powerhouse presentation

presented by

Commercial in Confidence

PowerHouse™

Vision Statement

• Within the next five years, grow Powerhouse Homes into a $1 billion annual revenue prefab home manufacturing company, that specializes in producing highly innovative and environmentally sustainable quality modular houses for wholesale to governments, builders and developers,mining industry and retail sale to anyone who needs a home.

Mission Statement

• To be the market leader delivering the most outstanding, innovative, personalized affordable homes to anyone anywhere, with minimum environmental impact.

Contents

• Introduction• Definition of Powerhouse™

• Key Advantages of Powerhouse™

• USP• Major Opportunities• Conclusion• Q & A

Introduction

• Severe shortage of housing in Australia• Continued population explosion• Continued urban sprawl in Victoria• Rising cost for construction• Deteriorating affordability for the first home buyers • Governments’ stimulus package to boost the

economy• Consistent demand from the mining sector• Emergency & relief homes

Introduction• Severe shortage housing in Australia

– In general, 60,000 dwellings short currently and 160,000 by 2011 (BIS Shrapnel, March 09’)

– Australia needs 1 million new homes from 2009 to 2014– NSW alone needs 78,000– Low-income rental housing short by 251,000 (National

Housing Supply Council, March 09’)– HIA projects Melbourne’s population will hit 5 million

faster than originally forecast and that an additional 600,000 dwellings will be needed over the next 20 years

– In 2008, Victoria was short of 7,000 new homes

Introduction

• Continued population explosionYEAR POPULATION GROWN ON

PREVIOUS YEARGROWTH RATE %

1950 8,178,700 270,600 3.4

1960 10,275,000 218,600 2.2

1970 12,507,349 244,335 2.0

1980 14,695,356 179,627 1.2

1990 17,065,128 250,.712 1.5

2000 19,153,380 227,525 1.2

2008 21,431,781 359,329 1.7

Introduction

• Continued urban sprawl in Victoria (example)– Unprecedented population growth (92,734

annually or 1.78% by June 2008), making Victoria the fastest growing state in Australia

– Victoria population expected to grow further by more than 40% by 2036 - with Melbourne alone adding 1.8 million people in 2030

– Melbourne 2030 policy creates opportunities for 466,000 new homes in new and established areas

Introduction

• Rising cost for construction– In many instances raw material costs have

doubled and even tripled, from steel to lumber, from concrete to plastic.

– Further contributing to the unaffordability factor– Builders are reducing their gross margins to

retain market share and employees

Introduction• Deteriorating affordability for the first home buyers

– Affordable housing remains out of reach for many first home buyers as interest rates continue to buoy mortgage repayments (survey by The Housing Industry Association-Commonwealth Bank of Australia, August 08’ )

– First home buyer affordability index rose just 0.4 per cent in the June quarter to 105.3 index points

– Mortgage repayments accounted for 28.5 per cent of total first home buyer disposable income, the second highest proportion on record

– Affordability deteriorated in Sydney, Melbourne, Adelaide, Hobart, Regional Queensland and Regional South Australia over the last quarter of 2008

Introduction• Governments’ stimulus packages to boost the economy

– In December 2008, the Government announced $10 billion injection of funds, aimed at improving housing affordability

– In February 2009, the Government announced a $6.4billon housing recovery plan, aimed at boosting the supply of new housing for both the public and community housing sector.

– The $2.2 billion of initiatives in the 2008 budget and the $1.5 billion for the First Home Owner Boost announced as part of the Government’s Economic Security Strategy in October 2009.

– Victoria government has, in February 2009, allocated $28 million Market Validation Program as part of its $300 million innovation initiative to SMEs capable of designing and delivering technological solutions.

Introduction

• Consistent demand from the mining sector

What is a PowerHouse™?

• Australian designed and engineered• Modular building design• Design flexibility to achieve individuality• Steel structured with maximum operational efficiency and

comfort• Prefabricated, limiting on-site assembly and increasing

affordability• Environmentally sustainable• Energy star rated• Quick to build

PowerHouse™

Systems

• 1. Marketing System – Flexibility with choice– User involvement

• 2. Design / Technology System

– Ability to individualize– Architecturally designed– Ability to customize to suit budget and preference

• 3. Customization System

– Off-site customization to reduce cost and shorten delivery time

• 4. Supply Chain Management System

– Ability to deploy existing logistics infrastructure– Adoption of JIT to ensure guaranteed delivery– Order visibility through online “Track & Trace” program

PowerHouse™

Systems

• 5. Installation System– Turnkey solution– Interlocking system– Safe work practices– TQM– Industrial relations– Standardization

• 6. After Sale System– Correct certification to occupancy– Certified and knowledgeable trades– Buy-back scheme– Trade-in option– CRM

System = Save Your Self Time Energy Money

Key Advantages of PowerHouse™

• Affordable• Expandable• Stackable• Easily shipped• Precise fabrication• Aesthetic diversity• Environmental performance

Key Advantages of PowerHouse™(1)

• Affordable– Manufactured and

fitted off in countries like China substantially reducing costs

Key Advantages ofPowerHouse™ (2)

• Expandable– A single module

expands to over twice the delivered size on site.

Key Advantages of Powerhouse™

• Stackable– Minimum of six

storeys possible in checkerboard formation to give incredible volume efficiencies.

Key Advantages of PowerHouse™ （ 3 ）

• Easily shipped– Utilizing existing infrastructure used

for the transportation of standard shipping containers

• Precise fabrication– The modules are factory finished and

fitted– Pre-wired and pre-plumbed using the

latest technology and equipment

• Aesthetic diversity– The modules adapt to a wide

varieties of architectural designs and styles.

• Environmental performance– Use high performance materials with low

embodied energy– Adopt “R.A.R.E” objectives by Dr Mark Luther

• Renewable: energy-conserving and energy-producing products and materials

• Adaptive: site, weather, season-sensitive, and climate responsive

• Recyclable: flexible, reusable, simple to construct, relocate and de-construct

• Environmental: working with nature and its forces, touching and/or impacting upon the Earth lightly

Unique Selling Propositions (USP)

• Low carbon eco-friendly sustainability• Innovation-driven affordability• Speed

Major Opportunities• Public housing• First home buyers• Mining industry• Defense housing• Holiday & remote homes• Homes for disaster stricken areas• Students’ accommodation• Motels• Retirement villages• investors

Major Opportunities

• Public housing– The Vic government is buying 5,000 units with its

allocation of $1.5 billion by 2010

• National Rental Affordability Scheme(NRAS)– NRAS will fund tax incentives for investors to build

up to 100,000 new affordable rental properties.– $623 million budget– 50,000 new homes for low-income lodgers over next

4 years– An incentive of $8,000 in tax credits or grants to

investors for 10 years

Major Opportunities

• First home buyers– The Rudd Government invests around $1.5 billion in

the housing market over 2008-09 and 2009-10 through this initiative.

– First home buyers who purchase a newly-constructed home will receive a total grant of up to $21,000.

– More than 150,000 first home buyers are estimated to benefit from the time-limited scheme.

– The latest data shows over 200,000 homes are needed in rural Australia and over 200,000 homes in all major capital cities.

Major Opportunities

• Homes for disaster stricken areas, e.g.– Bush fire affected areas– Floods– Cyclone– Earthquakes

Major Opportunities

• Mining industry– E.g. BHP’s Olympic Dam project in SA

Major Opportunities

• Defense housing– DHA has 17,500 homes nationally, valued at

$7.6billion, under its management. – DHA has plans for further acquisitions under

current Federal budget.

Major Opportunities

• Holiday & remote homes– Owning a holiday homes on a beach or in a

remote areas is viewed as a continued trend reflecting the lifestyle in Australia.

– Logistics issues as major contributing factors to high cost in deliveries of these homes create a vacuum in the marketplace for prefabricated and cost-effective solutions.

Major Opportunities

• Students’ accommodation– Despite the current economic condition, more

overseas students are expected to come to Australia to study, further putting pressure on the supply of the students accommodation

– 298,462 students were enrolled nationally in January this year, 21% rise on January last year

– Victoria had more than 90,000 enrolments

Major Opportunities

• Motels

Major Opportunities

• Investors

Conclusion• PowerHouse™ System (PHS) is highly innovative,

technologically advanced and environmentally friendly.• PHS effectively tackles the‘hot’ issues, e.g. housing

shortage and unaffordability, in a timely fashion.• PHS commercializes opportunities in the housing

markets by leveraging the key government incentive programs.

• PHS creates employment, improves environment and living standard.

• PHS has potential to yield high ROI.

info@powerhousehomes.com.au

www.powerhousehomes.com.au

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