post show report 2018 - foodexpo · source technology place orders evaluate show for future...

better food,better life

POSTSHOW

REPORT2018

14-17/11/2018Saigon Exhibition &Convention Center

Ho Chi Minh CityVietnam

www.foodexpo.vn

589stands

448

13,000sqm

exhibiting space

24countries/territories

exhibitors

THE NETHERLANDSCountry of Honour

EXHIBITORS PROFILE

Exhibitor breakdown by origin(exclusive of Vietnam)

Asia51%Europe

41%

American3%

Middle East3% Oceania

2%

The biggestsourcingplatformfor foodin Vietnam

Exhibitor breakdown by product sector Exhibitor breakdown by business activity

54%40%

5% 1%

Processor

Exporter

Importer

Other

9%

14%

22%

24%

13%

18%

Beverages

Tea & Coffee

Fine Food

Food Ingredients

Food Technology

Fruits & Vegetables

VISITORS PROFILE

17,641Trade visitors

5,956

3,158Int’l visitors

45countries

Public visitors

Visitor breakdown bybusiness activity

24%

23%

14%

20%

16%

3%

Importer

Wholesaler

Retailer

Agent/Distributor

Manufacturer

Others

Visitor breakdown by responsibilityVisitor breakdown by origin

79%

11%

5%5%

Vietnam & Asia

Europe

America

Oceania

31%

8%

9%

38%

2%

3%

6% 3% Management

Research / Development

Manufacturing / production / quality control

Buying / procurement

ICT

Sales

Marketing / advertising / PR

Others

Visitor breakdown by product interest Visitor breakdown by objective

39.70%

22.40%

30.90%

11.30%6.50%

12.80%

5.60% 4.50%

32.80%28.70%

5.10%

Establish new contacts Meet existing contacts

Find new products Monitor trends & developments

General market orientation Gather information

Monitor competitors Seek representatives

Source technology Place orders

Evaluate show for future participation

42.20%36.50%

26.40%

19.30%

13.20%12.50%

18.60%21.80%19.50%

27.50%

1

Fine Food Food Ingredients Fruits and vegetables

Beverages Confectioneries Seafood

Tea Coffee Health Food

Foodtech

68.1%of the exhibitorsmade contact withtheir right targetvisitor groups

65.4%of the exhibitorswere satisfied/verysatisfied with theirparticipation

66.0%of the exhibitorssaid that they woulddefinitely comeback in VietnamFoodexpo 2019

EXHIBITORS’ Objective achievement evaluation

0.00% 20.00% 40.00% 60.00%

Creating brand awareness

Improving brand recognition

Identifying trends in the industry

Developing international contacts

Seeking for new buyers

Entering new market(s)

Enhancing relationships with current customers

Supporting strategic partners

Introducing new products

Generate leads

Very Good Good Average Poor Very Poor

VIETNAM FOOD FORUM 2018The most important annual forum in the food industry

ICT APPLICATIONIN THE FOOD

DISTRIBUTION

Highlight:

NOTABLECONCURRENTSEMINARS

- Investment opportunitiesin Vietnam’s food industry

- Cooperation opportunitesbetween Vietnam & theNetherlands in the foodindustry

- "Dutch Agri-food – Rootedin Nature - Improving quality,improving lives"

- "Learning by eating (theItalian way) - Food safety &The effects of Mediterraneandiet on human health fromthe perspective of science,technology and business”

TAILORED-MADEBUSINESS MATCHINGSETUP with:

TOP RETAILERSWalmartVinmartCJ FreshwayCJ Cầu TreLotte

Big C Việt NamAeonHaproSatraSaigon Co.opVietsway

SEE YOU AGAIN ATVIETNAM FOODEXPO 2019

13-16/11/2019