pr student social mediaself-branding

Andrew Shipp

@Andrew_ShipPR

Social Media Self-Branding

#ElectronicPR

Please Use if Tweeting during Presentation

Just don’t make too much fun of me….

A Little Background

“I only know what I don’t”

Recent NKU Grad (Dec 2009)

PR Major

2 Internships

Currently Business Development Manager at Busam Auto Group

Quick Activity

Take Out a Piece of Paper

Write Down Your “Best Advice Ever”“Whether is B2B or B2C, it’s all Business to Person”

Exchange Advice with someone else

Social Media Self-Branding

You are a Commodity

What Sets You Apart?

Use Social Media Tools to Create Your Brand

…Let’s Check Out the Tools…

Twitter

LinkedIn

PublicMediaBlog

Build Relationships on Twitter in 4 Steps

Step 1: Pick a Twitter Server

HootSuite

TweetDeck

TweetGrid

Step 2: Engage Industry Leaders

Kevin Dugan ~ @PRBlog

Heather Whaling ~ @PRTini

Sarah Evans ~ @PRSarahEvans

Step 3: Twitter Chats

#PRStudChat

#JournChat (Monday’s 8-10 PM EST)

#PR20Chat (Tuesday’s 8-9 PM EST)

Step 4: Utilize Hashtags

#HAPPO

#PR

#PRJobs

#PublicRelations

#ElectronicPR

Start to Use Your Skills

Follow Professionals Who Do What YOU want to do

What are you interested in? Pitch stories to Traditional Media and Bloggers

Important Strengths

Effective Writing

Effective Pitching ~ *I was lacking here*

Social Media Integration

SEO (Search Engine Optimization)

The More HTML the Better

What Questions Do You Have?