point of sale marketing management for beverage distributors
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POS MARKETING MANAGEMENT SOFTWAREFOR BEVERAGE DISTRIBUTORS
Denis Clark | EVP | dclark@ontraksoftware.com | 513-935-4032
www.OnTrakSoftware.com
2TRACK, MEASURE & MANAGE Point-of-Sale Marketing |
Point-of-Sale (POS) Marketing Solutions
That Drive Growth & Value for Beverage Distributors
Track, Measure & Manage
POS Marketing & Promotional Materials:
Signs Displays SamplesMenus
POS MARKETING PROCESS
Top Challenges – Beverage Distributors
‘Suppliers’‘Customers’ Sales
POS• Graphics• Printing• Permanent• Samples
Management
1. POS Costs and Time-to-Market are out of control
2. Lack of Information for targeted POS business decisions
3. Supplier Bill-back Recovery – Missed opportunities
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HOW ONTRAK ADDS VALUE
MEASURE(Business Intelligence)
• Where, When, How Much
• POS Costs vs. Sales
MANAGE(Integrated Reporting)
• Bill-back Recovery
• Profitability & ROI
‘Suppliers’‘Customers’ Sales
POS• Graphics• Printing• Permanent• Samples
Management
TRACK(Order Entry)
• Configure, Produce, Place, & Verify
• Inventory & Asset Mgmt.
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ANSWER “YES” TO THESE QUESTIONS WITH ONTRAK
Do you know exactly how much you’re spending on ‘POS’ marketing?
Do you have all the information needed to manage budgets and control expenses?
Do you have the tools to fully evaluate your spending?
How much of a sales increase did you get from your ‘POS’ investment?
Do you know where your POS is going – by customer, brand, or salesperson?
Do you have the tools to know if your POS usage is maximizing sales?
Did you receive a good ROI from your ‘POS’ marketing campaigns?
Did you achieve the maximum bill-back recovery from your suppliers?
Do you have information for suppliers to prove your ‘spend push’ by account/brand?
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WHY DISTRIBUTORS CHOOSE ONTRAK
Three Key Reasons
1. Track and Lower POS Costs Single Point-of-Control for POS Marketing Management
Dramatically reduce POS ordering and production expenses
2. Speed POS Time-to-Market A workflow system to improve communications
Eliminate errors and provide a strong competitive advantage
3. Increase Supplier Bill-back Recovery
Integrated analysis and reporting tools
Accurate and timely information to improve accountability with suppliers
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ONTRAK PRODUCTS
Automate menu creation and recover supplier bill-backs
Manage the custom POS signage process
Manage samples, tastings and supplier bill-back recovery
Central inventory control for permanent signs and displays
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Manage and control the entire POS process
Order > Track > Measure > Verify > Report
Eliminate errors and reduce time-to-market
Measure ROI - Sales results vs. POS investment
Monitor and prove your cents per case allowance
Convert Your Sign Shop Into a Profit Center
Custom & Temporary Printed Signs
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Control permanent POS inventory
Receipt > Order > Picking > Placement > Verify
Assign to warehouse, rack & bin locations; Allocate to sales groups
Track costs, retail value, maintenance and competition
Assist with compliance to local regulation
Securely Manage and Control Permanent POS Inventory
Permanent Signs & Displays
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Automate the order workflow for configuration, approval and production of menus and signage
Eliminate errors and reduce time-to-market
Track and manage marketing costs vs. sales results
Improve supplier bill-back recovery
Transform Graphics & Print Departments From Cost Centers To Profit Centers
Custom BeverageMenus & Signs
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Record and report on beverage samplings
What was sampled, where and to whom, with tasting comments Correlate this information to sales results
Track sample inventory and costs
Improve supplier bill-back recovery
Uncork the True Potential of Beverage Samples and Tastings
Beverage Samples
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SAMPLE OF ONTRAK CUSTOMERS
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SAMPLE OF ABI CUSTOMERS
Chas. Seligman
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SAMPLE OF MC CUSTOMERS
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ONTRAK – EASY AS 1, 2, 3
1. Software-as-a-Service – Web-based, On-Demand
– Website and database customized to meet your needs
– Integrate your product, customer and sales data with daily updates
2. No new hardware or software to install or maintain
– Use your existing PC, iPad or smartphones devices
– All updates, maintenance and ongoing support at no additional charge
3. Quick and easy start-up
– Implementation and end-user training – 2 days on-site
– Realize value in less than a week
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FOR MORE INFORMATION
Click Here >> http://www.ontraksoftware.com
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