ppc masters - advance adwords automation
Post on 22-Jan-2018
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Hi
@jkasparu PPC-Robot.netPPC-Scripts.eu
PPC
PythonAdWords API
Javascript
@jkasparu PPC-Robot.netPPC-Scripts.eu
DownloadAdWords reportsFREE
Automaticallyfilter campaign performanceresults
Tools forautomation
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What should be addressed before each campaign?
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Get to know your e-commerce client's customers
What's the time between orders?
What's the average profit per customer?
What percent of customers return?
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Get to know your e-commerce client's customers
Spreadsheet
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Get to know your e-commerce client's customers
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get to know your e-commerce client's customers
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get to know your e-commerce client's customers
max. 150 000 orders
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ppc-scripts.eu/masters/1
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Naming campaigns
/ >
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Naming campaigns
Type Targeting type Name > >
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Type of campaign
S
REMPLA
DSKDSA
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Targeting
(E)
AUD PLC(B)
SAUDKW
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Ad Group
Phones Dual SIM Xiaomi> >LVL 1 LVL 2 LVL 3
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Automatic AdWordsReporting
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AWQLAdWords Query Language
Automatic AdWords reporting
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SelectFrom
WhereDuring
Automatic AdWords reporting
AWQL
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Automatic AdWords reporting
SELECT CampaignName, CampaignId, CampaignStatus, Clicks
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Automatic AdWords reporting
FROM CAMPAIGN_PERFORMANCE_REPORT
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Automatic AdWords reporting
WHERE CampaignStatus = ENABLED
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Automatic AdWords reporting
DURING LAST_30_DAYS
DURING 20160101,20160228
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Automatic AdWords reporting
report.exportToSheet(sheet);
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Automatic AdWords reporting
AWQLgenerator
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
Report type
Metrics and Dimensions
Filtration options
Date range
New spreadsheet URL
Script
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/2
@jkasparu PPC-Robot.netPPC-Scripts.eu
Application of AWQL in real
reports
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KW optimization
Ad relevance
CTR
Performance/conversion statistics
Impression share statistics
QS in-depth
LP relevance
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KW optimization
QUERY
IF
AND
VLOOKUP
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FILTER SETTINGS
SETUP NEW AD GROUP
AD is the problem
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ppc-scripts.eu/masters/3
@jkasparu PPC-Robot.netPPC-Scripts.eu
KW optimization
QUERY
IF
AND
VLOOKUP
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ppc-scripts.eu/masters/4
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MCC accounts performance
150 - 200 accounts
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How to deploy the script?
AWQL optimization
1. Insert URL
2. Create label in MCC account
3. Add label to accounts to see in report
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ppc-scripts.eu/masters/5
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PLA Campaign Auditing
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ppc-scripts.eu/masters/6
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ppc-scripts.eu/masters/7
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Get more data for keyword research and optimization
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suggestqueries.google.com/complete/search?&client=chrome&hl=de&q=
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ppc-scripts.eu/masters/8
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Script for getting more suggestions
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ppc-scripts.eu/masters/9
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www.ppc-scripts.eu
PPCScripts
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Jakub KašparůLynt services s.r.o.
PPC-Robot.netPPC-Scripts.eu
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