plum organics packaging design

Stone Fruit Consulting

Curt Rollison Elizabeth Korb Megan Cain Pablo Prieto

Operations & Systems Class - DMBA - CCA

CORPORATE STRATEGY

Plum seeks to offer a complete line of organic products ensuring healthy

eating from the highchair to the lunchbox.

!Plum relies heavily on branding and packaging to feature it’s fruit and vegetable “forward” recipes that appeal to discerning mothers that want their children eating not only nutritious, but sophisticated and unique meals and snacks.

TO CREATE PACKAGING THAT IS MORE: SUSTAINABLE

EYE CATCHING COST EFFECTIVE

OUR CHALLENGE

RESEARCH

CURRENT COST

DEMAND FORECAST

The Fiddlesticks anticipated volume is 500k units per year. There is a stretch goal to increase the volume to one million (annually).

500,000 1,000,0002x

SUPPLIERS

THE REVEAL

RECOMMENDATIONS

CARDBOARD BOX

!Benefits:

- Lower price ($)

- Sustainable soy-based ink

- Post consumer cardboard

- Same sizes and filling process

*OPTIONAL: BI-STICK WRAPER

15 Cents

11 Cents

TRI-BOX CARTON BOX

!!Lower price ($)

- Sustainable soy-based ink

- Post consumer cardboard

- Better user experience

- Better shelf visibility.

!

13 Cents

RECOMMENDATIONS

RE-SEALABLE STAND-UP POUCH

!!Benefits:

- Re-usable packaging

- Better user experience

- Attractive display option

RECOMMENDATIONS

14 Cents

COST ANALYSIS

SOLUTION ANALYSIS

Three of the four designs are more eye catching and unique.

SOLUTION ANALYSIS

Three of the four designs are more eye catching and unique. Three of the four designs are more sustainable.

SOLUTION ANALYSIS

Three of the four designs are more eye catching and unique. Three of the four designs are more sustainable. All four of the designs are more cost effective.

SOLUTION ANALYSIS

Thank you

Operations Class - DMBA - CCA

Elizabeth Korb Pablo Prieto Megan Cain Curt Rollison