playgreen festival event guide
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FESTIVALwww.playgreenfestival.com | Friday, February 25, 2011
Eco-Friendly
Fun, Food Fashion & Free Stuff
Held at the Martin Luther King Jr. Student Union
FrEEAdmission!
Friday, Feb 25th
10,000Cal
Students & Supporters
Over 60SpOnSOrSExhibitors &
reStaurantS
Online Event Guide
You Don’t Have To Hug A TreeTo Save A Tree.
Just receive and pay your Comcast bill online using Ecobill™—the paperless way to pay.
Ecobill is fast, convenient and hassle-free. It eliminates paper bills, envelopes
and paying for stamps. All of which make your life easier, your wallet fatter, and
our planet greener.
Make a world of difference with Ecobill.By receiving and paying your bill online, every year your household can:
• Save 6.6 pounds of paper
• Save .079 trees
• Conserve 4.5 gallons of gasoline that would be used to mail bills, statements and payments
• Avoid the release of 65 gallons of wastewater into the environment
• Avoid producing 171 pounds of greenhouse emissions
Start saving money, time and trees today.Sign up for Ecobill at comcast.com/ecobill.
Big results begin with simple acts. Here are just a few easy ways we can help our environment every day:
Switch your lights: If every family in the US made the switch to CFL bulbs, we’d reduce CO2 emissions by more than 90 billion pounds. That’s like taking a million cars off the road!
Unplug your cell phone charger when not in use: You’ll save 15 pounds of CO2
emissions each year.
Make your next computer a laptop: It’ll consume up to 90% less energy than a desktop model.
Shop at your local farmers market: It reduces emissions, fuel consumption and unnecessary traffic. Plus, the food’s fresher!
Get out of the car: Replace just one five-mile car trip each week with a walk or a bike ride and you’ll eliminate around 200 pounds of CO2 emissions each year.
Huge strides start with small steps.
You Don’t Have To Hug A TreeTo Save A Tree.
Just receive and pay your Comcast bill online using Ecobill™—the paperless way to pay.
Ecobill is fast, convenient and hassle-free. It eliminates paper bills, envelopes
and paying for stamps. All of which make your life easier, your wallet fatter, and
our planet greener.
Make a world of difference with Ecobill.By receiving and paying your bill online, every year your household can:
• Save 6.6 pounds of paper
• Save .079 trees
• Conserve 4.5 gallons of gasoline that would be used to mail bills, statements and payments
• Avoid the release of 65 gallons of wastewater into the environment
• Avoid producing 171 pounds of greenhouse emissions
Start saving money, time and trees today.Sign up for Ecobill at comcast.com/ecobill.
Big results begin with simple acts. Here are just a few easy ways we can help our environment every day:
Switch your lights: If every family in the US made the switch to CFL bulbs, we’d reduce CO2 emissions by more than 90 billion pounds. That’s like taking a million cars off the road!
Unplug your cell phone charger when not in use: You’ll save 15 pounds of CO2
emissions each year.
Make your next computer a laptop: It’ll consume up to 90% less energy than a desktop model.
Shop at your local farmers market: It reduces emissions, fuel consumption and unnecessary traffic. Plus, the food’s fresher!
Get out of the car: Replace just one five-mile car trip each week with a walk or a bike ride and you’ll eliminate around 200 pounds of CO2 emissions each year.
Huge strides start with small steps.
MARKETINGCONTESTHEY CAL STUDENTS enter the Cal Student Store’s “Store that Gives Back” Marketing Contest to win a $500 gift card to our store!
Create a marketing campaign for the Cal Student Store promoting the message that we are the “store that gives back.” The main message of the campaign should be that the Cal Student Store gives back by donating 10% of every purchase to the ASUC. Your campaign should include both traditional media and new, innovative ways of communicating with students.
To enter, please e–mail 0554csm@fheg.follett.com for official contest rules+regulations. Contest entries are due by MARCH 15, 2011.
{good for an iPad, Cal Gear, Textbooks, or anything else your heart desires!!!}
TableofContentspage 7 How We’re Greening the Event
page 9 EATgreen
page 11 Exhibitors
page 13 Sponsors
page 15 What We’re Doing to Green Cal Rec Sports
page 17 PLA Ygreen Facebook
Stay Connected: www.playgreenfestival.com Playgreen Festival
5
www.berkeleycityclub.com
You bring the fun and we’ll take care of the rest, whether you’re looking for a classic formal event or something more spectacular, we’ve got you covered. Experienced staff, 7 event/meeting rooms; Many rooms connecting to one or more rooms. Total square footage: 8,200; Theater capacity: 280; Classroom capacity:120; Reception capacity: 350; Dining capacity: 250.
Newly remodeled accomodationsLuxurious Indoor Swimming PoolAccess to UCB Fitness Center Fine Dining RestaurantFine ArtsFree WiFi
Hors d’oeuvres, to Banquet, to Full Dinner ServiceRecorded Music/DJ, to Live Bands (and Sound System)Assistance w/Special Decor & Themed EntertainmentNewly remodeled accomodations for overnight guestsSpa & Hair Services and Dressing RoomDaily and weekly rates are available
Berkeley City Club, 2315 Durant Avenue, Berkeley, CA 94704510.848.7800 Reservations@berkeleycityclub.com
Formal Events
PLAYgreen Festival Green Event Plan
Zero Waste —Reduce, Reuse, Recycle
Reduce—We will offer paperless promotional methods to all exhibitors and sponsors, including an online event guide.
Reuse—We’re going paperless wherever possible and using signs made from 100% recycled aluminum.
Recycle—PLAYgreen Festival will be outfitted with recycling stations, including trash, compost, and recycling bins, throughout the event. Signage will be strategically placed near each recycling station and throughout the facility.
Sustainable Transportation
No Idling Rule—During load-in/out, trucks and cars will have designated parking at specified times to avoid idling and promote cleaner air.
Public Transportation—The link to 511.org’s Trip Planner (http://511.org/) will be provided on the event website so attendees can find the best method of public transportation to get them to the event.
EATgreen—The Natural, Organic and Sustainable Way
Compost—Compost bins will be easily accessible both for participating restaurants and attendees.
Biodegradable—We will provide biodegradable spudware at PLAYgreen Festival’s EATgreen.
Styrofoam Free—The PLAYgreen Festival will be a Styrofoam Free event!
Reducing PLAYgreen Festival’s Climate Footprint
Support the Locals—To support the Buy Local Berkeley campaign, we are inviting locally owned and operated businesses to be a part of PLAYgreen Festival.
Reducing Event Size—We’ve reduced the number of exhibitors at the event and have concentrated our efforts on maximizing the engagement with a core group of campus and community partners.
Stay Connected: www.playgreenfestival.com Playgreen Festival
7
Apple @ PlayGreen FestivalFebruary 25, 2011
Better products.Smaller impact.
The Cal Student Store proudly offers Apple
educational discounts.Stop by today!
EATgreenTouch, Taste and Experience
cuisine from local, sustainable Bay Area Restaurants
Only $5
12:00–2:00pm
Complete schedule and line-up available at the PLAYgreen Festival website
Stay Connected: www.playgreenfestival.com Playgreen Festival
9
PLAYgreen Festival ExhibiTORS
Alta Gracia
BYOG—Build Your Own Garment
Chinook Book
EBMUD
Eco-Vegans
Farm Fresh To You
Food and Water Watch
Groove Yoga
Honest Tea
Laundry Locker
Mary’s Gone Crackers
Peace Corp
Saturn Café
San Francisco Soup Company
Tesla Motors
Whole Foods Market—Berkeley
Zim Ride
PLAYgreen Festival ExhibiTORS
Alta Gracia
BYOG—Build Your Own Garment
Chinook Book
EBMUD
Eco-Vegans
Farm Fresh To You
Food and Water Watch
Groove Yoga
Honest Tea
Laundry Locker
Mary’s Gone Crackers
Peace Corp
Saturn Café
San Francisco Soup Company
Tesla Motors
Whole Foods Market—Berkeley
Zim Ride
Complete Exhibitor listing available at the PLAYgreen Festival website
Campus & Student Groups
Berkeley Center for Green Chemistry
Berkeley Student Food Collective
Berkeley Quidditch League
Cal Corps Public Service Center
Cal Environment Team
Cal Habitat for Humanity
CalSol
Green Campus
Green Dot
I Heart Tap Water
Parking and Transportation
Residential Sustainability Program (RSP)
ReUSE—The Exchange
The Green Initiative Fund (TGIF)
The Local
UC ARMY ROTC
UC Berkeley Office of Sustainability
Cal Rec Sports—Cal Adventures
Cal Rec Sports—Fitness
Cal Rec Sports—Massage
Cal Rec Sports—Membership
Stay Connected: www.playgreenfestival.com Playgreen Festival
11
get $25 in FREE driving when you join for $25. join at zipcar.com/calstudent
and use promo code oldyeller25you only need to be 18+ to join.
need a car? borrow ours.
www.mybungaloo.com
University
Complete Sponsor listing available at the PLAYgreen Festival website
PLAYgreen Festival brought to you by with support from the following sponsors
13
Stay Connected: www.playgreenfestival.com Playgreen Festival
WhAT WE ARE DOinG
»» Upgraded RSF lights to high efficiency, high output fluorescent lamps and transformers which will remove 132,000 pounds of CO2 from the air and save 252,000 KW hours of electricity annually.
»» Installed energy-saving Carbon Monoxide sensors to control six exhaust fans in the garage, saving $17,000 each year and the equivalent of the electricity used in about 14 homes per year.
»» Switched to Vaska, an eco-friendly detergent, requiring fewer rinse cycles for the 13,000 towels washed per week at RSF. Estimated to reduce water consumption by 400,000 gallons of water per year.
»» Upgraded all 70 RSF showers to low flow shower heads that use 30% less water.
to Green Cal Rec Sports»» Installed synthetic turf at Underhill Field using rubber pellets and a drain mat made from recycled truck and car tires. Using an artificial field eliminates herbicide use and reduces water use.
»» We’re now using zero-emission electric trucks to avoid Greenhouse gas emissions on the 90 trips per month for WorkFit’s
mobile workouts.
»» RSF electricity use has been reduced to 17.2% below 1989/90 levels.
»» Employed goats to clear 5 acres of brush behind the Golden Bear
Rec Center to create an eco-friendly fire break, saving
$1300 with nearly zero-emissions.
15
Stay Connected: www.playgreenfestival.com Playgreen Festival
Bicycle Commuting 101
20% Off • Helmet Any brand• Front Light Cateye EL-135• Fenders Planet Bike Hardcore• U-lock Kryptonite Evolution Mini LS• 2-1/2 ft cable (for securing front wheel)• Rear Rack Planet Bike Eco Aluminum• Rear Light Planet Bike 3018-1 Blinky 5Present this PLAYgreen coupon for green commuter savings! Expires 4/30/2011
Bicycle Commuting 101
Join us in our commitment to reduce human impact on the environment by using bicycles as our
primary mode of transport. As you enjoy everyday bike riding, you inspire others to make a similar commitment.
Our loaner tools room ensures that sustainability is affordable to every student budget… with free equipment resources available to do-it-yourselfers.
Our repair shop encourages reuse
& recycling with affordable repair services.
Worker-owned co-op businesses promote sustainable, locally-controlled economies.
1988 Shattuck (at University Ave) www.missinglink.org
MISSINGLINKBICYCLECOOPERATIVE
Support our local, green economy!
PLAYgreenSTUDYgreen
COMMUTEgreen
PLAYgreen is on Facebook!
Join today! Find the latest tips and resources on how to play, work and live a greener lifestyle!
17
Stay Connected: www.playgreenfestival.com Playgreen Festival
Now–April 10 · Tickets $29+ · Under 30? ½-price! Call 510 647-2949 · Click berkeleyrep.org
WriT TeN by LyNN NoT TAgeDireC TeD by LiesL Tommy
WiNNer of The pULiTzer prize
season sponsors
At Berkeley Rep our Green Committee advances our agenda for responsible environmental behavior. We promote mass transit, ridesharing and carpooling among audiences. Our audiences recycle and compost at the Theatre. We now compost four yards a week and recycle more than ever. We’ve replaced many incandescent bulbs with compact fluorescents or leds. We use fsc lumber in our scene shop. Check us out at berkeleyrep.org/about/greenroom.
Maoz Vegetarian™ is committed to an environmentally friendly approach to business and support of the green building initiative. This is why our ceramic tiles contain recycled materials, require little maintenance, contain no VOC’s, and are sustainable with a long life cycle. In addtion, we are working with the city of Berkeley to reduce the amount of trash we generate and be more green.
SUSTAINABILITY EFFORTSAT MAOZ VEGETARIAN
RESPONSIBLEPRODUCTION
ECO-FRIENDLYTRASHRECYCLECOMPOST
WWW.MAOZUSA.COM2395 TELEGRAPH AVE BERKELEY, CA 94704 TEL. 510.356.4090 FAX. 510.356.4091SUN-WED 11AM-10PM THU-SAT 11AM-11PM
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Distributed by Clif Bar & Company, Emeryville, CA 94608 • 1-800-CLIFBAR M-F 8-5 PST © 2010 Clif Bar & Company. CLIF BAR, BUILDER’S and MOJO are trademarks of Clif Bar & Company
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PANTONE®-identified Color information has been provided by Clif Bar for the guidance of the printer. The colors displayed have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Pantone assumes no responsibility for the final color generated. For the accurate PANTONE Color Standards, refer to the current editions of the PANTONE Color Publications.PANTONE® is a registered trademark of Pantone, Inc. PANTONE® Color references are protected by copyright. PANTONE Trademarks and copyrights used with the permission of Pantone, Inc.
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Distributed by Clif Bar & Company, Emeryville, CA 94608 • 1-800-CLIFBAR M-F 8-5 PST © 2010 Clif Bar & Company. CLIF BAR, BUILDER’S and MOJO are trademarks of Clif Bar & Company
4.25”
6.25
”
Brand: R&D: Design: Proofing: Production:
Caltopia Event Guide
MB10_511_Caltopia Event Guide.ai
06.18.10
TBD
4/C Process
4.25” x 6.25”mv
SUPPLIER IS RESPONSIBLE FOR CHECKING WORKING DRAWINGS BEFORE PLATES ARE MADE FOR ACCURACY IN MEASUREMENTS, PLATE TOLERANCE REQUIREMENTS, REGISTRATION AND CONSTRUCTION DETAILING, ANY CHANGES MADE TO SUIT PRODUCTION REQUIREMENTS SHOULD BE APPROVED BY CLIF BAR’S CREATIVE DEPARTMENT. COLOR PROOFS SHOULD BE SUBMITTED TO CLIF BAR’S CREATIVE DEPARTMENT. ALL COPY SHOULD BE PROOFREAD BY CLIF BAR AND LEGAL REQUIREMENTS CHECKED BY CLIF BAR’S LEGAL DEPARTMENT.
PROJECT
FILE NAME
DATE
OTHER INFORMATION
PRODUCTION ARTIST
PRINTING PROCESS
DIE LINE NUMBER
PRINTER
NO
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LOR
MAT
CHIN
GR
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PANTONE®-identified Color information has been provided by Clif Bar for the guidance of the printer. The colors displayed have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Pantone assumes no responsibility for the final color generated. For the accurate PANTONE Color Standards, refer to the current editions of the PANTONE Color Publications.PANTONE® is a registered trademark of Pantone, Inc. PANTONE® Color references are protected by copyright. PANTONE Trademarks and copyrights used with the permission of Pantone, Inc.
PRINTING STATIONS
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4/COLORPROCESS
Saving More by Using Less.
CREAM- buy 5 ice cream sandwiches, get 1 free
buy 1 milkshake and get the 2nd 50% off
Deals:
Amplify Hair Studio- 2 haircuts (for 2 people at once) for the price of 1!
We reduce waste by eliminating coupons!
Download the eco-friendly app now for these deals and many more!
La Burrita- FREE drink for orders over $5
www.taggstr.com
It Isn’t “just” a busIness card.A business card is often the first impression you get to make, and it can say a lot more about you than what’s printed on it. Like:
“I’m serious about what I do.”
“I want you to remember me.”
“I care about the environment.”
Printed on durable, recycled “double-thick” paper or kraft board, Greenerprinter business cards always send the right message.
Send us your design, or create one on our site. Starting at just $29.50 for 250 cards.
You can also use our certified green printing services for everything from postcards to recyclable banners. And we’re conveniently located right here in Berkeley.
Learn more at:www.greenerprinter.com
2800 7th Street • Berkeley, CA 94710510.647.2500
SCS-COC-001228
PLAY GREEN. LIVE GREEN.
Help us make UC Berkeley and theplanet a better place to live!
Textbook RecyclingRent-A-Text, buying and selling used textbooks helps reduce the reliance on natural resources. We send books that are no longer being used to schools in developing countries.
Clothing & SuppliesWe stock a wide range of environmentally responsible apparel and school supplies. We’re a member of the Fair Labor Association, dedicated to ending sweatshop conditions worldwide
Caring about cartonsCartons from our shipping facilities are reused and sent back out. Boxes that are past their prime are shredded and turned into packing materials.
Find us on Facebookfacebook.com/calstudentstore
PLAY GREEN. LIVE GREEN.
Help us make UC Berkeley and theplanet a better place to live!
Textbook RecyclingRent-A-Text, buying and selling used textbooks helps reduce the reliance on natural resources. We send books that are no longer being used to schools in developing countries.
Clothing & SuppliesWe stock a wide range of environmentally responsible apparel and school supplies. We’re a member of the Fair Labor Association, dedicated to ending sweatshop conditions worldwide
Caring about cartonsCartons from our shipping facilities are reused and sent back out. Boxes that are past their prime are shredded and turned into packing materials.
Find us on Facebookfacebook.com/calstudentstore
It’s as easy as shopping, visiting a museum, or dining at
“Buy, Discover, and Visit” @http://calmarketplace.berkeley.edu/
Your gateway to all things Cal!
Cal Marketplace is a program of the Office of Marketing & Business Outreach (OMBO).
Make a Difference!
Support social responsibility and sustainability!
Buy only officially li-censed “Cal” logoed mer-chandise to ensure they are produced in accord-ance with the University of California Code of Conduct for Trademark Licensees
Dine at campus restau-rants which carry organi-cally grown, sustainable produce
Participate in public ser-vice activities
Links and information are available at Cal Marketplace.
Visit us at PLAYgreen to learn more about the campus’ socially responsible activities and programs, and for a chance to win prizes!
Is Doing Our Part To…. ~
~Ensure a bounty of seafood for this and future generations.
~Support Environmentally responsible fishing and fish farming.
~Increase the demand for ocean friendly seafood.
~Give species in peril a break so that they may recover.
Spenger’s Fresh Fish Grotto
1919 Fourth Street
Berkeley, CA 94710
(510) 845-7771
www.spengers.com
A $5 Ownership Share Account is required. Free Checking with E-Statements and Direct Deposit or BillPay are required to receive cash bonus, which is paid the day you open your accounts. Accounts must remain active for 180 days or you will be required to repay the bonus in full. Minimum deposit is $100. Offer is subject to change without notice. Existing members are not eligible for this offer.
University Ave
Hearst Ave
Bancroft Way
Durant Ave
Shattuck Ave
Martin Luther King Jr W
ay
Oxford St
Fulton St
UC BERKELEY
Open Free Checking and Get a $100 Cash Bonus!
Go Green...
GET GREEN
One Block From Campus!2350 Shattuck Avenue Berkeley, CA 94704
510-549-8617
Visit us today! usecu.org
The write thing for the right reasons– right now.
Officially Licensed UC Berkeley Vendor
Dan Ahern510.595.5800, X106
dan@fogcitymarketing.comwww.fogcitymarketing.com
Grass clippings aresent for composting for reuse in gardening &
agricultural operations.
Over 97% of manure
and soiled straw avoids
landfills and is reused to
support local agriculture.
New LED-backlit LCD screen contains no mercury
and uses 30% - 50% less energy.
100% of
wastewater from the stable area is treated on-site and reclaimed through infield
lakes.
Continuing to implement sustainable and progressive business practices to benefit the environment and the community.
Live Racing NOW through June 12, 20111100 Eastshore Highway Berkeley, CA 94710 (510) 559-7300 goldengatefields.com
Over 600 courses including:- Geography
- City & Regional Planning - Earth & Planetary Science
-Environmental Design- Environmental Science, Policy, and Management- Landscape Architecture & Environmental Design
- Nutritional Sciences and Toxicology
Summer International Travel Study Programs -Study the environment and ecology in Kenya or Costa Rica
- Intern with an environmental organization in London or Madrid
(Check out tips on traveling green on our website)
Berkeley Summer Internship Program-Research existing environmental and social justice
movements on university campuses.
-Be an outreach representative at sustainability focused events throughout the west coast.
-Track green behavior across the globe as it relates to sustainability; provide
recommendations for future initiatives.
Our staff will help you find the eco-internship you are looking for.
Go Green with Berkeley Summer Sessions
Go Green with Berkeley Summer Sessions
summer.berkeley.edub
Just view and pay your Comcast bill online with Ecobill™—the paperless way to pay.
With Ecobill you can review and pay your bill
with just a click. It’s fast, convenient and hassle-
free. Plus, it eliminates paper bills, envelopes
and paying for stamps. Which makes your life
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Start saving money, time and trees today.
Sign up for at comcast.com/ecobill.
You Don’t Have To Hug A Tree
To Save A Tree.
©20
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Coca-Cola is proud to be part ofUC Berkeley's PLAYgreen Festival.Recycling
Helps TheWorld GoRound
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