madrid CF Wisła Kraków
Source: SPORT+MARKT Football Top 20 2010
You’re in the game.
Your contact:
Alexander KrauseHead of PR
SPORT+MARKTLuxemburger Str. 29950939 CologneGermany
Tel.: +49 (0)221 430 73 192Fax: +49 (0)221 430 73 111
alexander.krause@sportundmarkt.comwww.sportundmarkt.com
About usAs the leading research and consultancy company in international sport business, SPORT+MARKT has been analysing the developments and factors for success on the sponsorship and advertising markets for over 20 years.
In addition to expertise in market, media research and strategic consultancy, our clients have access to one of the most extensive global databases for sport, sponsorship and communications.As an independent reference on the market, SPORT+MARKT develops customised solutions for the planning, evaluation and optimisation of engagements in sport business. We are currently active in over 120 global markets with over 500 employees. In addition to our headquarters in Cologne, we have branches in the U.K., Spain, Italy, France, the Netherlands and Singapore.
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