prca presentation on digital trends 2010
Post on 15-Nov-2014
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Behavioural-led campaigns
E4 created a campaignbased on existingFacebook user behaviour.
Passive fans - high snackable content that allowed olderfans to fill in the gaps. 90,000 comments in under 3 months.
Active users - preview contentbut only viewable when sharedreach extended by 133 users per view.
243,259 fans in 80 days.
Product feedback and development
Search as a snapshot
1.5m page Impressions
£45k spendAt 0.003ppc
In two months, BP went from spending $57,000 a month to becoming one of Google’s top advertisers, dropping nearly $3.6 million in the month of June alone.
Branded content
Social commerce
Zuckerberg: "if I had to guess social commerce is the next area to really blow up" (in a good way)”
Pro bloggers
“Bloggers care deeply about product reputation. One third of all bloggers would boycott products based on a bad reputation, asking readers to do same.”
Richard Jalinchandra, president & CEO of Technorati.
So what’s developing?
The explosion of social media monitoring
Increased regulation
Good old location
Personal crowdsurfing
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