powerpoint presentation · –pre-nesters: aged 16-34 without children in household – families:...

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– 13-17 July; 20-24 July; 27-31 July; 3-7 August; 10-14 August

– All U.K. trips taken: All members of the public that have taken an overnight trip in the U.K. since the start of July

– All Scotland trips taken: All members of the public that have taken an overnight trip exclusively in Scotland since the start of

July for any purpose (holiday, visiting friends or relatives, business or other)

– All Scotland holidays taken: All members of the public that have taken an overnight holiday (not primarily visiting friends or

relatives, business or other) exclusively in Scotland

– Predicted trips: Members of the public that intended to take a trip exclusively in Scotland before lockdown restrictions were

imposed. This data is taken from weeks 5-8 which took place from Mid June to Mid July.

The following chapters are ‘forward looking’ and focus on trip intention in the upcoming months. Definitions used include:

– Scotland ‘Autumn’ intenders: Members of the public who state their next U.K. holiday or short break will be in Scotland and

between September and October this year.

– Scotland ‘Winter’ Intenders: Members of the public who state their next U.K. holiday or short break will be in Scotland and

from November 2020 to March 2021. Note: This is a slightly different definition to previous reports, which also included October.

– Weeks 9-13: Throughout the report, comparisons are made to the reporting that reflected weeks 5 to 8 of this research. The

questionnaire and sample was identical to that used for this report (Weeks 9-13) and reflects fieldwork conducted between 15th

June and 10th July. The purpose of this comparison is to demonstrate how intentions and attitudes have changed over time,

particularly in light of the lifting of restrictions\\\\\

– Pre-nesters: Aged 16-34 without children in household

– Families: Aged 16-64 with children in household

– Older independents: Aged 35-64 with no children in household

– Retirement age: Aged 65+.

– Hotel/Motel/Inn

– Guest house/B&B/Farmhouse

– Commercial self-catering: Rental holiday flat/apartment or Rented holiday home

– Private home: Second home/time share or Friends/relative’s home or In someone else’s private home on a commercial basis (e.g.

Airbnb)

– Caravan/Camping/Glamping: Touring caravan or Campervan/Motorhome or Static Caravan or Tent or Glamping/Alternative

– Other accommodation: Hostel or other type of accommodation

– Scotland Rural Destinations: Countryside or village + mountains or hills

– Scotland Seaside Destinations: Rural coastline + traditional seaside/coastal town

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VB11. Broadly speaking, how comfortable or uncomfortable would you feel doing the following in the next month or so? All Scotland trips n=108; Scotland holidays n=63

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VB11. Broadly speaking, how comfortable or uncomfortable would you feel doing the following in the next month or so? Base: All U.K. residents n=8,947; All Scotland residents n=1,066

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QVB8a. Which of the following factors are contributing to you being ‘not very confident’ or ‘not at all confident’ about takinga U.K. short break or holiday between September and September? Base: U.K. residents n=3861; Scotland residents n=607

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QVB7anew. We’d like you to imagine that you have booked a U.K. holiday or short break in each of the six time periods listed below. In light of the current COVID-19 pandemic, how confident are you that you would be able to go on these trips? Base: U.K. Pre-nesters n=2001, Families n=2512, Older Independents n=2,131, Retirement Age n=1576

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QVB8a. Which of the following factors are contributing to you being ‘not very confident’ or ‘not at all confident’ about taking a U.K. short break or holiday? Base: U.K. Pre-nesters n=961, Families n=1173, Older Independents n=1025, Retirement Age n=702

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• Around 1 in 5 Scotland autumn intenders and 1 in 3 Scotland winter intenders living in the U.K. are also considering visiting other places for their domestic trip. In the autumn, the South West of England, the North West of England and the North East of England are the alternatives being considered, whilst in the winter Wales, London and the North West are the main alternatives.

• Amongst Scotland residents considering Scotland for an autumn or winter break, the vast majority are only considering Scotland. This suggests VisitScotland may want to consider communications that convinces residents of the rest of the U.K. to visit

Table 1. Top 5 alternative destinations for

Scotland intenders

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Table 2. Life stage and social grade combined, Percentage, Weeks 9-13, U.K.

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Table 3. Visitor party by destination type for Scotland intenders, Autumn and Winter, Percentage, Weeks 9-13, U.K.

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Table 4. Accommodation type by destination type for Scotland intenders, Autumn and Winter, Percentage, Weeks 9-13,

U.K.

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• Across both autumn and winter trips, ‘own car’ is by far the leading mode of transport intended to be used on trips to Scotland, followed by train and plane.

• Scotland residents intenders are significantly more likely to use their own car, and in the autumn months less likely to use train or plane, the former likely a reflection of lower intention to visit Scotland’s cities or large towns. In the winter months, Scotland residents are as likely to use a train, reflecting their near-identical intention to visit Scotland’s cities or large towns in this period.

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Restaurant/café/ pub with outdoor

seating

Restaurant/café/ pub with indoor

seating only

Cinema/theatre Festival, exhibition, show or sports events across a large space (e.g. a city,

along roads etc.)

Festival, exhibition, show or sports event in an

enclosed space (e.g. in a conference centre or

stadium)

Nightclub

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Garden or country

park

Castle, fort or other

historic site

Zoo/farm attraction

Historic house/ palace,

museum or art gallery

Outdoor playground or activity centre e.g. climbing, ziplining,

high ropes

Scenic/historic railway

Aquarium Cathedral/ church or

other religious

attraction

Theme park Dungeon, prison or

other underground

attraction (e.g. show

cave, mine)

Indoor play or activity centre/

attraction e.g. climbing,

ziplining, high ropes

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Coastal walk or trail Beach Mountain, hills or other rural areas

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Walking/ hiking

Watching wildlife/bird

watching

Cycling/ mountain

biking

Swimming - outdoor

Golf Boating including /kayak/

rafting/jet ski/water ski

Fishing - sea angling, coarse

fishing, game fishing

Adventure activity

Other water sports

Horse riding, pony trekking

Sailing

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Spa/beauty/health treatments Retreat or meditation Swimming – indoor

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