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THE MOST

TRENDS FACING SMALL BUSINESSES IN 2011

A comprehensive research study by acid test marketing

#1 Danger: The CLUTTER Factor

Average consumer faced with

The consumer is hit with an average of

commercial messages per day!

commercial messages per day!

60,000,000 people are on the “Do Not Call”

Registry!

56% resist buying from companies that advertise “too much!”

0%

20%

40%

60%

80%

Ad-Blockers Resenters Resisters

Unreachable Consumers

OK, here’s the secret . . .

Select a narrow, specific

“ideal” target market and

communicate continually.

Some disturbing facts . . .

Major corporations lose, and therefore must

replace, a good of their customers

every 5 years!

A typical company’s customers

leave at a rate of per year,

a figure that is increasing annually!

The good news is . . .

An average of of customers who

complain about an incident will do business

with you again you resolve their problem.

#3 Danger: Lagging Behind Web 2.0!

Now more than ever, it’s vital for companies to embrace not only the latest technologies, but crucial social networks, as well!

#4 Danger: Increasing Marketing Costs Decreasing Effectiveness

Cost

Effect

The law of Diminishing Returns!

In 2011 it costs more than as much as it did

in 1992 to reach prospective Customers.

In 2011 it takes to reach your buyer

where it only took 4 in 1992.

Therefore , in 2011 it costs

achieved in 1992.

#5 Danger: Increasing Competition Increasing Failures!

Over new businesses start every year!

More than within the first 2 years!

Lack of sufficient capital

Poor management skills

Lack of sales

To Increase Your Odds of Success . . .

Don’t waste another dollar guessing at what works best.

Call today for a Business Assessment to identify your key leverage areas.

The Team of experts at will determine your Lowest Cost/Highest Returns

Sales and Marketing Strategies.

What is the local

housing market doing?

8/24/2012 4

LET’S TAKE A LOOK AT

THESE KEY AREAS

Down Payment

8/24/2012 8

Saving Up?

Being gifted?

9

Other Debt

Anything can happen!

Job Stability

8/24/2012 10

Happy workers! Secure jobs!

Family Considerations

11

We’ve only just begun …

2006 Atlanta Housing Market

8/24/2012 14

Examining Trends

8/24/2012

Case-Shiller Stats

8/24/2012

Metro Atlanta Projection

8/24/2012 18

Source: CNN Money

Market fundamentals

Median Family Income (First quarter 2012)

Median Home Price (First quarter 2012)

Change in Home Prices (From first quarter 2011 thru first quarter 2012)

Worst 1-Year Home Price Change (1980-2012) (2012:Q1)

Atlanta-Sandy Springs-Marietta, GA

Metropolitan Statistical Area

Forecast change: first quarter, 2012 – first quarter, 2013

Forecast change: first quarter, 2013 – first quarter, 2014

-1.4%

+8.2%

$65,000

$104,000

-17.4%

-17.4%

Now or Later?

8/24/2012 21

8/24/2012 23

Mortgage rates are at “sea level”!

In other words, they’re at an all time LOW!!

Increase your website conversions by between 50% - 300%!

Increase your website conversions by between 50% - 300%!

What Do We Do?

We provide a full in-house

service. We don’t bother

our clients with the usual

hurdles that come with

making quality video

testimonials.

We arrange:

Locations

Times and dates

Film and lighting crews

We make

quality video

testimonials

for your

business

website –

using

professional

actors.

Increase your website conversions by between 50% - 300%!

0%

20%

40%

60%

80%

100%

Read Text

Watch Video

Because according to recent studies 92% of respondents say they

would prefer to watch a short video to gather more information

regarding a product or service they were interested in compared to

only 8% who would actually read an article.

Why Use Video Testimonials?

The Way People Get Information

Increase your website conversions by between 50% - 300%!

Why Use Video Testimonials?

Because the power of audio and video engages a person

by up to 30 times more than a standard website.

Increase your website conversions by between 50% - 300%! Increase your website conversions by between 50% - 300%!

Affordable Prices:

Our prices are brilliant.

We offer three basic packages:

3 video testimonials - £1500

6 video testimonials - £2500

10 video testimonials - £3900

Quick Turnaround:

We complete your

testimonial within 4

weeks of you sanctioning

the job to us.

Simplex Digital Productions • 1 Furzeground Way • Lakeside House • Stockley Park East • Heathrow, UB11 1AA

TEL: 0800 849 3029 (Ask for Consultation & Scheduling ) • info@simplexvideos.com • www.simplexvideos.com

Who Is Deaf?

Deaf individuals are in every country, every race, every profession. We are as unique, talented, educated, dedicated, and driven as the hearing community.

Given the opportunity, we work together as equals.

2

National Association of the Deaf

6

The National Association of the Deaf (NAD)

NAD advocates for deaf human rights

TSSF PROGRAMS

7 2012

Program: Business Partnerships

Deaf CEOs and Executives work together with business leaders to find solutions and integrate deaf

professionals into the workforce.

8 2012

Deaf Business Executives

Key topic: Establishing how to help hearing professionals feel comfortable working with co-workers or employers

who are deaf, oralists, or hard of hearing (HH).

9

Unique monthly networking opportunities to bring deaf CEOs and Executives together for mutual benefit.

2012

Technology Initiatives

11 2012

www.sethshannon.org

Twitter: @sethshannonTSSF

2012

Thank You!

Interior and Exterior Design

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Flooring is

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