ppc for acquiring magazine subscriptions

Generating new

Subscribers using Paid

Search....

By Scott Christie

25th May 2010

What is Paid Search? Campaign sites vs Main sites The user experience Campaign management Leveraging content Case Study

Agenda

PPC

.

SearchersAre Funny,

Unpredictable& Notoriously Bad

Spellers

Campaign site versus main site

User’s Experience and use of Premium Content

Campaign Management

5. Auto Bid-management Challenges

5. Auto Bid-management Challenges

There are over 18 unique ways that we can positively affect these 4 metrics:

Increase / decrease keyword count Increase / decrease number of Search

Networks Manage Content Network Manage Placement Targeting Manage Match Types Increase / decrease campaign budgets Introduce negative keywords (keyword

mining) Generate more tail keywords (keyword

mining) Increase / decrease Bid Caps Qualify / de-qualify ad copy

Improve ad copy relevancy Improve landing page relevancy Improve landing page load time Delete zero impression keywords Delete keywords with 500+ impressions

and no clicks

Define affiliate PPC rules and police activity

Improve website / landing page usability Improve product offer / reduce

commitment Email follow-up (funnel drop-off)

5. Auto Bid-management Challenges

Jellyfish has delivered 316,466 acquisitions over the last 12 months

Currently running campaigns for 150 publishing titles

Thank You

Email – scott.christie@jellyfish.co.ukTel - 020 8133 5351