point roll webinar_your brand everywhere_december 2011_external

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Your Brand Everywhere: Reach, Engage, & Drive Return Across Digital Touch Points

Cat Spurway-HeplerSVP, Strategy & Marketing

PointRoll

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#BrandEverywhere

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Let’s get interactive…

Ask Questions!

Follow @PointRoll

Tweet along! #BrandEverywhere

#BrandEverywhere

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2012 digital trends and growth of various platforms

Shifting consumer media consumption behaviors

Getting your brand everywhere it needs to be

Engaging consumers across multiple touch points

Closing the loop between online and offline

What we’ll cover:

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Consumers Shift, Digital Strategies Respond

6Illustration: Gary Waters, Media Magazine 2011

Consumers Doing More, with More…Eyeballs and Attention are Shifting

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Smartphone/Tablet Adoption & Time Spent Will Surge

November 2011 we saw a YOY month to date increase of 132%.

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Cord Cutting and the move to web-based TV, more online video consumption

Overall, convergence and device multi-use

2011 Leichtman Research Group

• 78% of Netflix Watch Instantly users use it to watch movies and TV shows on a TV set

• 86% of Netflix households subscribe to a multi-channel video service,

• 43% with a multi-channel video service subscribe to a premium service

We’ll Cut the Cord in Greater Numbers

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Reach, Unduplicated Audience and Targeting IncludingDay-parting & Device Will Become Key

Reach and unduplicated audience, attribution will be key

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It’s all Converging…On and Offline, Complementary Usage

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Your Brand, Everywhere

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Your Brand, Everywhere

Your Brand, Everywhere

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‘Measurement, analysis and learning’ overtook ‘IT support of marketing needs’ as the #1 marketing bottleneck.

IBM 2011 CMO Study

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But it Comes with its Challenges

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Advanced Audience and Ad Delivery Analytics

• Trending on Uniques

- At a quick glance insights into which campaigns are:

• Seeing more unique clickers and converters

• Acquiring more unique users

- Easily identify which campaigns are driving the desired action

• Audience Size Estimator

- Know by how much you can grow your addressable market

- Easily identify the data sources with the largest pools of desired unique users

• Gross Cost Trending

- Compare different cost metrics (gross cost, CPA, CPM, and Cost per Unique) in aggregate or at the individual campaign level

- Better understand which campaign drove the highest desired result (CTR or APM) with the lowest cost

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Ad AnalyticsBroad and Deep Analytics at Your Fingertips

• Impressions• Clicks• Interactions• Panels• Activities

• Interaction Costs• Panel Costs• Activity Costs• Video Costs• Dynamic Ad Variables

• Video• Reach & Frequency• Site Events• Site Event Revenue• Site Event Time Lag

• Campaign Properties• Placement Properties• Creative Properties• Impression Cost• Click Costs

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Closing the Loop: SUPERVALU Drives Online Awareness and In-Store Conversion

Challenge:Reach consumers where they are – online – and drive in store to increase sales

Strategy:Test rich media ads with dynamic and local content

Evaluate richer, expandable format vs standard ads

Evaluate how various audience segments perform

Results:Overall increase in in-store sales (three-month campaign period) and expandable, localized eCircular ads significantly outperformed the non-expanding Flash ads:

9% increase in dollar sales

10-fold return on media investment

17 % incremental sales lift among exposed households (5% is standard ad lift)

Led to better understanding of customer segments

* Test was conducted by Nielsen

**Click ad to view demo**

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Got a Situation? PointRoll has the Solution!

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We help you identify, execute and optimize digital campaigns

• Audience insights

• Analysts, benchmarks and more robust analytics

• Creative tools and technical help

• Creative production and resize support

• Flash to HTML5 conversion, Flash and HTML5 builds

• Mock ups and quick turnaround campaign options

• Trafficking, QA

• Continuous guidance – as much or as little hand holding as you want!

• One team, one platform, one partner

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Next Generation Ad Delivery & Audience Analytics Platform

87% of marketers are looking for a marketing technology suite that is more integrated.

IBM 2011 CMO Study

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Recap

Consumers doing more with more

Leverage multiple touch points to engage consumers, make experiences relevant and interactive

Reach, unduplicated audience and targeting including day-parting & device important

Quantifying the value of data and ad intelligence will drive success; audience-based measurement and audience-aware creative is critical and will grow in 2012

You can close the loop between online and offline connections

Manage, target, create, deliver, measure and optimize campaign more efficiently with a single provider – PointRoll

Thank You!

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Learn More!

Just ask! – Contact your rep or info@pointroll.com

Check us out online – • PointRoll Blog: blog.pointroll.com

Facebook: www.facebook.com/PointRoll

Twitter: @PointRoll

Thank You!

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Questions?

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See You at Our Next Webinar in January 2012!

Look for Details in the Coming Weeks