pr congress ppt

Welcome to the

Blogosphere

Annalyn Jusay www.annalyn.net

A BLOG is basically a journal that is available on the web. The activity of updating a blog is BLOGGING and someone who keeps a blog is a BLOGGER.

a WIKI is a collaborative website, an online database which allows its users to freely create and edit web page content

Best example:

Wikipedia

Similarities

Democratic use of the Web

CONTENT MANAGEMENT

SYSTEMS+

CONTENT COMPOSITION

EVEN BY NON-TECHIES

THE NEW MEDIA FRONTIER

WORLD NUMBERS

70M WEBLOGS

120K BLOGS

CREATED EVERYDAY

PHILIPPINE BLOGOSPHERE

200K ACTIVE BLOGGERS

SOURCE: PINOYTOPBLOGS

14-28 YO

67% FEMALE

33% MALE

it’s growing because…

• Free and readily available

• One-click publishing

• Not age or gender-specific

• Potent method of social networking

• Search engine visibility

• Extra or full-time income

• Blogging as a means of social promotion

• Blogging for therapy

• Blogging as a marketing tool

Bloggers are the new kids on the block

..... and the blogging population in the Philippines is vibrant and growing

• Diversity of blogging population

• Rise of blogging communities • Focus on blogging in major

papers like Manila Bulletin's Blog-O-Rama and Inquirer blogs

• More bloggers becoming authors and newspaper columnists

• more journalists becoming bloggers

• Bloggers now invited to presscons and PR events

• Bloggers are slowly becoming an alternative to traditional media

Moving towards the age of NEW MEDIA

•Know the workings of the blogosphere

•Work your way around the communities

•Research

•Get familiar with the blogging social culture

SOME PRACTICAL TIPS

•Apply time-tested PR principles

•Pitch a product worth blogging about

•Go easy on the freebie

•Look for ways to connect

Come up with a website or a blog!

•Blogs are potent communication tools •Gives a human face to big business:

transparency•Boosts search engine rankings •Generate feedback, but turn off

comments. •Blogs are a great measure of value

•Direct access to customers

A PITCH FOR CORPORATE BLOGGING

A FRIENDLY WARNING

Blogging can be addictive!

www.annalyn.net