ppt international marketing
Post on 13-Apr-2017
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Product
Price
Place
Promotion
Target Market
Marketing Mix
Tillman’s Toasty Schinkenfleisch
Tillman's Toasty Hänchenbrusfilet
Tillman's Toasty Southern Fried
Chicken
Tillman's Toasty Schinken & Käse
PRODUCT
German
Quality
Healthy and
freshClean
Fast food-easy
FEATURES
Healthy Unhealthy
Instant 20 minutes
PRICEHigh medium level price € 3.99
Exportation
Strong and recovery economy
PROMOTION
PLACE
TARGET MARKET
• High quality• High medium level
price• Excellent
backpacking
• Not to cook• People who work
too late• Young couples• Families with
children• Sportmen and
sportwomen
• Healthy• Men and women• 14-60• Active• Workers• Protein needs
SEGMENTATION TARGETING
POSITIONING
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