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POWER YOUR BRANDWITH

POWER DRIVEN QUOTESBY DR KKJOHAN

VOLUME 1DECEMBER 2016

COPYRIGHT © 2016ALL RIGHTS RESERVED. THIS BOOK OR ANY PORTION THEREOF MAY NOT BE REPRODUCED OR USED IN ANY MANNER WHATSOEVER WITHOUT THE EXPRESS WRITTEN PERMISSION OF THE PUBLISHER EXCEPT FOR THE USE OF BRIEF QUOTATIONS IN A BOOK REVIEW.

“POWER YOUR BRAND WITH POWER DRIVEN QUOTES”

PUBLISHED BY THE BRANDLAUREATE SDN. BHD.39B-41B, SS21/60, DAMANSARA UTAMA47400 PETALING JAYA, SELANGOR DARUL EHSANWWW.THEBRANDLAUREATE.COM

PRINTED BY PERCETAKAN SKYLINE SDN. BHD.35 & 37, JALAN 12/32B, TSI BUSINESS INDUSTRIAL PARK, BATU 6 1/2,OFF JALAN KEPONG, 52000 KUALA LUMPUR, MALAYSIA

FIRST PRINTING, DECEMBER 2016

ISBN: 978-967-14695-0-7

I HAVEONLY

ONE MESSAGE

MY BRANDIS

MY MESSAGE.DR KKJOHAN

FORWARD

IMAGINE A WORLD WITHOUT BRANDS, WHAT WOULD LIFE BE LIKE? BRANDS ARE AN INTEGRAL PART OF OUR LIVES AND OUR LIVES REVOLVE AROUND BRANDS. BRANDS ADD COLOURS TO OUR LIVES AND MAKE IT PURPOSEFUL AND MEANINGFUL.

THE ART OF BUILDING A BRAND IS A JOURNEY THAT TAKES US THROUGH DIFFERENT TERRAINS OF UNFORGETTABLE MOMENTS AND EXPERIENCES THAT SPUR US AHEAD TO THE SWEET SMELL OF SUCCESS.

YOU WILL FIND A GREAT COLLECTION OF BRANDING QUOTES PERSONALLY WRITTEN BY ME ABOUT MY BRAND JOURNEY AND MY BRAND EXPERIENCE. SO FAR, I HAVE WRITTEN ALMOST 1000 BRANDING QUOTES AND NO ONE HAS DONE IT BEFORE. THIS VOLUME IS THE BEGINNING OF A SERIES OF BRANDING QUOTE BOOKS THAT I AM EMBARKING ON. MY INTENTION IS TO SIMPLIFY THE COMPLEXITY OF BRANDING AND THE PERPLEXITY OF BUILDING A BRAND TO INSPIRE YOUR INTEREST IN BRANDS AND BRANDING SO THAT EVERYONE CAN BRAND. IF I CAN, SO CAN YOU. IF MY QUOTES SUCCEED TO AWAKEN YOU TO THE IMPORTANCE OF BRANDS AND BRANDING, THEN I WOULD HAVE SUCCEEDED IN CREATING BRAND AWARENESS IN YOU. THESE QUOTES ARE INSPIRATIONAL AND I AM SURE YOU WILL ENJOY READING IT AND BE MOTIVATED TO TAKE AFFIRMATIVE ACTION TO BUILD YOUR BRAND TO BECOME A MARKET LEADER AND THE WORLD’S NO.1 BRAND.

IN LIFE, WE MUST BE DRIVEN BY DREAMS, IN BUSINESS WE MUST BE DRIVEN BY BRANDS!

DR. KKJOHANPRESIDENT

WHY YOU SAYWHAT YOU SAY

ANDHOW YOU SAY

SAYS IT ALLABOUT

YOUR BRANDING.DR KKJOHAN

THEBRANDPOWER

ALL GREAT BRANDS HAVE

A GREAT STORYTO

BEGIN WITH

THE WORLDNEEDS

TO HEAR ITTO KNOW IT.

DR KKJOHAN

THEBRANDPOWER

DR KKJOHAN

MAKE A MARKFOR YOUR BRAND

YOUR BRANDIS

THE SIGN OF DISTINCTIONTHE SYMBOL OF EXCELLENCE

THE STAMP OF SUCCESS.

THE GREATEST LEGACYONE CAN PASS ON

TO THE NEXT GENERATIONIS YOUR BRAND

YOUR GREATEST GIFTTHEIR GREATEST ASSET.

DR KKJOHAN

BRAND ACTIVATION!

ACTIVATE YOUR BRANDTO

ENERGISE YOUR BRAND.DR KKJOHAN

BRANDS & BRANDINGIS

THE BUZZWORDTO

BUSINESS SUCCESS.DR KKJOHAN

EVERYTHINGABOUT THE BRANDIS THE BUSINESS

EVERYTHINGABOUT THE BUSINESS

IS THE BRAND.DR KKJOHAN

BRANDING IS

THE EYEOF

THE BRANDAND

THE ENGINETO

DRIVE IT.

THE BRANDIS THE BACKBONEOF THE ECONOMY

THE CREATIONOF WEALTH.

DR KKJOHAN

BRAND INVESTIS ABOUT CREATINGYOUR BRANDPRINT

THE BEST INVESTMENTIS INVESTING

INYOUR OWN BRAND.

DR KKJOHAN

BRANDING IS

THE EYEOF

THE BRANDAND

THE ENGINETO

DRIVE IT.

VALUEYOUR BRAND

FORYOUR BRAND

HASGREAT VALUE.

DR KKJOHAN

BRAND INVESTIS ABOUT CREATINGYOUR BRANDPRINT

THE BEST INVESTMENTIS INVESTING

INYOUR OWN BRAND.

IF YOU ARE NOTA BRANDYOU ARE

A COMMODITY

BRAND ALWAYSCOMMANDSA PREMIUM.

DR KKJOHAN

BRANDINGIS

PROMISINGYOUR BRAND

NOWAND

BEYOND

BRANDTODAY

FORTOMORROW

YOUR BRANDIS

THE GEMOF

YOUR BUSINESSAND

THE CROWNOF

YOUR EMPIRE.DR KKJOHAN

THEARTOFBRANDING

BRANDING IS MY MISSION!DR KKJOHAN

THEARTOFBRANDING

BEA MISSIONARY

FOR YOUR BRANDAND

A VISIONARYFOR YOUR BRANDING

HAVE THE VISIONFOR YOUR MISSION.

DR KKJOHAN

BRANDINGSTARTSFROMYOUR

INNERMOSTTHOUGHTS

ANDEXPRESSES

FROMWITHIN

TOWITHOUT.

DR KKJOHAN

BRANDINGELEVATESTHE VALUE

OFYOUR BRAND

FROMNOTHING

TOSOMETHING

TOEVERYTHING.

DR KKJOHAN

BRANDINGIS

THE MATTEROF

THE HEARTAND

THE HEARTOF

THE MATTER.DR KKJOHAN

BRANDSWITHOUT

BRANDINGIS

MISSING THE MARK

BRANDSWITH

BRANDINGIS

MAKING THE MARK.DR KKJOHAN

EVERYONE KNOWSTHE BRANDING

BUTNOT EVERYONE KNOWS

THE BRAND

KNOW THY BRANDTO

LIVE THY BRANDING.DR KKJOHAN

BRANDING IS

THE TRUE MESSAGEOF

WHAT YOUR BRANDTRULY STANDS FOR

YOURBRAND DEFINITION.

DR KKJOHAN

DON’T SAVE AND STINGEON YOUR BRAND

BE GENEROUS AND SPEND ON YOUR BRAND

BECAUSEYOUR BRAND IS WORTH IT

ANDHAS GREAT WORTH.

DR KKJOHAN

CAPITALISE ONYOUR BRAND

BECAUSEYOUR BRAND

ISYOUR REAL CAPITAL.

DR KKJOHAN

DON’T UNDERESTIMATETHE POWER

OF YOUR BRAND

BRAND IT TODAYTO

BUILD IT FOR TOMORROW.DR KKJOHAN

ADVERTISINGWILL ONLY LAST

FOR A DAYBRANDINGWILL LAST

FOR A LIFETIME

BRANDYOUR WAYFORWARD

FORTHE FUTURE

OFYOUR BRAND.

DON’T BE ONE DIMENSIONALIN YOUR BRANDING

BE AMULTIDIMENSIONAL BRAND.

DR KKJOHAN

ADVERTISINGWILL ONLY LAST

FOR A DAYBRANDINGWILL LAST

FOR A LIFETIME

BRANDYOUR WAYFORWARD

FORTHE FUTURE

OFYOUR BRAND.

DR KKJOHAN

BRAND WISEIS

THE NEW SMARTFOR BRANDING

THE DIFFERENCEBETWEEN

KNOWING WHYAND

KNOWING HOW

BE A BRAND GENIUS.DR KKJOHAN

ADVERTISING IS ABOUT CREATING AWARENESS

MARKETING IS ABOUT CREATING SALES

BRANDING IS ABOUT CREATING VALUE

YOUR BRAND VALUE.DR KKJOHAN

A WHOLESOME BRANDCONSISTS

OF INTERNAL

ANDEXTERNALBRANDING.

DR KKJOHAN

BE A MARATHON BRAND

EVERYBREATHE

MOVEANDSTEP

YOU TAKE

LET YOUR ADRENALINE FLOWAND

ENLIVEN YOUR BRAND SPIRIT.DR KKJOHAN

BUILD A POLE POSITIONFOR

YOUR BRANDTO MAKE IT

SHINE AND LUSTRE

SOLIDIFYYOUR BRAND.

DR KKJOHAN

CAPTIVATE THE SPIRITOF

BRAND EXCELLENCETHROUGH

YOUR BEST BRANDINGPRACTICES.

DR KKJOHAN

THEIMPORTANCEOFBRANDAWARENESS

ANIMATEYOUR BRAND

SHAPE ITSHAKE ITSHARE IT

BRAND IT.DR KKJOHAN

THEIMPORTANCEOFBRANDAWARENESS

BRAND MATTERSA MATTER OF PRIDE

NOTHING MATTERSBEYOND THAT.

DR KKJOHAN

BRANDSTARTS

WITHA

VISION

PASSIONBRINGS

ITALIVE.

DR KKJOHAN

VISION AND VALUESOF

BRANDINGARE

INTEGRALTO

YOUR BRAND SUCCESS.DR KKJOHAN

CREATIVITYAND

INNOVATIONCREATEBRAND

SUSTAINABILITYAND

POSSIBILITY.DR KKJOHAN

INGENUITYAND

CONSISTENCYSTRENGTHEN

BRANDPOSITIVITY

ANDVISIBILITY.

DR KKJOHAN

ENGAGEMENTAND

EXPERIENCEINSPIREBRAND

AFFINITYAND

UNITY.DR KKJOHAN

DEDICATIONAND

DEVOTIONBUILDBRAND

LOYALTYAND

CONTINUITY.DR KKJOHAN

THERE ARE 4 KINDS OF BRANDS

THE GOODTHE BADTHE UGLY

THE GREAT

BE EXCEPTIONALLY GREATBE A GREAT BRAND.

DR KKJOHAN

ALWAYSASPIRE

TOINSPIRE

IF YOUR BRANDDOES NOT INSPIRE

IT WILL EXPIRE

BRAND INSPIRES!DR KKJOHAN

BE A ZENITH BRANDWITH

ZEAL AND ZESTTHE ENVY OF ALL.

DR KKJOHAN

AIM HIGHERREACH HIGHERSOAR HIGHERTO INFINITY

ANDBEYOND

THE SKY IS THE LIMITFOR YOUR BRAND.

DR KKJOHAN

THE GREATEST ASSETIS

YOUR BRAND

FAILING WHICHIS

YOUR GREATEST REGRET

BUILD YOUR BRAND ASSET.DR KKJOHAN

NEVER SAY NEVERFOR YOUR BRAND

ANDNEVER LET THE CHANCES

SLIP BYFOR YOUR BRAND.

DR KKJOHAN

THERE ISNO ACCIDENTAL BRAND

ONLYINCIDENTAL BRAND

HAVEINTENTIONAL PURPOSE

TO BUILDA LASTING BRAND

A LEGENDARY BRAND IS BUILT OVER YEARS

NOT OVERNIGHT.DR KKJOHAN

THE QUALITIESOF

A DYNAMIC BRAND

BORDERLESSTIMELESSLIMITLESS.

DR KKJOHAN

DR KKJOHAN

A BRANDTHAT CAPTURES

THE EYECREATES A FASHION

A BRANDTHAT CAPTURES

THE MINDCREATES A LIFESTYLE

A BRANDTHAT CAPTURES

THE HEARTCREATES A CULTURE.

BUILDA BRAND THAT

SHAKESAND

SHAPESTHE WORLD

A BRAND THATSHAKES THE WORLDSHAPES THE WORLD.

DR KKJOHAN

DR KKJOHAN

BE ANUNSTOPPABLE BRAND

THAT IS SO GREAT

BE ANUNSHAKEABLE BRAND

THAT IS SO STRONG

BE ANUNSURMOUNTABLE BRAND

THAT IS SO POWERFUL

THAT HAS NO CHALLENGE!

THEBRANDCOMMITMENT

DR KKJOHAN

BE COMMITTEDTO

YOUR BRANDAND

YOUR BRANDWILL

BE COMMITTEDTO

YOU

BRAND COMMITMENTPAYS OFF.

THEBRANDCOMMITMENT

THE 4 WS FOR BRANDINGIF YOU DON’T

BUILD YOUR BRANDTHEN WHO?

IF YOU DON’THAVE A PURPOSEFOR YOUR BRAND

THEN WHAT?IF YOU DON’T

DRIVE YOUR BRANDTHEN WHEN?

IF YOUR BRANDIS NOT SUCCESSFUL

THEN WHY?

DR KKJOHAN

BUILDINGA BRAND LEGACY

ISMORE THAN

BRAND PROFITABILITY

PAY IT FORWARDFOR

YOUR BRAND.

THE 4 WS FOR BRANDINGIF YOU DON’T

BUILD YOUR BRANDTHEN WHO?

IF YOU DON’THAVE A PURPOSEFOR YOUR BRAND

THEN WHAT?IF YOU DON’T

DRIVE YOUR BRANDTHEN WHEN?

IF YOUR BRANDIS NOT SUCCESSFUL

THEN WHY?DR KKJOHAN

GOODBETTER

BEST

ALWAYS AIMFOR

THE BESTBECAUSE

COMPLACENCYKILLS

THE BRAND.DR KKJOHAN

YOU AREEVERYTHING

TOYOUR BRAND

YOUR BRANDIS

EVERYTHINGTO YOU.

DR KKJOHAN

THE QUALITYOF

YOUR BRANDLIES IN

THE DETAILS

LOVE YOUR BRANDTO

LOVE THE DETAILS

BE A QUALITY BRAND.DR KKJOHAN

CHALLENGE YOUR BRANDSO THAT NO ONE

CAN CHALLENGE YOU

LIVE UP TOYOUR BRAND CHALLENGE.

DR KKJOHAN

THERE IS ONLYONE PRIORITY

FOR YOUR BRAND

KEEP BRANDINGYOUR BRAND

THAT’S IT.DR KKJOHAN

SHOW OFFTHE TRUE COLOUROF YOUR BRAND

GROWTHAND

DEVELOPMENTARE SIGNS OF

BRAND MATURITY

BE PATIENTSTAY TRUE

TO YOUR BRANDTIME AFTER TIME.

DR KKJOHAN

ANYTHING IS POSSIBLEIF YOU ARE

TRULY PASSIONATEABOUT YOUR BRAND

YOUR PASSION PAYS!DR KKJOHAN

ALWAYSDO BETTER

ANDBE BETTER

FOR YOUR BRAND

COMPLACENCYKILLS YOUR BRAND

COMMITMENTPAYS OFF

FOR YOUR BRAND.DR KKJOHAN

THECOUNTRYBRANDING

WEAK NATIONS HAVEWEAK BRANDS

STRONG NATIONS HAVESTRONG BRANDS

GREAT NATIONS HAVEGREAT BRANDS

WHAT ABOUTYOUR NATION?

DR KKJOHAN

THECOUNTRYBRANDING

BIG BRANDSBUILD BIG NATIONS

DON’T BE TRAPPEDIN STAGNATION

USE YOURIMAGINATION

BE A NATIONOF

BIG BRANDS.DR KKJOHAN

A COUNTRY’SBRANDS AND BRANDING

MAKESA COUNTRY GREAT

BRAND A COUNTRYWITH

GREAT BRANDSTO

MAKEYOUR COUNTRY GREAT.

DR KKJOHAN

A MIGHTY NATIONWILL

NEVER BECOLONISED

TERRORISEDMARGINALISED

LIBERALISEYOUR NATION

WITH GREAT BRANDS

GLOBALISEYOUR NATION’S BRANDS.

DR KKJOHAN

BLOOD, SWEAT AND TEARSLEAD

TOGLORY, HONOR AND SUCCESS

THAT’S THE STORYOF

YOUR COUNTRY BRANDING

COUNTRY BRANDINGFOR

COUNTRY BUILDING.DR KKJOHAN

THE PEOPLEARE THE COUNTRY’S

BRAND AMBASSADORS

THEY ARETOUCHPOINTS

OFTHE NATION.

DR KKJOHAN

DR KKJOHAN

IF YOU DON’T BUILDYOUR BRAND IDENTITYYOU WILL BE HELPING

OTHERS TO BUILD THEIRS

YOUR COMPETITORSWILL ALWAYS

BRAND YOU NEGATIVELYIF YOU DON’T DEFINE

YOUR OWN BRAND

DON’T BUILDOTHER PEOPLE’S BRANDS

AT THE EXPENSE OFYOUR OWN BRAND.

THEBRANDEXPERIENCE

IF YOUR BRANDDOESN’T MOVE YOU

IT CAN’TMOVE OTHERS

HAVE A HEARTFOR

YOUR BRAND.DR KKJOHAN

THEBRANDEXPERIENCE

A BRANDTHAT PUTS

A SMILEON YOUR FACE

BRINGSSATISFACTION

TOTHE HEART

CONTENTMENTTO

THE SOUL.DR KKJOHAN

GREAT BRANDCONNECTS

ANDCREATES

A STRONG EMOTIONAL BONDIN

THE DEEP RECESSESOF

THE CONSUMER.DR KKJOHAN

BE THE SOULOF YOUR BRAND

SPEAKYOUR BRAND MESSAGE

THAT TOUCHESTHE HEARTS OF MANY.

DR KKJOHAN

PERSUASIVE BRANDINGENGAGES

THE HEARTAND

THE MINDOF CONSUMER TO

THE BRAND.DR KKJOHAN

BE A TOUCHPOINTOF

BRAND EXPERIENCETO

ENGAGE YOUR AUDIENCE

BRAND WELLTO

STAY WELL.

DON’T OVER PROMISEAND

UNDER DELIVER

LIVE UP TO YOURBRAND PROMISE

ANDALWAYS DELIVER.

DR KKJOHAN

BE A TOUCHPOINTOF

BRAND EXPERIENCETO

ENGAGE YOUR AUDIENCE

BRAND WELLTO

STAY WELL.DR KKJOHAN

BRAND FASCINATIONLEADS TO

HIGHER EXPECTATIONSAND

STRONG EMOTIONSTHAT MAKE

THE DIFFERENTIATION.

ENRICHINGBRAND EXPERIENCE

ENHANCINGBRAND VALUE

THAT IS THE BESTYOU CAN DO

FOR YOUR BRAND.DR KKJOHAN

BRAND FASCINATIONLEADS TO

HIGHER EXPECTATIONSAND

STRONG EMOTIONSTHAT MAKE

THE DIFFERENTIATION.DR KKJOHAN

I AM THE BRAND

I TAKE ONBRAND LEADERSHIP

INCHAMPIONING

MY BRAND.

THEBRANDLEADER

I AM THE BRAND

I TAKE ONBRAND LEADERSHIP

INCHAMPIONING

MY BRAND.DR KKJOHAN

THEBRANDLEADER

A STRONG LEADERBEGETS

STRONG BRAND

IT’S NOT THE BRANDTHAT FAILS

IT’S THE LEADERSHIPTHAT FAILSTHE BRAND.

DR KKJOHAN

A BRAND LEADERMUST

DARE TO DREAMAND

LIVE THAT DREAMOF

INFINITE POSSIBILITIES.DR KKJOHAN

MAKE NO APOLOGIESFOR YOUR BRANDBE A DEFENDER

ANDBE A SUPPORTEROF YOUR BRAND

BE YOUR BRAND ACTIVIST.DR KKJOHAN

A BRAND LEADERMUST ALWAYSTAKE CHARGETAKE CONTROL

TAKE CAREOF HIS BRAND.

DR KKJOHAN

IN ABRAND DRIVEN RACE

ONLYTHE ASTUTE

ANDAGILE

WILL TRIUMPH

RACEFOR YOUR BRAND.

DR KKJOHAN

BE THE VANGUARDOF YOUR BRAND

GUARD YOUR BRANDZEALOUSLYJEALOUSLY

BE PROTECTIVEBE POSSESIVE

OVER YOUR BRAND.DR KKJOHAN

THE SCIENCEOF

GREAT BRAND LEADERSHIPIS ABOUT BEING

TECHNOLOGICALLYSCIENTIFICALLY

CREATIVELYAND

INNOVATIVELYBRAND DRIVEN.

THE STRATEGIC INTELLIGENCE OF BRANDING

IS SMART BRANDINGTO BRAND INTELLIGENTLY

WITHINTELLECTUAL

CAPABILITYTO BUILD

A WORLD CLASS BRAND.DR KKJOHAN

THE SCIENCEOF

GREAT BRAND LEADERSHIPIS ABOUT BEING

TECHNOLOGICALLYSCIENTIFICALLY

CREATIVELYAND

INNOVATIVELYBRAND DRIVEN.

DR KKJOHAN

RAISE YOUR LEADERSHIPBY

RAISING THE BAR.

DISCIPLINE IS THE PILLAROF BRAND SUCCESS

WITHOUT ITYOU CAN NEVER BUILD

A GREAT BRANDNO MATTER WHATNO MATTER HOW.

DR KKJOHAN

RAISE YOUR LEADERSHIPBY

RAISING THE BAR.DR KKJOHAN

THEBRANDSUSTAINABILITY

TO BUILDBRAND SUSTAINABILITYYOU MUST UNDERSTANDTHE ART OF BRANDING

ANDYOU MUST KNOW

THE SCIENCE OF BRANDS.DR KKJOHAN

THEBRANDSUSTAINABILITY

BE A BRAND DYNAMOTO POWERYOUR WAY

TO GREATERBRAND SUCCESS.

DR KKJOHAN

RETROFIT YOUR BRANDWITH

STATE-OF-THE-ART TECHNOLOGY

ANDCATAPULT

YOUR BRANDTO THE WORLD

THE WORLD IS IN NEEDOF SUCH BRAND.

DR KKJOHAN

ADOPTPOSITIVE BRANDING

TOENHANCE

YOURBRAND CONNECTIVITY

ANDCONTINUITY

TOELIMINATE

NEGATIVE PERCEPTION.DR KKJOHAN

CREATE THE FUTURETHROUGH

BRANDS & BRANDING

YOUR BRANDYOUR FUTURE.

DR KKJOHAN

MONETISEYOUR BRAND

WITHOUT WHICHYOUR BRANDIS USELESS

ANDWORTHLESS.

INTERNATIONALISEYOUR BRANDING

TOGLOBALISE

YOUR BRAND

BE A GLOBAL BRAND.DR KKJOHAN

SCOREFOR YOUR BRAND

MAKEYOUR BRAND SCORE

BETHE TOP SCORERFOR YOUR BRAND.

MONETISEYOUR BRAND

WITHOUT WHICHYOUR BRANDIS USELESS

ANDWORTHLESS.

DR KKJOHAN

THEBRANDSUCCESS

MIND YOUR BRANDMIND YOUR BUSINESS.

DR KKJOHAN

THEBRANDSUCCESS

SCOREFOR YOUR BRAND

MAKEYOUR BRAND SCORE

BETHE TOP SCORERFOR YOUR BRAND.

DR KKJOHAN

BE A BLUE OCEAN BRANDNOT A RED OCEAN BRAND

IN A BIG OCEANOF

OPPORTUNITIESAND

POSSIBILITIES

FIND YOUR OCEAN.DR KKJOHAN

BRAND MUST BETHE CENTER

OFALL THINGS

TOPUT EVERYTHING

BACK INTHE CENTER.

DR KKJOHAN

PERFECTIONIS

THE SIGNATUREOF

A MASTERPIECEWITH

MORE TO COME

BEBRAND PERFECT

FOR APERFECT BRAND.

DR KKJOHAN

BE AHEAD OF TIMETO

STAY AHEADFOR

YOUR BRAND

YET A TIMELY BRAND.DR KKJOHAN

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