ppt tourism

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

Most popular itinerariesE-Brochures

Plan your trip

Newsletter – sign up

Catch us on

Upcoming eventsBrand Evangelists

speak

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

E-Brochures

Plan your trip

Newsletter – sign up

Most popular itineraries

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

Plan your trip

Newsletter – sign up

Most popular itinerariesE-Brochures

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

Plan your trip

Newsletter – sign up

Most popular itinerariesE-Brochures

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

E-Brochures

Plan your trip

Newsletter – sign up

Most popular itineraries

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

Rafting at Hrishikesh Trekking in himalayas Skiing at Rohtang

Wildlife camping at corbett

Paragliding in himachal

Caving at Madhya Pradesh

Luxury train-palace on wheels

Scenic beauty- Kerala Shop, eat @metros

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

E-Brochures

Plan your trip

Newsletter – sign up

Most popular itineraries

Northern IndiaNorthern India Western & central IndiaWestern & central India Southern IndiaSouthern India Eastern IndiaEastern India

Heritage & CraftHeritage & Craft Health & leisureHealth & leisure Culinary delightsCulinary delightsFun & fantasyFun & fantasy

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

E-Brochures

Plan your trip

Newsletter – sign up

Most popular itineraries

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

E-Brochures

Plan your trip

Newsletter – sign up

Most popular itineraries

abc@yahoo.comabc@yahoo.comUser nameUser name

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Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

INStand out to stand

apart

DIAIndia’s history

India’s heritage

India’s natural wonders

India’s Culture

E-Brochures

Plan your trip

Newsletter – sign up

Most popular itineraries

Brand Evangelists speak

Calendar-2010

I have never seen a country like India: Brad PittRead more….

"India is a wonderful country. Read more…

Catch us on

Strategy and structuring for the webpage

• Theme around which we are positioning India: “ Stand out to stand apart “.

• Highlighting the diversity • Use of colors showing the same theme.• Product attributes- most popular itineraries• E-brochures – to aid the process of knowing

India better• Plan your trip/newsletter – to personalize the

experience and make the website more interactive

• Brand evangelists- opinion leaders view• Upcoming events –key attractions

References• http://www.comp.nus.edu.sg/~naresh/india/images/india.jpg• http://www.travelbizmonitor.com/destination-branding-in-india-3964• http://farm3.static.flickr.com/2491/3747229046_1ed010a0fc.jpg• http://images.google.co.in/imgres?imgurl=http://www.altiusdirectory.com/Arts/images/Tajmahal.jpg&imgrefurl=

http://www.altiusdirectory.com/Arts/taj-mahal.html&usg=__1IoJYaD2wrn790W3bqOx-POs_Wk=&h=768&w=1024&sz=83&hl=en&start=5&um=1&itbs=1&tbnid=OemrI_mcZzENZM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dtaj%2Bmahal%26hl%3Den%26rlz%3D1R2SKPB_enIN356%26sa%3DN%26um%3D1

• http://www.dreamview.net/dv/new/photos/101151.jpg• http://images.google.co.in/imgres?imgurl=http://www.funonthenet.in/images/stories/forwards/discover-india/

new%2520delhi/india%2520gate%2520new%2520delhi.jpg&imgrefurl=http://www.funonthenet.in/articles/new-delhi-pictures.html&usg=__r6PHpKqu1QvHKTgjqotuFgiZ__c=&h=503&w=800&sz=51&hl=en&start=51&um=1&itbs=1&tbnid=A2I0-Z2LU5v4iM:&tbnh=90&tbnw=143&prev=/images%3Fq%3DIndia%26ndsp%3D21%26hl%3Den%26rlz%3D1R2SKPB_enIN356%26sa%3DN%26start%3D42%26um%3D1

• http://www.holidaysmithindia.com/Images/PKGGroup/PKGGRP1001101.gif