plug-in electric and hybrid electric vehicles for consumers webinar

The Evolution Marketing Leaf: Our story, data & fun energy facts

Presented by: Lisa Geason-Bauer, President

Evolution Marketing llc 262-354-0341/ Lisa@greenmkting.com

History of Evolution Marketing vehicle Use Jan 1st, 2008 – Dec. 31st, 2011 • 26,865 miles driven – approx. 6,716 miles per yr • approx. 10.5 tons CO2 generated (vehicle had

average fuel economy of 25 mpg) •approx. expense for gasoline (2008-2011)

was $3072.46 Projected expense for gasoline in 2012 was $980.00 (based on $3.5 per gallon price) Approx. 14 cents per mile

Leaf  at  Odyssey  Event  2  leafs  together!  

Why the Leaf makes CENTS! •  The majority of our clients are within a 30-mile

radius of Oconomowoc /office. •  Driving in ECO-mode increases the driving

range for the vehicle (over 120 miles) •  Evolution Marketing only drives about 7000

miles per yr. •  Purchasing renewable energy from the

electric company is cost effective. •  Great advertising opportunity – showcase

brand everywhere we go!

ß  American  Family  Insurance    

crowd  gathering  at  Odyssey  Event  as  Lisa  talks  about  

her  leaf        

Comparison  

Na,onal  Average     Evolu,on  Actual  Data  

3,500  miles  driven   4,548  miles  driven  

1,190  kWh  purchased     1037.9  kWh  purchased  

$114.05  expense   $99.61  expense    

3.4  miles  per  kWh   4.38  miles  per  kWh  

Performance  in  WI  winter  

 Jan.  1st    –  April  21st,  2013  energy  use  data  1,820.9  miles  driven  513.2  kWh  purchased  @.096  per  hr.  $49.24  Total  expense  for  electricity  .027  cents  per  mile    3.54  miles  per  kWh  

Thoughts  ….  

If  during  the  winter  months  the  energy  economy  for  the  leaf  decreases  to  3.4  or  3.5  miles  per  kWh,  a  business  case  sRll  exists  for  the  electric  vehicle.  14  cents  per  mile  (Old  vehicle)  à  2  cents  per  mile    Purchased  CO2  offsets  à    Zero  Emission  Yrly  upkeep  $120  (oil  changes)  à  Rre  rotaRon  (included  in  lease  rate)      

See  handout  2013  data    

•  Take  away  messages…    costs  =  2.4  cents  a  mile  (includes  winter  data)    average  kWh  per  mile  =  4  vs.  3.4  (naRonal  av.)  

2013  data:    drove  4,424.8  miles  &  used  1,100  kWh  =  $106.79    Verses  2012  data    drove  4,548  miles  &  used  1037  kWh  =  $99.61    

EvoluRon  Leaf  &  other  zero  emission  vehicles  …  Any  quesRons??