postcode address file paf market insight
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Looking Back and
Looking Forward
End-User insights
March 2013
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• Context – its been quite a year – reviews, engagement and imminent
developments.
• Our plan – Keep listening, talking, identifying what we can do better.
• Purpose of this session – Insight from our day to day interaction with the
Market.
• Areas of content:
– How has the market changed and where is it going?.
– e-commerce and self service – underlining the role the PAF plays.
– Diversity, innovation and delivering tools – the growth of application use
within organisations.
Introduction and Context
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Where is the Market?
History Now Outside the UK
Small number of
Resellers
Small range of
applications – limited
variation
Focus on the data
Huge diversity of
service offerings
Very strong
differentiation
Application led with
strong innovation
PAF® an essential
pre-requisite
Less economic/social
value derived
Direct Licensing
Models
Less consistent/
comprehensive
Licences
Significant variation
in postal address
files
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Register
Shop and
Buy
Pay
Distribute Route
Track
Returns
Customer
Service
E-commerce: PAF ® buys online
Deliver
Macro e-commerce story:
• £78bn - estimated value of the UK
online retail market in 2012
• £851m - annual cost of failed UK online
deliveries
• 300% - growth of mobile-commerce in
2012
Challenges
• £14bn of lost revenue by UK online
retailers p.a. as a result of poor user
experience.
• 1 in 4 consumers find it too difficult to
enter payment details via mobile phone.
What is the role of PAF® verification?
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End Users and Usage:
E-commerce and self service are game changers
The main game has changed:
• The profile of End-Users and Usage
reflect structural changes in market
dynamics.
• Transactional volume explosion
fuelled by e-commerce and self service
• Static End-User number is not an
indicator of a slow marketplace:
• End Users need a range of
different applications
• Drives increased usage.
350k
6.7m
0.9k
153m
36.9k
6.7m
1007
11.5m
1k
207m
36.6k
353k
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Industry Sector Market share % of licence fee income:
Key sector, little shift in share
21.6
13.9
11.2
10.7
12.9
11.0
11.2
21.8 3.0
3.3
3.2
2.6
2.1
2.9
2.9
2.5
2.1
3.5
10.4 10.1
17-19% not sector identified
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Not long ago:
• The 1st revolution. Data has swept into every industry and business function. There are 83
more Solutions Providers today than 5 years ago.
• Little movement of share of PAF® revenue by market sector reflects high penetration of
PAF® licensing into End-Users within current arrangements and market approaches.
Developments:
• Some market consolidation evident.
• Diversification into address management of key adjacent players
• Service extensions an established norm
On its way:
• The 2nd revolution - Mobile e-commerce and service? Still in its infancy, but about to go
mainstream. What this looks like? What will its impact be?
Market Insight:
Looking back, looking now, looking forward
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• Making PAF® Free at Point of Use for registered Public Sector Organisations in England
and Wales from 1st April 2014.
• Widening and increasing the use of PAF® , continuously promoting good addressing –
benefits everyone.
• Public Sector using PAF® address data capture is a key business efficiency tool –
enabling government cost savings. e-Government service provision equally vital.
• From a marketplace perspective, a PAF® Public Sector Licence:
– Makes it easier for Solutions Providers to deploy PAF® based software solutions and
efficiency tools.
– Removes complex licensing issues associated with large inter-connected public
sector organisations
Market Development Now:
The PAF ® Public Sector Licence
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Key Points
•Updating, verifying and providing a world class
postal address file is a significant ongoing
endeavour.
•All PAF users have access to a significant customer
service operation.
Operational consistency in checking NYB is the key focus.
•Strong customer service mechanism in place to assist with
delays in verification.
Creating new addresses with local authorities – urgent
change needed
PAF® and customer service
29m
224k
1.5m
258
77%
97%
19k
24hrs
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The Developer Licence has made a
strong start
• Underpins the intent to use PAF®
• Significant early take up
• Sign up process is quick and easy
Internal 26%
Address
Solution 18%
Postal 10% Data cleansing
6%
Website or App
21%
Research l9%
Developer and Innovator update
520 Registered and
downloaded PAF ®
sample data
13% Require
regular data
updates
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• Use of PAF® is increasing – how people use it has changed and is constantly
changing now.
• A diverse range of applications is transforming the market.
− More applications to a static number of end user organisations.
− Explosion of transactional volume – internal and external.
− e-commerce and self service dominate – affecting everyone.
Doing all we can to respond to input, feedback and market needs.
• The next revolution? – Mobile digital? Something we have not seen yet?
• Our role remains clear – maintain and provide a world class postal address file
everyone knows, trusts, can rely on and use easily.
• Can only do that by engaging, listening and demonstrating our commitment to
improving.
Summary:
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