precision farming project 4. marketingagritech.tnau.ac.in/tnpfp-eng/pdf/4.marketing.pdf ·...

PRECISION FARMING PROJECT

4. Marketing

Project Officer (Precision Farming and e extension)

Tamilnadu Agricultural University,Coimbatore ,641003

portal@tnau.ac.in

Registration of Farmers Forum

Bargaining power

Negoitiating Power

Commercial Activity

Total Quality management

Market Study

Organised visits

Training to farmers of other districts

Self Sustainability

Develop linkages

President Secretary Treasurer

01.V.N.R Precision Farmers Association, Royakottai

02.Sarvothaya Precision Farmers Association,Saragapalli

03.Rajaji Precision Farmers Association, Thruchipalli

04.Sathya Sai Precision Farmers Association,Jaggeri

05.Annamalaiyar Precision Farmers Association,Jarugu

06. Bagalur Berigai Precision Farmers Association,Krishnagiri dt

07.MahatmaGandhi Precision Farmers Association, Dharmapuri

08.Molayanur Precision Farmers Association,Molayanur

09.Thiruvalluvar Precision Farmers Association,Morappur

10.Adhiyaman Precision Farmers Association, Somanahalli

Registered Associations

Farm Record for future as per traceability and food safety standards

Cochin Buyers and farmers Negotiations

Michigan State University

on Supply chain management

Farmers at SAFAL Market , Bangalore

Farmers at Coimbatore Vegetable Market

Farmers at COCHIN Market

United India Assurance

Buy back tie ups

M/s Global Green Company Gherkins

M/S Magritta Exports Ltd Vegetables

M/S Pazhamudir Nilayam Gr Vegetables

M/S Cochin Buyers Vegetables

M/S M/s Dole, (thru Barti) Beans & Peas

M/S Aditya Birla Musk Melon

M/S Safal Market Banana

M/s IFC Srilanka Ltd Vegetables

M/s Reliance Fresh Vegetables

Barti Telecom Dole Banana

LOGO

Green Triangle

Promotion of Brand value

Quality inputs

First AGM Meet 28th June 2007

3rd AGM meeting

25th June 09

Distribution of the

Dividend to Share holders

Exposure visit to

Jalgoan, Maharastra

SWOC analysis thru Brain storming session…

Secretaries of Agriculture

from 32 States in India

listen to Mr C. Boopathi

the Precision farmer

at New Delhi

Exposure visit to Horti Expo and Azad Market at New Delhi

Practical training at Fruit and Vegetable retail shop at Chennai

Mr.T.Nandakumar, I.A.S Secretary Agriculture GOI

at Mega market Workshop , Hosur, 24th June 09

Quantity

Quality

Uniformity

Time delivery

Corporate Capability Farmers’ Corporate

Quantity

Quality

Uniformity

Time delivery

Empowerment of Farmers’Forum

Proposal :

Establishment of Farmers Own Megha Market

On Four lane Road Dharmapuri

And

Farmers Own Retail Markets

At

Bangalore and Chennai

Rather than inputs and technology,

the secret of success lies in

preparing the Social capital, the farmers..….

Fulfilled Objectives

• Achieved 60 to 100 % yield increase

Prepared the Farmers for Market led horticulture

Empowered the Farmers and Farmers’ Forum

Technically, Economically and Socially

….put in place the ………

Farmers’ Corporate (Farmers’ producer Company (ltd) with virtues of Corporate)

Above All……..

the TNAU acknowledges with gratitude :

a. 400 Farmers of the Project who stood by the scientists

at all times of management of crop through drought,

downpour , hailstorm, endemic pests, viruses , diseases and heat

wave and the dedication of the members of the farm family who

in turn stood by the farmers

b. The whole hearted support of the District Collectors

c. The Confidence of the TN State Government

d. The Media and Press

Thanks