podcamp toronto - christine pantazis & cammi pham - ugc the grafitti of the internet

UGC, The Graffiti Of The Internet How To Build An UGC Community That Never Sleeps

CONGRATULATIONS! You’ve been selected to GENERATE the CONTENT For this PRESENTATION!We were too busy watching Canadians kick butt in the olypics…

Dear Saul Colt,

Thanks so much for stealing our ideas. Now, it looks like we copied YOU…. SIgh….

We have naked people of all races in our presentation… we love naked equality….

Signed, Christine and CamMi.

(Feel free to tweet @SaulColt this slide. Don’t forget our Hashtag) SHARING IS CARING

What

Saul, See…..

CHRISTINE PANTAZISDigital Strategist#RBchat Host

Twitter -@CPantazisWebsite - christinepantazis.comEmail-me@christinepantazis.com

CAMMI PHAMDigital Strategist

#RBchat, #UGCchat Host

@cammipham - Twittercammipham. com - Website

cpham@kwinmedia.com - Email

WHO ARE WE?

Tweet Us - #UGCpc14

DID YOU KNOW?

72% of marketers do not recognize and leverage customer referral value

Source - Loyalty 360

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SHARING IS CARING

WhatWHAT IS GRAFITTI?

It's Art, Protest, Passion, Love, a conversation.

It's IRL UGC.It's what people create when they are passionate...

SHARING IS CARING

WhatWHAT IS UGC?

User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media/paid media.

SHARING IS CARING

What

WHAT IS UGC?

SHARING IS CARING

The world's best excuse to pose half-naked on Instagram#MyCalvins

What

WHY SHOULD WE CARE ABOUT UGC?

SHARING IS CARING

DID YOU KNOW?

On YouTube

UGC fan videos get 10 times more views than brand-owned content.

Source - Octoly

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SHARING IS CARING

DID YOU KNOW?

87% of consumers agreeing a favorable review has confirmed their decision to purchase.

Source - Cone

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SHARING IS CARING

DID YOU KNOW?

92% of consumers say they trust earned media above all other forms of advertising.

Source - Nielsen

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SHARING IS CARING

DID YOU KNOW?

59% of consumers trust online reviews as much as personal recommendations

Source - Balihoo

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SHARING IS CARING

What

The Instagram Handbook for Brands

WhatHow to entice your community / advocates and consumers to Generate Content ….

SHARING IS CARING

What

The St. Albert Legacy Community MuralSt. Albert, 20 Perron Street, Ab, Canada

What

SHARING IS CARING

COMMUNITY USER-GENERATED CONTENT

SHARING IS CARING

Lorna Jane - #MoveNourishBelieve

SHARING IS CARING

CHRISTINE PANTAZISDigital Strategist

Twitter -@CPantazisWebsite - christinepantazis.comEmail-me@christinepantazis.com

CAMMI PHAMDigital Strategist

@cammipham - Twittercammipham.com - Website

cpham@kwinmedia.com - Email

Contact US

Tweet Us - #UGCpc14