positioner
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CompanyProfileLeading HospitalityCommunication& Marketing Agency
ABOUT USA door to a different continuum
With more than 10 years experience
Positioner is an industry leader in
providing outstanding online &
offline communication for the
luxury & travel industry.
Our objective is to position your
product so sharply that it becomes
top-of-mind when your target group
thinks about your category.
We do that. We do it with creativity,
passion, enthusiasm,
professionalism, surprising
concepts, ever-fresh ideas, and an
inimitable style tailored to each
individual project.
Headquartered in the sunny Ticino
where people still master the art of
stress-resistant relaxation, our team
combines Swiss precision with
Mediterranean flair and German
functionality.
Our focus is on class, style, and taste.
Our ambition is to capture site
visitors and to entice them to
explore your exclusive world.
The assets we provide are
timelessness, simplicity,
functionality, and innovation.
www.positioner.com
Some hotels just provide accommodation. Comfortable, clean, and nondescript. And there are hotels that make people feel at home. With an outstanding atmosphere and a refined touch. Those are the special ones we are dedicated to. Daniele BiandaCreative Director & Owner, Positioner
PHILOSOPHY
We know how to communicate
with luxury-seeking targets groups:
they respond to persuasive ideas,
brilliant imagery and ingenious
communication ideas.
We analyze and developed the site’s
results, optimize its integrations,
image, technology and marketing
strategy.
Positioner builds lasting
relationships with their customers
by establishing a communication
strategy developed with the aim to
achieve measurable results.
CLIENTS
Roma
L
SERVICES
We craft custom communication
solutions that integrate your unique
business processes with easy-to-use
tools.
Hotel communication strategy & consultingBrand & Corporate imagePrint designWebsite design & developmentOnline marketingCopywriting & PhotographyROI Analysis
ONLINESTRATEGY
Your website must be your sales
manager in front of millions of
users. Positioner is in a unique
position to provide a set of
enterprise level online marketing,
design & strategy solutions to allow
the Hotel to reach its goals.
ONLINEBOOKING
IDS GDS
REPUTATIONMANAGEMENT(REVIEW)
SEOEMAILMARKETING
PPCSOCIALMARKETING
ONLINE PR
HOTELWEBSITE
REVENUEMANAGEMENT
CASE STUDIES
Villa d’EsteVilla la Massavilladeste.com
villalamassa.com
ClientVilla d'Este is one of the most
charming and iconic hotels in the
world. Located in a beautiful bend of
the lake of Como is no doubt elegant
and rich of charme.
SolutionVilla d'Este fullscreen website allows
the use of big and expressive
pictures, which gives to the online
visitors the chance to see exactly
where they are going to stay. The
structure of the website is very
modern and the elegance of Villa
d'Este is palpable right through the
site.
ResultsPositioner's strategy and design
meant a 50% growth in website
visits and a 40% increase of the time
users spend on the website.
Le Sirenusesirenuse.com
ClientLe Sirenuse, is the pearl of the
Amalfi Coast, in Positano.
"The Sirens" still has a glamour and
poise few hotels in the world can
match.
SolutionThe state-of-the-art design of Le
Sirenuse’s new website creates an
ultra-modern impact, and an
impression of utter elegance is
conveyed throughout the site.�
New pictures had to be taken in
order to express the magnificent Le
Sirenuse at its best.
ResultsPositioner's strategy and design
meant an immediate growth in
website visits and an increase of the
time users spend on the website.
The CambrianAdelbodenthecambrianadelboden.com
ClientSituated amid the pristine scenery of
the Swiss Alps, and with stunning
mountain views in every direction,
The Cambrian offers the kind of
location that tense desk huggers the
world over spend their days
dreaming about.
SolutionA personalized website
with�effective�online marketing
strategies.�It is a personalized service
which develops a synergy between
Positioner and the customer,�that
continues to develop over time.
ResultsThe marketing strategies confirmed
Business Online Revenue increased
by 100% the first 6 months and a
200% increase of the website visits.
<Newsletter(Email marketing)
Website
Flickr (Photos)Channel
TripAdvisorBusiness Listing
Google Local Business
Youtube (Video)Channel
Jagdhof Glashütte jagdhof-glashuette.de
ClientSpecial hotels express perceptible
finesse. The Jagdhof Glashütte is the
place where you feel like home away
from home, in the magnificent
Relais et Châteaux style.
SolutionAn upscale design with integrated
marketing strategies and innovative
technology. New pictures had to be
taken in order to express Jagdhof
Glashütte at its best. An impactful
design to build branding &
recognition.
ResultsAfter the website's redesign and the
change of strategy, Jagdhof
Glashütte appeared in the Top #5
Search Engine position. Both website
visits and time spent on the website
increased by 60%.
Son Juliasonjulia.com
ClientOriginal modern style combined
with great hospitality. A classic
Mallorcan mansion: long, low
wings, honey-coloured stone, faded
roof tiles and simple arches, set in
the hills near Palma.
SolutionA new design which integrates
innovative technology. A full
screen design to build branding
& recognition.
ResultsAfter the website's redesign Son
Julia immediately increased the
number of visitors. The new design
is presenting a modern layout and
features with a classic design.
In addition to the aesthetics, the
new website offers clear
communication of features and
amenities. It is definitely a great
improvement from before.
Hotel Guarda Golfhotelguardagolf.com
ClientThis new and innovative five star
hotel, fashioned in a modern yet
characteristic alpine style, reveals a
unique concept and philosophy.
A new Swiss Alps retreat, with cozy
atmosphere and personalized
service.
SolutionPositioner planned strategically the
launch of Guarda Golf's website in
two phases: first the pre-site whose
goal was to promote the hotel and to
start gathering future clients; then,
once the hotel opened, the official
website.�
ResultsThe official hotel opening has been a
great success. The websites went
from 0 to 8'000 visits per month.
Print Design
Social MarketingFacebook
SolutionHotels client’s facebook page have
been customized by Positioner.
Facebook is a promotional, effective
sales tool for your own hotel.�
Facebook can actually be used to
further the Hotel brand, promote the
brand, increase the interest for your
place.
What about you, do you Facebook?
ResultsSocial marketing has become an
important aspects for marketing any
online business; is the systematic
application of marketing, and is
using to achieve visibility. The social
media marketing plays an
important role in many growing
businesses. Hotels can achieve
higher Return on Investment by
focusing on social media networks
as Facebook and reach potential
guests in reservations.
A good Facebook profile can also
affect the Hotel search engine
rankings.
Mobile Websites SolutionMore than 25% of mobile phone
owners around the world have
browsed the Internet via a mobile
handset looking for a hotel
Positioner provides a professional
Hotel mobile websites compatible
with all major mobile platforms
(iPhone / iPad, BlackBerry, HTC /
Android, etc).
ONLINECONCIERGE
IntroductionThe “Online Concierge” is a
personalized service contract and
involves Positioner and the customer
to evolve over the time together.
When Positioner assumes the role of
your online concierge, we become
your 2nd hand for all your online
marketing strategies; Positioner
analyzes the market and suggests all
the actions to take to maintain great
visibility, profitability & revenue.
As a Positioner client, you are our
guest, and we discreetly take care of
things in the background to assure
your well-being and to safeguard
your interests.
Return on Investment The only way to guarantee success is
to measure the results of your
efforts.
When Positioner assumes the role of
your online concierge, we design
and implement tailor-made tools
and reports that measure your
online marketing results every day
of the year.
Our goal is to separate lookers from
bookers.
“We realize that the true measure of
your site's success is the number of
reservations it generates”.
ONLINEBOOKING
IntroductionPositioner with its “Leading
Booking” has developed an internal
solution with the aim of offering one
of the best booking experiences;
within “Leading Booking” you can
book Rooms, Packages, Restaurant
and Wellness treatments; this help
the customer to customize their stay
and benefits the Hotel by
presenting their services when the
customer is buying.
PHOTO&VIDEO
Online and interactive media
demand for ad hoc created high-
quality photography.
We select the most experienced
photographers to offer you
a professional and outstanding
service.
Our photographers are all
experienced in hotel and
architectural photography.
Their goal lays in catching the very
essence �of your hotel transforming
it in unforgettable images.�
EyePhotos
Capanna San Gottardo
Hotel Internazionale, Bellinzona
Photos
Hotel Lugano Dante, Lugano
ChrisPhotos
Tschuggen Grand Hotel, Arosa
Photos
Trois Rois, Basel
Photos
Kronenhof, Pontresina
SolPhotos
Maradiva, Mauritius
Photos
Le Sirenuse, Positano
CONTACT Our reception desk looks forward to welcoming you.
Positioner SA
Centro Monda 3
6528 Camorino
Switzerland
phone +41 91 840 92 40
fax +41 91 840 92 41
info@positioner.com
Preferred Supplier
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