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1Vanessa Orellana

Target Market

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Demographics•Age:25-35•Gender: Female•Income: 30k+•Education: High school +

Psychographics•Lifestyle: like shopping for the latest trend and somewhat affordable prices •They shop at J.Crew, Banana Republic, Express…

Style Board

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Inventory & Stock

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Opening Inventory 75,000 75000 Gross Purchases 548,000 Returns to Vendor 10,200 Net Purchases 537800 Transfers In 520 Transfers Out Net Transfers 520 Additional Markup 86

Additional Markup Cancellation Net Price revisions 86 Total Merchandise Handled 613406 Gross Sales 531800 Customer Returns and allowances 27000 Net Sales 504800 Markdowns 33100 Markdown Cancellations 900 Net Markdowns 32200 Employee Discounts 2450 2450 Total Deductions 539450 CLOSING BOOK INVENTORY 73956 PHYSICAL INVENTORY 68014 68014 SHORTAGE / OVERAGE 5942

SHORTAGE / OVERAGE PERCENT 0.011771

Trends and Concept

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Visual Merchandising

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Fashion Show Production

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Sales Promotion Kit

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Product Development Plan

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Advertising Placement Plan

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Global Marketing

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Hiring Plan

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Identity Package

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Business Management

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Sales Planning for the first seasonAldo Women Shoes February March April May June July TotalProduct ZWEIER $90.00 $5,040.00 $5,241.60 $5,451.26 $5,669.31 $5,140.80 $5,346.43 $31,889.41 Product RACETT $80.00 $5,120.00 $5,324.80 $5,537.79 $5,759.30 $5,222.40 $5,431.30 $32,395.59 Product NAVED $80.00 $5,440.00 $5,657.60 $5,883.90 $6,119.26 $5,548.80 $5,770.75 $34,420.32 Product GERINGER $110.00 $5,280.00 $5,491.20 $5,710.85 $5,939.28 $5,385.60 $5,601.02 $33,407.95 Product OZOG $90.00 $5,130.00 $5,335.20 $5,548.61 $5,770.55 $5,232.60 $5,441.90 $32,458.86 Product DOMELAN $90.00 $5,220.00 $5,428.80 $5,645.95 $5,871.79 $5,324.40 $5,537.38 $33,028.32 Product GOGER $80.00 $5,040.00 $5,241.60 $5,451.26 $5,669.31 $5,140.80 $5,346.43 $31,889.41 Product MOSS $90.00 $6,030.00 $6,271.20 $6,522.05 $6,782.93 $6,150.60 $6,396.62 $38,153.40 Product KUNERT $90.00 $5,580.00 $5,803.20 $6,035.33 $6,276.74 $5,691.60 $5,919.26 $35,306.13 Product OHUSON $100.00 $5,500.00 $5,720.00 $5,948.80 $6,186.75 $5,610.00 $5,834.40 $34,799.95 Product GUTENSON $100.00 $6,500.00 $6,760.00 $7,030.40 $7,311.62 $6,630.00 $6,895.20 $41,127.22 Product KAVENEY $90.00 $6,030.00 $6,271.20 $6,522.05 $6,782.93 $6,150.60 $6,396.62 $38,153.40 Product STORINO $90.00 $4,950.00 $5,148.00 $5,353.92 $5,568.08 $5,049.00 $5,250.96 $31,319.96 Product GETTIS $100.00 $5,200.00 $5,408.00 $5,624.32 $5,849.29 $5,304.00 $5,516.16 $32,901.77 Product MACKSEY $90.00 $5,640.00 $5,865.60 $6,100.22 $6,344.23 $5,752.80 $5,982.91 $35,685.77 Total Sales for the Month $81,700.00 $84,968.00 $88,366.72 $91,901.39 $83,334.00 $86,667.36 $516,937.47 %Plan 16% 16% 17% 18% 16% 17% 100%

6 –Month Buying Plan

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16Vanessa Orellana

Vorellana.1003@gmail.com

323) 792-6005