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Steve Jobs Commencement Speech, 3 storieshttp://www.youtube.com/watch?v=UF8uR6Z6KLc

http://www.youtube.com/watch?v=UF8uR6Z6KLc
http://money.cnn.com/2010/03/16/smallbusiness/toms_shoes_blake_mycoskie.fortune/
http://www.brandstoryonline.com/tag/zappos-brand-story/
http://www.thedailybeast.com/galleries/2011/07/16/corporate-apologies.html
http://adage.com/article/special-report-2013-opinion-issue/plan-a-strategy-start/245817/

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