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Post on 15-Dec-2020
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POWER OF SEGMENTATION THAT FOREVER CHANGE THE WORLD OF DIGITAL CREATIVITY
Mass media (one fits all)
Targeted by platform tools
NAIL THEM
JUST LIKE
FINGER PRINT
DIFFERENTIATION
HOW ?
AWARENESS
MORE
SPECIFIC
TARGET
interest
behavior
tension
need
interest
behavior
tension
need
ASKING THE RIGHT QUESTION
DEFINE THE RIGHT TENSION
TELL THEM THE RIGHT STORY
Segmentation means
“GROUPING AUDIENCE”
#
SEGMENTATION
to create
RELATIONSHIP
TRAVEL SPORTS & DANCING FOOD INSPIRE
#SEGMENTATION
is all about
CREATIVITY & SENSE OF BUSINESS
What make
people
change their
mobile
network ?
interest
tension
with old
network
A B C D E F
tension
with old
network
SEGMENTED
by
TENSION
TACKLE TO THE RIGHT ANGLE
HIGHER OPPORTUNITY TO
CONVERSION
#
DIGITAL CAMPAIGN
to be
CONVERSION TOOLS
INVEST&
HARVEST
how are we doing in
BUSINESS
interestinterest
consumption
Getting info via digital platform
PANEL
BRAND
LAPSED
BRAND
LOYALIST MORE
TARGETED
ACTION
PLAN
BRAND
SWITCHER
NON-CATEGORY
CONSUMERS
#DIGITAL CAMPAIGN AS
VALUABLE ASSET WITH CLEAR ACTION PLANTO THE BUSINESS
when
DIGITAL GET CROSSED WITH OTHER KNOW HOW
BUSINESS
MINDEST
INVENTIVE with OTHER KNOW HOW
REAL
DIGITAL &
TECH SAVVY
More meticulous thought means more in business
LIMITLESS POTENTIAL FOR MAGNIFICENT IMPACT
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