portal analytics for the sap netweaver portal

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DESCRIPTION

* Track users in real time and analyze overall user behavior, e.g. return frequency, duration of visits, recent top pages* Analyze conversion and discontinuation rates, goal achievement and cancellations in detail* Investigate user interests, click paths and portal usage times* Analyze top and flop search terms, as well as searches with no results* Collect data on users’ technical environment, e.g. plug-ins, operating systems, screen resolutions* Flexible segmentation by organizational attributes (UME based)* Intuitive user interface

TRANSCRIPT

Collaborative, Attractive and with Great Usability:

The Enhanced SAP NetWeaver Portal

| www.hlp.deVortragender, Datum, Ort Seite 2

HLP’s Portfolio of Software and Services

SOFTWARE

SOLUTIONS

HLP Idea ManagementHLP Idea Management

Business Package FirstSpiritBusiness Package FirstSpirit

Business Package Confluence WikiBusiness Package Confluence Wiki

Business Package Portal Analytics Business Package Portal Analytics

HLP DVS Link ConnectorHLP DVS Link Connector

Idea ManagementIdea Management

KVP / KAIZENKVP / KAIZEN

Innovation ManagementInnovation Management

Business Process ManagementBusiness Process Management

TECHNOLOGIES

SAP NetWeaverSAP NetWeaver

Java EE / XMLJava EE / XML

Confluence WikiConfluence Wiki

WCMS FirstSpiritWCMS FirstSpirit

Knowledge ManagementKnowledge Management

Portals / Enterprise 2.0Portals / Enterprise 2.0

SOA / Web ServicesSOA / Web Services

| www.hlp.deVortragender, Datum, Ort

Layout Tuning for SAP NetWeaver Portal

Seite 3

Standard Framework of SAPTypical Challenges: Cross-Browser / Web-Standards Performance Corporate Design

„Sexy“ SAP Portal Supports Cross-Browser Lightweight HTML/CSS

Performance Features like hover-menu, type-

ahead Search can be integrated Integration of SAP/3rd party

applications fully supported

| www.hlp.deVortragender, Datum, Ort

Business Package FirstSpirit

Seite 4

High-End Content Management

Technical paradigms: strict separation of content, layout

and structure flexible output channels easy interfacing with existing

databases revision-based repository

Benefits for portal projects: Control of complete portal

navigation by the departments Reuse of content even outside

portals mixture of content and portal

applications on a single page

| www.hlp.deVortragender, Datum, Ort

Business Package Confluence Wiki

Seite 5

Foster Collaboration and Knowledge Management in your Portal!

Seamless integration into SAP NetWeaver Portal

Powered by Atlassian Confluence, the leader in enterprise Wikis

Powerful online authoring capabilities, deep Office integration and an extensive plugin catalog

Ready-to-run business package can be installed within hours

Leverages your investment in SAP NetWeaver Portal

| www.hlp.deVortragender, Datum, Ort

Portal AppStore

Seite 6

Next-generation portal personalization

AppStore for enterprise widgets Users can drag and drop widgets

from catalogue Grid layout, similar to iGoogle Creation of several dashboards

supported Uses portal services for

personalization and persistence

| www.hlp.deVortragender, Datum, Ort

Business Package Portal Analytics

Seite 7

Stop flying blind - know what users are doing in your portal!

Integrates with your existing solution, e.g. etracker, Webtrends, Google Analytics/Urchin and more…

Enriches analytic reports with portal specifics, e.g. roles, navigation and search terms

Endless filtering options for roles, sites, countries, departments, browsers, screen resolutions…

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Business Package for Portal Analytics

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Business Package for Portal Analytics

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Example: Navigation Path Analysis

Seite 10

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Example: Navigation Path Analysis

57,14% of all users access the page directly from the homepage (direct link)

28,57% use the (longer) navigation (e.g. TLN)

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Example: Usage Analysis of Pages

As page title the "Bread Crumb" is used to allow easy identification of pages.

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Example: Search Analysis

What is the most used search term?

How many results were found for the particular keywords?

Which term did not match any content?

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Example: Filtering by UME Properties

Filtering by UME properties is possible to analyze behavior of groups or roles.

| www.hlp.deVortragender, Datum, Ort

Solution Architecture

Seite 15

SAP Por talserver

Page rendering incl. T racking code

Client-PC

(Browser)

Web Analytics Server (Storage)

Couting Impulse

SAP Business Package for Portal Ana lytics by HLP

| www.hlp.deVortragender, Datum, Ort

Configuration of Javascript

Seite 16

| www.hlp.deVortragender, Datum, Ort

Configuration of Parameters

Seite 17

| www.hlp.deVortragender, Datum, Ort

Configuration of Framework

Seite 18

| www.hlp.deVortragender, Datum, Ort

Configuration of Search Tracking

Seite 19

Contact us for more information

HLP Informationsmanagement GmbH

Hauptstraße 12965760 Eschborn, Germany

Phone: +49 (0)6196 / 95 99-0 Fax: +49 (0)6196 / 95 99-200 E-Mail: info@hlp.deInternet: www.hlp.de

Christoph SchulzDirector International Sales

Phone: +49 (0)6196 / 95 99 208Fax: +49 (0)6196 / 95 99 200Mobile: +49 (0)151 / 5 3838 208Mail: christoph.schulz@hlp.de

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