powering your apps with data.com (dreamforce 2011)

Secret Sauce: Powering Your Apps with Data.com Developers

Deepa Krishnan, Dir. Business Development, salesforce.com Matthias Zeller, Sr. Dir. Product Management, salesforce.com

Bastien Vidal, COO, Seesmic

Agenda

!! Data.com !! API Overview

!! Contribution API

!! Seesmic

!! ScanBizCards

!! Input/Q&A

Why Are Data.com’s APIs Exciting for Developers?

Newly Released Contribution API Makes It All Easier

Power Your Apps and Enable Users With Data Inside

Earn Referral and Reseller Dollars

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

We Have Data You Have Ideas

Deepa Krishnan, Director of

Business Development, Data.com

What is Data.com?

The Most Complete Source of Accurate Business Data

# of Employees

SIC/NAICS

Blog

Corporate Hierarchy

Name Title

Phone Address

Dept Email

Company Name

Social

Today, Succeeding in Business Requires Good Data

“ “ Source: MarketTools May 2011 Salesforce Customer Survey

“ “ Top Salesforce

Customer Request

Business Data Currently Lives All Over the Place

As a Result, Businesses Can’t Focus

Who to Call? What to Target? How to Allocate Resources?

With Bad Data or No Data, Its Tough to Make Headway

Delivering a Solution

The Most Complete Source for Accurate Business Data

Companies

People

Jigsaw: The Fastest Growing Business Contact Database

Accurate Contact Data 30 million crowd-sourced contacts 1 million new contacts a month

Socially Powered by the Crowd 2 million community members 40% sharing by corporate customers

•! Target with a Broad Range of Titles •! Take Action with Real-Time Updates

D&B: The Leader in Accurate Company Data

Accurate Company Data 200 million company records 90+ unique �elds of information

Leading the Industry for Decades 170 years of business insight

•! Segment with Accurate Company Data •! Prepare with In-Depth Research •! Penetrate and Increase Up-Sell and

Cross-Sell with Family Trees

Accurate Contact Data From the Crowd in the Cloud

Gathering Contact Data from the Crowd is More Effective

xxx

Wikipedia

Millions of Contributors 12 million users 395 million edits 20 million articles

xxx

Jigsaw

Millions of Social Records 2 million members

1 million new contacts a month 12,000 updates a day

How it Works: Give to Get

1)! Add or update a business contact (+5 points) 2)! Consume a new contact (- 5 points)

With Jigsaw, points are your currency:

The Crowd Partnered with Jigsaw Technology Delivers More

2.0 Million+ members

40% of customers share their data

1.2 Million updates per month Users can flag bad data

Data.com Community Web Site Demo

Open, Accessible, Free: API Overview

Matthias Zeller, Senior Director Product Management,

Data.com

Data.com High-level Contribution Overview

Build

Clean

Super DeDuper

Normalizer

Pinger

Reaper

Partners Community

Community

Apps

Data.com Platform

PuzzleMaster

Data.com API’s

Contact Company Entities

Search/ Preview Get Add Report

Facts API

Consume Contribute

Free Points

Data.com API’s overview

!! Get started for free –! Request Developer API token (http://developer.jigsaw.com/

home) –! Review API documentation

(http://developer.jigsaw.com/documentation)

–! Free sandbox allows API testing with dummy data –! Build and enjoy

!! Technology –! RESTful JSON API (preferred)

–! RESTful XML API

–! Web Service (WSDL based, company API only)

Data.com Search Company API

Contact Company

Search Get Add Report Facts

Consume Contribute

API Name searchCompany

Input URL, Name, Country, State, Area Code, Zip Code, Metro Area, Industry, # Employees, Revenue, Updated Since

Output Company ID, Name, Address and # of Active Contacts

Sample https://www.jigsaw.com/rest/searchCompany.xml?token=<yourtoken>&name=www.salesforce.com

Data.com Contact Count API

Company

Search Get Add Report Facts

Consume Contribute

Contact

API Name companyContactCount

Input Company ID

Output Total Contacts, Contacts by Departments, Contacts by Levels

Sample https://www.jigsaw.com/rest/companyContactCount/159110.xml?token=<yourtoken>

Data.com Search Contact API

Contact Company

Search Get Add Report Facts

Consume Contribute

API Name searchContact Input Name, Level, Company, Email, Updated Since, Title,

Department, Country, State, Area Code, Zip Code, Metro Area

Output Preview fields including CompanyID, ContactID, Name, Title and Company, but NOT Email and Phone Number

Sample 1 http://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&email=mzeller@salesforce.com

Sample 2 https://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&levels=VP&companyName=salesforce&pageSize=100&offset=0

Data.com Get API

Contact Company

Search Get Add Report Facts

Consume Contribute

API Name getContact

Input ContactID, UserName, Password

Output All Contact Attributes including CompanyID, ContactID, Name, Title, Company Name, Email and Phone Number

Requires 5 points in user or partner account

Sample https://www.jigsaw.com/rest/contacts/35037319.xml?token=<yourtoken>&username=<username>&password=<password>&purchaseFlag=true

PassThrough vs Reseller API usage

!! PassThrough API model –! Easiest model, start right away

–! Use API’s to access free data (e.g. search) –! Use end-users Data.com credentials to submit contacts (end-

user gets points) or get contacts (requires points in end-users account)

!! Reseller API model –! Requires a reseller agreement –! End-user does not require Data.com account

–! Buy contacts at wholesale rates and resell them in your app

Contribute API

!! Submit company and contact information to Data.com and receive points

!! Add up to 10 contacts and one company per call

!! Post request - Input data is in JSON

!! Success or detailed error codes returned in JSON or XML

!! Points are credited to user or partner account

Contact Company

Search Get Add Report Facts

Consume Contribute

Contribution API Sample

Adding a new contact to an existing company: https://www.jigsaw.com/rest/contribution.xml?token=<yourtoken>&username=<username>&password=<password>&data={"contact":[{"email":"mzeller@salesforce.com”,

"firstName":"Matthias","lastName":"Zeller","title":"Sr. Product Manager”,"phone":"+1.650.241.8760","address":"777 Mariners Island Blvd Ste 400","zip":"94404-5059”,"country":"USA","city":"San Mateo","state":"CA"}]}

Contact Company

Search Get Add Report Facts

Consume Contribute

Other API’s

!! Get User Info API –! Returns the point balance for a specific user

–! Sample: https://www.jigsaw.com/rest/user.xml?token=<yourtoken>&username=<username>&password=<password>

!! Contact Fact API –! Submit facts about email addresses or phone numbers of

contacts

–! Typically used to submit results from bounce reports

Company

Search Get Add Report Facts

Consume Contribute

Contact

Seesmic and Data.com: Where

Social Meets Business Bastien Vidal, COO Seesmic

Deepa Krishnan, Dir. BD salesforce.com

Seesmic and Data.com

!! “Bringing Data.com's powerful functionalities into our social media management platform gives users a real tool to convert the social stream into actionable leads. The Data.com/Seesmic partnership is a practical step forward in the Social CRM space.”

Seesmic CRM Seesmic Social

Seesmic Social is the leading social media management platform.

Keep up with your personal and professional networks, anywhere, anytime.

Finally, Seesmic CRM puts Salesforce in the palm of your hand.

Stay on target with Seesmic CRM for Salesforce.

Email: contactus@seesmic.com

Website: http://seesmic.com Blog: http://blog.seesmic.com

Demo of Data.com Plug-in

ScanBizCards Matthias Zeller, Senior Director

Product Management

ScanBizCards Most popular mobile card scanning app. Over 600,000 installs

Jigsaw functionality includes: •! Scan card and upload to Jigsaw •! Register and get points for contribution •! “Clean” company name •! Bonus: Export to Salesforce CRM

Future: •! Update contacts •! “Clean” address book

ScanBizCard Workflow Scan card

Validate/correct contact info

Submit to Jigsaw

New card gets 5 points

Code Sample Contribution API – Objective-C NSMutableString *postData = [NSMutableString string];!

![postData appendFormat:@"token=%@&", JIGSAW_TOKEN];!

![postData appendFormat:@"username=%@&", username];!

![postData appendFormat:@"password=%@&", password];!

!

//contribution api requires "data" parameter to be a dictionary, whose key

"contact" is an array, whose first element is dictionary!

//of all data fields!

!NSArray *contactArray = [NSArray arrayWithObject:contactDict];!

!

!NSDictionary *jsonDict = [NSDictionary dictionaryWithObject:contactArray

forKey:@"contact"];!

!!

![postData appendFormat:@"data=%@", [jsonDict JSONString]];!

!!

![req setHTTPBody:[postData dataUsingEncoding:NSUTF8StringEncoding]];!

!!

//since we are inside a separate thread already no problem making this a synchronous request!

NSHTTPURLResponse *resp;!

!NSData *returnData = [NSURLConnection sendSynchronousRequest:req returningResponse:&resp error:nil];!

Summary of resources available to developers

!! Data.com !! developer.jigsaw.com – Developer portal

!! developer.jigsaw.com/documentation – Documentation

!! Matthias Zeller (Product Management) – mzeller@salesforce.com

!! Deepa Krishnan (Partners) – dkrishnan@jigsaw.com

Questions?

Thank you!

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